update Open Source Docs from Roblox internal teams

Author: rbx-open-source-docs[bot]

content/common/navigation/engine/guides.yaml

@@ -509,6 +509,8 @@ navigation:
         section:
           - title: Overview
             path: /production/publishing/publishing-experiences-and-places
+          - title: Experience Genres
+            path: /production/publishing/experience-genres
           - title: Experience Icons
             path: /production/publishing/experience-icons
           - title: Experience Thumbnails
@@ -529,7 +531,7 @@ navigation:
           - title: Selling on the Creator Store
             path: /production/selling-on-creator-store
       - title: Guidelines
-        path: /production/promotion/experience-guidelines
+        path: /production/promotion/content-maturity
         section:
           - title: Content Maturity
             path: /production/promotion/content-maturity

content/en-us/assets/creator-dashboard/Experience-Nav-Audience-Questionnaire.png

@@ -94,7 +94,7 @@ Experiences must meet the following criteria to be eligible to be an ad publishe
   - For group-owned experiences, this requirement applies to the owner of the group.
   - Requirement is persistent - if a publisher disables identity verification, they will lose eligibility.
 - Your experience must be **Public**. If a publisher makes the experience Private, the experience will lose eligibility.
-- You must complete the **Content & Maturity Questionnaire** for your experience.
+- You must complete the **Maturity & Compliance Questionnaire** for your experience.
 - Your experience must maintain **2,000 unique visitors per month**.
   - This is calculated and updated monthly, based on visitor data.
   - Bots cannot be included in visitor counts.

content/en-us/assets/publishing/experience-metadata/Genre-Settings.png

@@ -13,7 +13,7 @@ Content Maturity consists of two components:
 Roblox treats experiences without Content Maturity information the same as experiences with a Moderate maturity label, meaning they are not recommended to younger players and cannot contain any [Restricted content](https://en.help.roblox.com/hc/en-us/articles/15869919570708-Roblox-17-Policy-Standards) without risk of moderation. For this reason, Roblox strongly recommends that you fill out the questionnaire for each of your experiences so that they're available to the largest appropriate audience as possible.
 
 <Alert severity="warning">
-   Content descriptors that generate content maturity labels are separate from genres that classify experiences according to their core gameplay. In cases where there is overlap between genres and in-experience content or behavior, answer the Maturity & Compliance questionnaire as accurately as you can regardless of your genre selection or assignment from Roblox.
+   Content descriptors that generate content maturity labels are separate from [genres](../publishing/experience-genres.md) that classify experiences according to their core gameplay. In cases where there is overlap between genres and in-experience content or behavior, answer the Maturity & Compliance questionnaire as accurately as you can regardless of your genre selection or assignment from Roblox.
 </Alert>
 
 <Alert severity="info">
@@ -35,6 +35,9 @@ To generate Content Maturity information:
 1. **(Optional)** If you want your experience to include restricted content, confirm you are at least 17 years old by [verifying your account](../../production/publishing/account-verification.md) so the questionnaire can ask questions to generate the Restricted maturity label.
 1. Navigate to the [Creator Dashboard](https://create.roblox.com/dashboard/creations) and click on the thumbnail of the experience you want to generate Content Maturity information for. The experience's **Overview** page displays.
 1. In the left-hand navigation, navigate to the **Audience** section, then select **Maturity & Compliance**.
+
+   <img src="../../assets/creator-dashboard/Experience-Nav-Audience-Questionnaire.png" width="330" alt="Questionnaire button indicated for an experience on the Creator Dashboard" />
+
 1. If you've never taken the questionnaire before, read the notes and details, then click **Start** to proceed. If you've previously completed the questionnaire, the **Questionnaire Completed** page displays, but you can click the **Restart** button to start over.
 1. Answer each page of questions based on the content within your experience, then click the **Save and Continue** button. After you have answered every question, the **Questionnaire Preview** page displays all of your answers, the maturity label, applicable content descriptors, and any regions where your experience is non-compliant according to your answers.
 
