Audience Outreach

Abstract

Drive our team marketing strategy or plan, then supporting tactics and further needs (e.g. podcast, blog). Define customer journey and supporting content/collateral needs. Develop plan for reaching new team members, new users. Drive collaboration efforts and centralized outreach efforts across network of apps.

Roles

• Develop Marketing plan including objective, strategy, goals, and supporting list of tactics
• Develop framework for network apps to align and partner with ProgCode audience outreach efforts
• Define customer journey in support of objectives and identify content and collateral needed to be created
• Develop plan for finding new team members for both ProgCode and network of apps
• Develop plan for finding new viewers/customers for ProgCode and network of apps, driving engagement and team member pipeline
• Develop plan to move our audience from unaware to contributing team member
• Create framework and templates for other functions and network apps to develop their integrated team and customer pipeline
• Work with individual teams and functional areas to develop individual tea and customer pipeline based on framework and templates
• Develop editorial strategy, process and calendar
• Create infographic template

Pilot Process

If a pilot initiative is designated under the purview of Audience Outreach, the following things will happen:

This will be filled out by the coordinator

Coordinatorship process

TBA

Coordinator History

Term	Coordinator
Fall 2016	Dan Nicodemo
Winter 2016-17	Search Ongoing