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Description
Newsletter brand refresh
My reasoning:
- Our use of MatterSQ font is kinda outdated
- The SwoleHog isn't really used for anything anymore aside from the logo of the newsletter
- All the artwork for the newsletter is the normal sized PostHog hedgehog so theres a lack of consistency
Deadline & Priority
Q1 sometime?
Technical requirements
Logo, font, theme, icons, how substack looks and how newsletter articles are shared/presented.
Questions
- can we kill redo/replace the swolehog logo?
- do we want to keep the same tagline about flexing muscles?
- if so what will the new tagline be?
- How do you want the newsletters vibe to be visually?
- if you could change anything what would it be?
Potential ideas
- Tattoo concept (developing from product heart tattoo on swole hog)
Tagging @ivanagas to discuss - also have a thread going on in the team editorial slack
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Assigned: Lottie