@@ -142,7 +145,6 @@ After you specify its intensity, you must also specify how often the violence oc
   <tr>
     <th>Violence Frequency</th>
     <th>Description</th>
-    <th>Experience Examples</th>
   </tr>
 </thead>
 <tbody>
@@ -392,6 +394,8 @@ Alcohol is an intoxicating adult beverage. If your experience includes, depicts,
 
 ### Paid Random Items
 
+**Question 1: Does this experience contain paid random items?**
+
 Paid random items are virtual items players can purchase with Robux or other currency. If your experience includes paid random items, such as a coin players can purchase with Robux to later redeem for a random virtual item, you must disclose it within the Maturity & Compliance Questionnaire.
 
 You do **not** need to report virtual items that you provide in exchange for players completing an action that doesn't involve the payment of Robux or any other currency.

content/en-us/production/monetization/immersive-ads.md

@@ -0,0 +1,248 @@
+---
+title: Experience Genres
+description: Genres help users better discover and understand the content of your experience.
+---
+
+Your experience's **genre** and optional **subgenre** are displayed on the experience's main page to help users better understand what kind of gameplay to expect. Roblox also uses this information when placing experiences in genre-specific top and trending sorts on the Charts page.
+
+<img src="../../assets/publishing/experience-metadata/Genre-Example.png" alt="Experience details showing rating, active users, total visits, developer, genre, subgenre, and server size." />
+
+## Updating Genres
+
+You can update your experience's genre and optional subgenre in the Creator Dashboard.
+
+<Alert severity = 'warning'>
+You can only change genres once every three months. When creating a new experience, you should only select a genre once you're confident what genre your experience is.
+</Alert>
+
+<img src="../../assets/publishing/experience-metadata/Genre-Settings.png" alt="Content settings page within the Creator Dashboard with fields to edit name, description, genre, and subgenre." />
+
+To update your genre:
+
+1. Navigate to the [Creator Dashboard](https://create.roblox.com/dashboard/creations).
+2. Click on the thumbnail of the experience you want to update the genre for. The experience's Overview page displays.
+3. In the left-hand navigation, select **Configure** &rarr; **Settings**.
+4. Select the genre of your experience. For additional guidance, see [Best Practices](#best-practices).
+5. **(Optional)** Select a subgenre if one applies.
+
+When you update your genre, the genre immediately updates on your experience's main page, but it may take a few days to reflect in other Discovery systems like genre-specific sorts in Charts.
+
+## Genre Accuracy
+
+To ensure genres are accurate and relevant for users, Roblox regularly reviews experiences and may update any genre selections that appear inaccurate. If Roblox updates your experience's genre, you will be notified by email and the change will appear on the experience's Settings page.
+
+<img src="../../assets/publishing/experience-metadata/Genre-Accuracy.png" alt="Example of banner stating that Roblox has changed the genre of the experience." />
+
+When Roblox changes your genre, you can appeal the decision if you think Roblox made a mistake.
+
+To appeal a genre change made by Roblox:
+
+1. Confirm that Roblox changed your genre by viewing the change on your experience's **Settings** page within the Creator Dashboard.
+2. Navigate to [roblox.com/support](http://roblox.com/support).
+3. Confirm that you are logged into your Roblox account with edit permissions for the experience.
+4. Select the **Experience Genre** help category, and provide the [Universe ID](../../cloud/open-cloud/data-store-api-handling.md#universe-id) of your experience in the **Universe ID** field.
+5. Click **Continue** to submit your appeal.
+
+Roblox will review your appeal and notify you of the outcome, usually within a few days. If your appeal is accepted, your genre will reset back to the previous genre before Roblox changed it. If your appeal is rejected, your genre will remain the same, and you won't be able to appeal the decision again.
+
+<Alert severity ='warning'>
+If your appeal has not yet been reviewed and you update your genre through the regular selection flow, your original appeal will not be reviewed.
+</Alert>
+
+## Best Practices
+
+Selecting a genre helps users discover and understand what to expect from your experience. Consider the following best practices to select the most relevant genre for your experience.
+
+- **Primary purpose and core gameplay** — Sometimes there isn't a genre that perfectly describes your experience, or multiple genres can be valid. In these cases, it's recommended to pick the genre that fits best and describes the primary purpose or core gameplay loop of your experience.
