diff --git a/contents/handbook/growth/sales/lead-scoring.md b/contents/handbook/growth/sales/lead-scoring.md index 5087e7c914ba..3e65801b25b1 100644 --- a/contents/handbook/growth/sales/lead-scoring.md +++ b/contents/handbook/growth/sales/lead-scoring.md @@ -15,8 +15,7 @@ They follow the [normal territory assignment rules](https://posthog.com/handbook **Product-led sales team** 1. Customers with MRR between $500-1,667, employee count > 50, user count > 7, based in ICP country, and has been paying for at least 3 months 2. Customers who have high ICP score and subscribe to the Scale plan -3. Customers who are set to roll off the startup plan in the next two months and had a last invoice greater than $1500 -4. Customers with MRR >$1K and >50% forecasted spend increase this month +3. Customers with MRR >$1K and >50% forecasted spend increase this month **New business sales team** 1. Completed the book a demo form (organic inbound, paid ads campaign, or outbound) @@ -24,8 +23,14 @@ They follow the [normal territory assignment rules](https://posthog.com/handbook 3. [Onboarding specialist referral](/handbook/onboarding/sales-handover) 4. First signup from a company with 1000+ employees who have ingested at least 1 event and invited at least 1 person 5. Customers who have used 50% or more of their startup credits and had a last invoice greater than $5000 -6. Requests for Trust Center access that require an NDA -7. [Named lists](https://posthog.slack.com/docs/TSS5W8YQZ/F0A9W1BVCKE) +6. Customers set to roll off startup plan in the next ~100 days with last invoice between $2k–$5k +7. Customers who are set to roll off the startup plan in the next two months and had a last invoice greater than $1500 +10. Requests for Trust Center access that require an NDA +11. [Named lists](https://posthog.slack.com/docs/TSS5W8YQZ/F0A9W1BVCKE) + +**Growth signals routed to product led or new business team sales depending on existing spend** +1. Companies with recent fundraising activity +2. Companies with significant engineering headcount growth **BDR team** 1. Self-generated campaigns - all [tracked in Lemlist](https://app.lemlist.com/teams/tea_kvdy3nLu9KEA4QPiD/campaigns-next) as these change week-to-week