New dashboard design screenshots - Part 3 (#934)

* metrics

* targeting

* experiments

* targeting

* customerio

* amazon

* mparticle

* mparticle

* unity

* products

* rename images

* ios

* stripe

* platform resources

* platform resources and playbooks

* charts

* paywalls

* targeting

* random

* android guide fix

* Update _typos.toml

Author: codykerns

_typos.toml

@@ -16,6 +16,7 @@ JOD = "JOD"
 [files]
 extend-exclude = [
   "static/images/*",
+  "static/docs_images/*",
   "openapi-spec/*",
   "code_blocks/tools/customer-center-localization.json"
 ]

docs/dashboard-and-metrics/anomaly-detection-notifications.md

@@ -16,10 +16,15 @@ With **Anomaly Detection Notifications**, you can receive email alerts about pot
 1. Click on [**Account**](https://app.revenuecat.com/settings/account) from the RevenueCat Dashboard.
 2. Open the **Notifications** section where you'll see the **Anomaly Detection Notifications** option.
 3. Select the Projects you want to monitor and choose your preferred alert type:
-   - **Custom Threshold Alerts**: Define a percentage change threshold. For example, set 20% to be notified via email if revenue changes by more than 20% in the last 24 hours.
-     ![Screenshot](/images/threshold.png)
-   - **Auto Detection Alerts**: Use our machine learning algorithm, which incorporates time series forecasting with weekly and yearly seasonalities, to automatically detect revenue outliers without needing to set a threshold. Alerts will be sent to your email.
-     ![Screenshot](/images/autodetect.png)
+
+- **Custom Threshold Alerts**: Define a percentage change threshold. For example, set 20% to be notified via email if revenue changes by more than 20% in the last 24 hours.
+
+![Screenshot](/docs_images/dashboard-and-metrics/anomaly-detection/threshold.png)
+
+- **Auto Detection Alerts**: Use our machine learning algorithm, which incorporates time series forecasting with weekly and yearly seasonalities, to automatically detect revenue outliers without needing to set a threshold. Alerts will be sent to your email.
+
+![Screenshot](/docs_images/dashboard-and-metrics/anomaly-detection/autodetect.png)
+
 4. Click **Update** to save your changes.
 
 :::info

docs/dashboard-and-metrics/charts.md

@@ -106,11 +106,11 @@ Here’s a quick look at the different offer types, showing how each is mapped f
 
 Below are the definitions for App Store offer types:
 
-![](/images/app_store_offer_types.png)
+![](/docs_images/charts/app-store-offer-types.png)
 
 Below are the definitions for Play Store offer types:
 
-![](/images/play_store_offer_types.png)
+![](/docs_images/charts/play-store-offer-types.png)
 
 For more details, check out the chart below.
 
@@ -169,11 +169,16 @@ We offer three conversion rate charts to measure different aspects of your conve
 It's important to understand the relationships between these three charts, since depending on the nature of your product offerings, you may use these charts for different purposes.
 
 **If all of your products offer a free trial, then Initial Conversion = Trial Start Rate.**
-![](/images/1386416-image-20230224-130028_3ebe43d2f74d332988fa5cc86056ad41.png "image-20230224-130028.png")
+
+![](/docs_images/charts/conversion-funnel.png)
+
 **If all of your products begin with a paid subscription, then Initial Conversion = Conversion to Paying, and Trial Conversion is not applicable to your business.**
-![](/images/611728c-image-20230224-155039_3cd4ae218ce1ee001a43382672e0e89a.png "image-20230224-155039.png")
+
+![](/docs_images/charts/conversion-funnel-1.png)
+
 **If your products contain a mix of subscriptions with and without trials, then these charts will measure distinct conversion rates. Initial Conversion will equal ([Trial Starts] + [Paying Customers]) / [New Customers], while Conversion to Paying will equal ([Trial Conversions] + [Paying Customers]) / [New Customers].**
-![](/images/179324e-image-20230224-155057_9d198e0f4279cf5ab4d1de8487dbbf23.png "image-20230224-155057.png")
+
+![](/docs_images/charts/conversion-funnel-2.png)
 
 ### Conversion Timeframes
 
@@ -202,21 +207,22 @@ Conversion Timeframes are not yet supported on the Trial Conversion chart, but w
 ## Exporting Data
 
 The underlying chart data can be exported in .csv format by clicking the _Export CSV_ button.
-![](/images/90cf474-demo.revenuecat.com__a403889fd60cfe4971459f241850f4e8.png "demo.revenuecat.com_.png")
+
+![](/docs_images/charts/export-data.png)
 
 ## Saving Charts
 
 Your most frequently used chart configurations can be saved by clicking on the _Save_ button. This will save all settings such as segments, filters, time / period settings, and bar / line view.
 