+- **Selecting a subgenre** — While genres give users a broad sense of what kind of gameplay to expect, subgenres help describe the core mechanics of your experience in more detail. It's recommended to select a subgenre if one applies. However, if there isn't a subgenre that fits your experience, you can still select a genre without a subgenre.
+- **Genre and subgenre descriptions** — Refer to the [genre and subgenre descriptions](#genre-and-subgenre-descriptions) to compare genres and help you make the best choice for your experience.
+
+## Genre and Subgenre Descriptions
+
+Use the following genre descriptions and additional subgenres to best represent your experience's content. Some genres do not include subgenres.
+
+### Action
+
+Experiences that emphasize physical challenges and quick reflexes. They normally involve combat or other fast-paced gameplay.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Battlegrounds & Fighting** — Experiences focused on combat between two or more characters. They often feature a variety of different combat mechanics.
+- **Music & Rhythm** — Experiences that challenge a player's sense of rhythm. They most often require players to press buttons in sequence to the beat of music.
+- **Open World Action** — Experiences where players can freely explore large worlds with an emphasis on action-oriented gameplay such as fighting and other combat.
+
+### Adventure
+
+Experiences focused on elements such as exploration, solving challenges, and/or interacting with characters to progress through a story or to complete a goal.
+<br/>
+
+<h6>Subgenres</h6>
+- **Exploration** — Experiences where players freely explore worlds. They often involve players uncovering hidden secrets, landmarks, or other unique details at their own pace.
+- **Scavenger Hunt** — Experiences where the objective is to find and collect a series of objects.
+- **Story** — Experiences focused on providing players a narrative experience. They often tell a story through a series of levels, puzzles, and challenges.
+
+### Education
+
+Experiences focused on learning specific skills or subjects.
+
+### Entertainment
+
+Experiences meant to entertain through consumption or creation of content, including audio, visual, or other forms of media.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Music & Audio** — Experiences for listening, discovering, or creating music and audio.
+- **Showcase & Hub** — Experiences that act as a demo, show off an immersive environment, or highlight and portal to other experiences.
+- **Video** — Experiences for watching or creating video content.
+
+### Obby & Platformer
+
+Experiences where players navigate surfaces and obstacles to progress. Player actions often involve jumping, climbing, or changing directions.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Classic Obby** — Experiences where players jump between platforms to progress.
+- **Runner** — Experiences where players automatically move and must avoid obstacles to continue.
+- **Tower Obby** — Experiences where players climb upwards through a series of platforms and obstacles.
+
+### Party & Casual
+
+Experiences focused on casual social play with other players.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Childhood Game** — Experiences recreating classic childhood games like tag or hide-and-seek.
+
+- **Coloring & Drawing** — Experiences that focus on coloring or drawing as the primary gameplay mechanic.
+
+- **Minigame** — Experiences made up of short round-based games.
+
+- **Quiz** — Experiences centered around trivia or quizzes.
+
+### Puzzle
+
+Experiences focused on problem-solving challenges to progress.
+
+<br/>
+<h6>Subgenres</h6>
+
+- E**scape Room** — Experiences focused on solving puzzles to escape a room or building.
+
+- **Match & Merge** — Experiences where players combine items to create new ones.
+
+- **Word** — Experiences where players create, guess, or find words.
+
+### RPG
+
+Experiences where players embody characters in a fictional world, making choices that affect their journey. Players progress through a system of rules, like stats and abilities.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Action RPG** — RPG experiences focused on real-time combat.
+
+- **Open World & Survival RPG** — RPG experiences where players traverse an open world, often challenging the player to survive.
+
+- **Turn-based RPG** — RPG experiences involving turn-based combat.
+
+### Roleplay & Avatar Sim
+
+Experiences where players immerse themselves in various roles, often with avatar customization. They emphasize creativity, social interaction, and personal expression.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Animal Sim** — Experiences where players take on the role of an animal in a virtual world.
+
+- **Dress Up** — Experiences centered around dressing up avatars.
+
+- **Life** — Experiences where players create and live out scenarios that mimic everyday life.
+
