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Description
Outline
PostHog need stronger AI positioning and messaging.
To kick off this effort, we're updating the home page to be more 'AI-native', as well as launching a "How we do AI" page similar to the sales page.
This will require a cohesive set of new illustrations that hook into the narrative (we could use existing hoggies, but let's do this only as a fallback).
Part 1: How we think about AI at PostHog
This can be a more traditional PostHog approach with fun references and 'Hogs with jobs' in scenes.
Part 2: The future we're building
This is where we can revive the flow state hedgehog concept. Array is all about developer flow, plus the 'realm' of the Product OS.
Here's the content in a Google doc and the rough draft PR
Deadline & Priority
High priority, but we can chip away at this together! The goal being to launch the How we do AI page in the New Year.
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