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update Open Source Docs from Roblox internal teams
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content/en-us/production/analytics/acquisition.md

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@@ -38,21 +38,41 @@ Here's a list of all the available acquisition sources:
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<td>Home Recommendations</td>
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<td>**Recommended Experiences** section on **Home**</td>
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</tr>
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<tr>
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<td>Continue Play</td>
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<td>**Continue Play** on **Home**</td>
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</tr>
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<tr>
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<td>Curation</td>
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<td>**Today's Picks** and **Roblox Events** on **Home**</td>
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</tr>
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<tr>
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<td>Home Other</td>
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<td>**Continue Play** and **Favorites** on **Home**</td>
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<td>**Favorites** and all other traffic on **Home**</td>
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</tr>
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<td>Friends</td>
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<td>**Friend Activity** section on **Home**</td>
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</tr>
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<tr>
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<td>Search</td>
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<td>Organic traffic from **Search** results and **Recommended Experiences** on **Discover**</td>
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<td>Organic traffic from **Search** results and **Recommended Experiences** on **Experience Details** page</td>
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</tr>
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<tr>
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<td>Charts</td>
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<td>**All sorts** on **Charts**</td>
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</tr>
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<td>Sponsored Ads</td>
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<td>Combined acquisition from [Sponsored Experiences](../promotion/ads-manager.md#sponsored-experiences) on **Home** and [Search Ads](../promotion/search-ads.md).</td>
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<td>Acquisition from [Sponsored Experiences](../promotion/ads-manager.md#sponsored-experiences) and **Sponsored Takeovers** on **Home**</td>
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</tr>
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<td>Search Ads</td>
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<td>Acquisition from [Search Ads](../promotion/search-ads.md)</td>
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</tr>
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<td>Portal Ads</td>
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<td>Acquisition from [Portal Ads](../promotion/ads-manager.md#portal-ads)</td>
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<td>Teleport</td>
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</table>
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<img src="../../assets/analytics/acquisition/qualified-playthrough-rate.png" width= "78%" alt="Chart indicating qualified playthrough rate through home recommendations."/>
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## Acquisition Attribution
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The dashboard categorizes results for each acquisition source as follows:
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<td>Users with Plays</td>
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<td>Unique new users with plays on the experience.</td>
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</tr>
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<td>Users with Qualified Plays</td>
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<td>Unique new users who engaged with your experience.</td>
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</tr>
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<td>Qualified Play Through Rate</td>
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<td>Percent of new users who engaged with your experience after viewing an impression.</td>
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</table>
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<img src="../../assets/analytics/acquisition/New-Users-Funnel.png" width= "100%" alt="Chart indicating new users funnel."/>
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## Improving Acquisition
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To improve acquisition, you can run an acquisition funnel to identify sources that might drive more traffic or convert better, such as:
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1. **Improve engagement and retention.** Get your [session time](../../production/analytics/engagement.md#improving-average-session-time) and [Day 1 retention](../../production/analytics/retention.md#improving-day-1-retention) to be comparable or above your similar experience benchmarks. The algorithm cares about these metrics because they signal how engaging and satisfying your experience is for users.
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2. **Optimize monetization.** Get your [payer conversion](../../production/analytics/monetization.md#improving-payer-conversion-rate) rate and [ARPPU](../../production/analytics/monetization.md#improving-average-revenue-per-paying-user-arppu) (average revenue per paying user) to be comparable or above your similar experience benchmarks. The algorithm cares about these metrics because they measure how invested users are in your experience.
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<img src="../../assets/analytics/acquisition/traffic-sources.png" width= "78%" alt="An example shows the statistics by acquisition sources." />
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<img src="../../assets/analytics/acquisition/Unique-Users-by-Source.png" width= "100%" alt="An example shows the statistics by unique users with impressions and unique users with plays by source." />
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You can adopt the following strategies to improve the number of users visiting your experience from Roblox sources, including **Home**, **Discover**, and **Search**:
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For more information on Roblox sources and best practices on improving the discovery of your experience, see [Discovery](../../discovery.md).
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### Improving Conversion Rate from Roblox Sources
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### Improving Qualified Play Through Rate from Roblox Sources
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You can get more users to convert by making your experience metadata engaging and accurate:
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1. **Use a title, description, and icon** that's true and unique to your experience.
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2. **Add images and videos** to your experience detail page to engage users.
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<img src="../../assets/analytics/acquisition/conversion.png" width= "75%" alt="An example shows the statistics of Home and Search Conversion." />
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<img src="../../assets/analytics/acquisition/Qualified-Play-Through-Rate.png" width= "90%" alt="An example shows the qualified play through rate." />
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## Improving Acquisition from External Sources
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