-![](/images/bbfca79-Screenshot_2023-03-27_at_2.35.10_PM_b90317c45fb2b111673dd43ed89652f3.png "Screenshot 2023-03-27 at 2.35.10 PM.png")
+![](/docs_images/charts/saving-charts.png)
 
 Time settings are saved relatively. Meaning if you select "last 7 days", the chart will always show the last 7 days prior to the current day (not the 7 days prior to the date the chart was saved). This does not apply to custom timeframes.
 
 Give it a name and select _Save_, your chart will be saved on the left-hand side.
 
-![](/images/e1ba744-Screenshot_2023-03-27_at_2.36.33_PM_7f239f46e30c51d62b4a1040a1fbca12.png "Screenshot 2023-03-27 at 2.36.33 PM.png")
+![](/docs_images/charts/save-this-chart.png)
 
-![](/images/878cc0f-demo.revenuecat.com__1_5704f56b46d8a9c7e420ec327a608ca2.png "demo.revenuecat.com_ (1).png")
+![](/docs_images/charts/saved-charts.png)
 
 ## Displaying revenue data in other currencies
 
@@ -228,13 +234,13 @@ By default the RevenueCat Dashboard is set to use USD as the display currency, b
 
 Choose the the date range for the x-axis of the charts.
 
-![](/images/60cba96-Screenshot_2023-03-27_at_2.44.10_PM_dfb13d7069873848b7418a679089562a.png "Screenshot 2023-03-27 at 2.44.10 PM.png")
+![](/docs_images/charts/date-range.png)
 
 ### Resolution
 
 Choose the time scale for the x-axis of the charts. Use a _day_ timescale to see the most granular level of data and lower resolutions like _month_ to spot longer term trends.
 
-![](/images/15462d2-Screenshot_2023-03-27_at_2.46.13_PM_7f966ba5038c8ba6eafd5bbc9e9b851b.png "Screenshot 2023-03-27 at 2.46.13 PM.png")
+![](/docs_images/charts/resolution.png)
 
 ## Timezones
 

docs/dashboard-and-metrics/charts/active-subscriptions-chart.md

@@ -33,5 +33,3 @@ With our [Scheduled Data Exports](/integrations/scheduled-data-exports), you can
 | At what point is a paid subscription considered expired?                                                | A paid subscription without a grace period is considered expired once its next renewal date has passed without a successful renewal. If a grace period is offered, the end of that grace period is considered the paid subscription's expiration date.                                                                         |
 | Can a single customer have multiple paid subscriptions?                                                 | Yes. This may occur if a customer begins a monthly paid subscription and switches to annual within a single period, or if they subscribed to two distinct products simultaneously. If multiple paid subscriptions are active at the same time for one customer, each unique subscription would be counted in this measurement. |
 | If a customer has access to my product through Family Sharing, are they counted as a paid subscription? | No, since that customer's access is not the result of a payment they've made, we do not consider it a paid subscription.                                                                                                                                                                                                       |
-
-![](/images/dcd9e6a-ActiveSubscriptions_813b59205812f8fe5605f662c2f18abc.png "ActiveSubscriptions.png")

docs/dashboard-and-metrics/charts/active-subscriptions-movement-chart.md

@@ -46,4 +46,3 @@ With our [Scheduled Data Exports](/integrations/scheduled-data-exports), you can
 | What is considered a resubscription?                                    | A resubscription is a subsequent purchase on an existing subscription that was not active in the last period. The most common case for a resubscription is a renewal occurring during a billing retry period after their subscription has already expired, but may occur in other cases as well. |
 
 For more information on what’s considered an active paid subscription, [click here](/dashboard-and-metrics/charts/active-subscriptions-chart).
-![](/images/2f1fec5-ActiveSubsriptionsMvmt_ba5268493b1dced736ddd6e9574d0e0c.png "ActiveSubsriptionsMvmt.png")

docs/dashboard-and-metrics/charts/active-trials-chart.md

@@ -33,5 +33,3 @@ With our [Scheduled Data Exports](/integrations/scheduled-data-exports), you can
 | ------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
 | Are trials that have disabled their auto-renewal still considered active? | Yes, a trial is considered active as long as it has not expired, even if auto-renewal has been disabled, since that subscriber still retains access to your entitlement and has the opportunity to enable auto-renewal and ultimately convert.    |
 | At what point is a trial considered expired?                              | A trial for a subscription without a grace period is considered expired once its next renewal date has passed without a successful renewal. If a grace period is offered, the end of that grace period is considered the trial’s expiration date. |
-
-![](/images/f34fb0a-ActiveTrials_154a51847857ac54ffe0a970e5bf46be.png "ActiveTrials.png")

