Art request - Recipe graphics for blog post series (3x)

[natalia-amorim]

Hey team! I’m kicking off a new blog format I'm calling PostHog “Recipes” – a serialized set of high-level tutorials styled like cooking recipes (tool-agnostic, with PostHog examples layered in). I’d love some design help to make this format consistent and reusable going forward :)

Here's the PR for the first draft if you want to get more context: #14239

Priority 1: Series header image

A hedgehog in a cooking show setup, but with tech easter eggs mixed in.

Important: This needs to be generic/reusable across all future recipe posts, not tied to any specific topic. Planning to use the same header for every recipe in the series to make our lives easier :)

I generated a rough concept with ChatGPT (attached) to show the general direction, obviously feel free to tweak

Priority 2: Recipe card template

A recipe card graphic I can use as a secondary image in the article itself and for social too. Think classic recipe card aesthetic (see those vintage kraft paper ones or the clean white ones with "Recipe" in script at the top) but adapted for PostHog.

Would love this as a Figma template where I can swap out the copy myself for each new recipe, similar to what you've done for the talent graphics (again, trying to lighten the creative load on your end for future articles)

Visual refs:

Copy:

RECIPE
[Title]
A PostHog recipe for [who this is for]

Prep time: ~X minutes setup, ~Y days of data
Difficulty: Beginner / Intermediate / Advanced
Yields: [Concrete improvement or outcome]

INGREDIENTS

Required

[Core capability]
[Core]

Optional, but recommended

[Nice-to-have]
[Nice-to-have]

DIRECTIONS

From the PostHog Cookbook

--- For this one specifically:

RECIPE
How to find and fix your onboarding drop-off points
A PostHog recipe for people whose users keep leaving the table.

Difficulty: Beginner-friendly
Prep time: 30 min setup 1 week of data
Yields: One less broken onboarding flow

INGREDIENTS

Required:
Product analytics tool
Session replay tool

Optional:
Autocapture
Cohorts/segmentation
Feature flags
Experiments
Surveys

DIRECTIONS

Define your activation event
Build a 3–5 step funnel
Let it simmer (collect data for >1 week)
Watch 10–15 session replays
Add survey data for context
Form hypothesis, ship fix
Roll out gradually
Measure and iterate

From the PostHog Cookbook

Priority 3: Step illustrations (low priority / nice-to-have)

A small batch of close-up hedgehog hands doing cooking actions: stirring, chopping, mixing, plating, tasting, etc. These would go throughout articles to illustrate individual steps. These would help visually break up longer posts

Not urgent at all, and might not even be necessary. Flagging it now in case there's bandwidth to support these as well

I'm also open to other ideas of what I can use under the step headers (just to avoid this article being a massive block of text)

[natalia-amorim]

Hi @dphawkins1617 and @lottiecoxon ! Happy holidays!! Got a little art request for when you're back :) I know there's a fair amount of work but hopefully once these are done I won't need to make continuous requests for this series

Planning to deploy first or second week of Jan (whenever you get around to finishing it)

Let me know if you have any questions!!

[dphawkins1617]

I agree that this is a great candidate for a Buzz template.
Also ChatGPT kept the hedgehog closer than I've seen nearly any other AI do recently. Kind of impressed.

[natalia-amorim]

Here's roughly what the copy / article preview is looking like by the way https://posthog-ec6rsskf8-post-hog.vercel.app/blog/how-to-find-and-fix-onboarding-drop-off

I think for the third ask (the cooking/step illustrations), something with a 3:1 aspect ratio will probably feel less intrusive / make this article less massive. So if you guys do work on those, let's make them more compact pls :)