+- **Morph Roleplay** — Experiences focused on unstructured roleplay where players take on predefined characters that don't resemble their avatars.
+
+- **Pet Care** — Experiences where players raise or take care of a pet.
+
+### Shooter
+
+Experiences where players shoot ranged weapons to defeat other players or enemy units.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Battle Royale** — Shooter experiences where many players all fight each other. The last player or team standing wins.
+
+- **Deathmatch Shooter** — Shooter experiences where the primary objective is eliminating the other players or team.
+
+- **PvE Shooter** — Shooter experiences where players primarily battle against computer-controlled enemies.
+
+### Shopping
+
+Experiences that support online shopping for users to purchase digital or real-life goods.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Avatar Shopping** — Experiences that help users browse and purchase avatar items.
+
+### Simulation
+
+Experiences simulating real-world systems, processes, and activities. The focus is on performing specific activities like managing businesses or operating vehicles.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Idle** — Experiences with little to no player input or interaction.
+
+- **Incremental Simulator** — Experiences where progression involves simple repetitive actions to increase a counter. As players progress, they often unlock new capabilities, levels, and characters.
+
+- **Physics Sim** — Experiences focused on physics and interactions within the environment to simulate reactions.
+
+- **Sandbox** — Experiences providing players with tools and resources to build and customize an environment.
+
+- **Tycoon** — Experiences simulating the management of a business or base. They often involve collecting money from "droppers" used to upgrade the base.
+
+- **Vehicle Sim** — Experiences centered around driving or operating vehicles. This often includes cars, planes, boats, or other vehicles.
+
+### Social
+
+Experiences that primarily serve to connect people through hanging out, communication, or sharing.
+
+### Sports & Racing
+
+Experiences focused on sports or racing related competition.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Racing** — Experiences featuring a racing competition, where the objective is to achieve the fastest time.
+
+- **Sports** — Experiences focused on the practice of real-life sports.
+
+### Strategy
+
+Experiences that emphasize the use of skillful thinking or strategic planning.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **Board & Card Games** — Experiences inspired by traditional board and card games in real life. They typically involve a combination of luck and/or skillful thinking.
+
+- **Tower Defense** — Experiences where players strategically position defensive units along a path to prevent waves of enemies from reaching the end of the path.
+
+### Survival
+
+Experiences where the objective is for players to survive, escape, or defeat something that is threatening them.
+
+<br/>
+<h6>Subgenres</h6>
+
+- **1 vs All** — Experiences where players have different roles and a win condition. Typically one player is "it" and the others need to escape or defeat them.
+- **Escape** — Experiences challenging players to make a successful escape in order to survive a threat.
+
+### Utility & Other
+
+Experiences that don't fit into the other genres, including utility experiences that provide value to users in some way.

content/en-us/production/promotion/content-maturity.md

@@ -172,7 +172,7 @@ Content Maturity consists of two components:
 - **Maturity Label** - Indicates the level of maturity suitable for the experience according to child development research and industry standards. For more information, see Age Recommendations.
 - **Content Descriptors** - Indicates what type of content is within an experience, such as realistic depictions of blood or paid item trading.
 
-Roblox strongly recommends that you fill out the Content & Maturity questionnaire for each of your experiences so that they're available to the largest appropriate audience possible. Roblox does not recommend experiences without Content Maturity information to users under 13 years old. In addition, if your experience doesn't have Content Maturity information but it does contain [Restricted content](https://en.help.roblox.com/hc/en-us/articles/15869919570708), the experience will be moderated.
+Roblox strongly recommends that you fill out the Maturity & Compliance questionnaire for each of your experiences so that they're available to the largest appropriate audience possible. Roblox does not recommend experiences without Content Maturity information to users under 13 years old. In addition, if your experience doesn't have Content Maturity information but it does contain [Restricted content](https://en.help.roblox.com/hc/en-us/articles/15869919570708), the experience will be moderated.
 
 ### Allowing Copying