docs/dashboard-and-metrics/charts/active-trials-movement-chart.md

@@ -36,5 +36,3 @@ For each period, we measure:
 | ----------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
 | Is a trial that has been cancelled still considered active? | Yes, as long as the trial has not yet expired, it is considered active.                                                                                                                                                                           |
 | At what point is a trial considered expired?                | A trial for a subscription without a grace period is considered expired once its next renewal date has passed without a successful renewal. If a grace period is offered, the end of that grace period is considered the trial’s expiration date. |
-
-![](/images/e5be9bd-ActiveTrialsMvmt_70c2b81757b335bd535c6f65717d6d53.png "ActiveTrialsMvmt.png")

docs/dashboard-and-metrics/charts/annual-recurring-revenue-arr-chart.md

@@ -27,5 +27,3 @@ For each period, we multiply its MRR by 12 to yield the ARR for that period. Lea
 | Does ARR exclude subscriptions with auto-renewal disabled?                          | No, ARR includes normalized annual revenue from all active paid subscriptions – even if their auto-renew status is currently disabled. Because of this, if churning subscriptions are not replaced by new paid subscriptions, ARR will be higher than actual realized revenue over a given period. |
 | Are non-recurring subscriptions, consumable, or one-time purchases included in ARR? | No, since these purchases do not represent recurring revenue, they are not included in the ARR calculation.                                                                                                                                                                                        |
 | Is ARR calculated before commission and taxes?                                      | Yes, ARR is calculated using the gross price of your active subscriptions. Commission & taxes deducted by the stores would need to be additionally deducted from ARR to understand expected proceeds.                                                                                              |
-
-![](/images/0686a83-ARR_499dacd93bfef185c9396bae03321d1b.png "ARR.png")

docs/dashboard-and-metrics/charts/charts-feature-incomplete-periods.md

@@ -15,12 +15,11 @@ An incomplete period is one where its cohort has not yet fully matured. The defi
 
 For example, Charts such as Active Subscriptions, MRR, and Revenue, where data is cohorted by event date, the incomplete period will always be the current one (today, this week, etc). This is especially important to recognize when measuring large periods, such as your Revenue by month, where the value halfway through the month may be quite different from what the previous complete data points would show.
 
-![](/images/8d76fa7-Screen_Shot_2023-01-03_at_3.32.58_PM_7d0d284921a71b633eb49f777b47af46.png "Screen Shot 2023-01-03 at 3.32.58 PM.png")
-
 ### First seen date cohorting
 
 On the other hand, for Charts such as Realized LTV per Customer and Initial Conversion, which are cohorted by a customer's first seen date, the incomplete period is a function of the current date and the specified Customer Lifetime or Conversion Timeframe.
-![](/images/e507eee-Untitled_301798b046ae2bece1831c253bb3b119.png "Untitled.png")
+
+![](/docs_images/charts/first-seen-date-cohort.png)
 
 #### Customer Lifetime in Realized LTV Charts
 
@@ -29,7 +28,8 @@ The Customer Lifetime selector limits the time that a cohort has to mature in or
 A specified Customer Lifetime of 30 days means that any revenue generated within the first 30 complete days of a customer's lifetime will be included in their Realized LTV. Therefore, a period is not considered complete until its cohort is at least as old as the selected Customer Lifetime (in this case, 30 days).
 
 If you change the Customer Lifetime selection to be shorter or longer, the length of the periods which will be marked as incomplete will move in the same direction.
-![](/images/b08d4b3-Untitled_1_6f941aa3cbd2e089ab84d868a5bf59ff.png "Untitled (1).png")
+
+![](/docs_images/charts/customer-lifetime.png)
 
 #### Conversion Timeframe in Conversion Charts
 

docs/dashboard-and-metrics/charts/churn-chart.md

@@ -40,5 +40,3 @@ For each period we measure:
 | Can churn be negative for a period?                                                                         | Yes, if there were more resubscriptions in that period than there were churned active subscriptions, then churn for that period would be negative. This means that even without adding any new active subscriptions, your active subscriber base would’ve grown in this period.                                                                                                                                                                                                                         |
 | Why does the Actives count for a given period not match the Active Subscriptions count for the same period? | Actives in the Churn chart is a count of the number of active subscriptions at the start of each period, while Active Subscriptions counts the number of active subscriptions at the end of each period. This is so that Churn can be expressed as a portion of an unchanging value over a given period (starting active subscriptions), while Active Subscription can show the end result of the change over that period (ending active subscriptions) driven by new and churned active subscriptions. |
 | What is considered a resubscription?                                                                        | A resubscription is a subsequent purchase on an existing subscription that was not active in the last period. The most common case for a resubscription is a renewal occurring during a billing retry period after their subscription has already expired, but may occur in other cases as well.                                                                                                                                                                                                        |
-
-![](/images/2835802-Churn_a87d0bc9a90035facac27b97c4ec9ebc.png "Churn.png")