|
| 1 | +--- |
| 2 | +title: Creator Rewards |
| 3 | +description: Learn how to earn Robux for creating engaging experiences and growing the platform. |
| 4 | +--- |
| 5 | + |
| 6 | +Creator Rewards let creators earn Robux by driving Daily Engagement and Audience Expansion. |
| 7 | +This document describes how Payout Awards are calculated under the Creator Rewards Program. Roblox |
| 8 | +may modify this framework from time to time, so visit often to learn about any changes. |
| 9 | + |
| 10 | +## Payout Awards Framework - Terms and Definitions |
| 11 | + |
| 12 | +Together with the Roblox [Terms of |
| 13 | +Use](https://en.help.roblox.com/hc/en-us/articles/115004647846-Roblox-Terms-of-Use), the following |
| 14 | +Payout Awards Framework terms and definitions apply to the Creator Rewards program: |
| 15 | + |
| 16 | +- "User" means any person or entity who uses or accesses the Services (per the |
| 17 | + [Roblox Dictionary](https://en.help.roblox.com/hc/en-us/articles/4415545981332-Roblox-Dictionary)). |
| 18 | +- "Experience" means Interactive content Published on the Services by Developers for the engagement and enjoyment of |
| 19 | + Users (per the [Roblox Dictionary](https://en.help.roblox.com/hc/en-us/articles/4415545981332-Roblox-Dictionary)). |
| 20 | +- "Creator" means any User who creates, uploads, publishes, generates, or otherwise makes available |
| 21 | + UGC on the Services. |
| 22 | + Creators include but are not limited to Developers (per the [Roblox Dictionary](https://en.help.roblox.com/hc/en-us/articles/4415545981332-Roblox-Dictionary)). |
| 23 | +- "Services" means any service or application offered by Roblox, such as those allowing Users to |
| 24 | + develop Virtual Content, connect with others, and use Virtual Content created by you and other |
| 25 | + Users. It includes websites on the roblox.com domain, our Roblox mobile, virtual reality and Xbox, |
| 26 | + and PlayStation apps, the Roblox Player, the Roblox Studio, and our other websites, products, |
| 27 | + software, applications, content, data feeds, and other services (per the [Roblox |
| 28 | + Dictionary](https://en.help.roblox.com/hc/en-us/articles/4415545981332-Roblox-Dictionary)). |
| 29 | +- "Content" means digital media content. |
| 30 | +- "Influencer" means an individual or entity with an established online presence and audience who |
| 31 | + creates and distributes Content relating to Experiences or other UGC on the Services not created |
| 32 | + or owned by the Influencer. |
| 33 | +- "New User" means a User who: (a) is completely new to Roblox; and (b) is not a Duplicate of |
| 34 | + another User; and (c) did not join as a result of a Roblox promotional or marketing campaign. |
| 35 | +- "Lapsed User" means a User who has not logged on to Roblox for 60 consecutive days. |
| 36 | +- "Reactivated User" means a Lapsed User who: (a) begins using Roblox again; and (b) did not rejoin |
| 37 | + as a result of a Roblox promotional or marketing campaign. |
| 38 | +- "Duplicate" means two or more Users who are controlled by the same person or entity. Determining a |
| 39 | + Duplicate is at the sole discretion of Roblox. |
| 40 | +- "Active Spender" means any User who on a particular day: (a) has made Qualifying Purchases |
| 41 | + totaling at least $9.99 USD anywhere on Roblox within the past 60 days; and (b) |
| 42 | + was not a New User or Reactivated User during the past 60 days. |
| 43 | +- "Share Link(s)" means unique and trackable links that generate metrics that allow you to track and |
| 44 | + grow your off-platform user acquisition. |
| 45 | +- "Qualifying Purchases" means the purchase of Robux, Roblox Premium, or UGC subscriptions. |
| 46 | + |
| 47 | +## Payout Awards for Creators |
| 48 | + |
| 49 | +The following sections describe the different rewards available. |
| 50 | + |
| 51 | +<Alert severity="info"> |
| 52 | +Influencers who are members of our |
| 53 | +[Video Stars](https://influencers.roblox.com/) program can also earn Daily Engagement and Audience |
| 54 | +Expansion rewards. |
| 55 | +</Alert> |
| 56 | + |
| 57 | +### Daily Engagement Rewards |
| 58 | + |
| 59 | +Creators earn 5 Robux each day if their experience is one of the first three an Active Spender plays |
| 60 | +for 10+ minutes. |
| 61 | + |
| 62 | +<table> |
| 63 | + <thead> |
| 64 | + <tr> |
| 65 | + <th><b>Qualifying Action</b></th> |
| 66 | + <th><b>Timeframe</b></th> |
| 67 | + <th><b>Payout</b></th> |
| 68 | + </tr> |
| 69 | + </thead> |
| 70 | + <tbody> |
| 71 | + <tr> |
| 72 | + <td>Active Spender engages with Creator's experience for 10+ minutes in a day, provided it's one of the first three experiences they launch that day</td> |
| 73 | + <td>Awarded on a daily basis (24 hour period)</td> |
| 74 | + <td>5 Robux</td> |
| 75 | + </tr> |
| 76 | + </tbody> |
| 77 | +</table> |
| 78 | + |
| 79 | +### Audience Expansion Rewards |
| 80 | + |
| 81 | +The audience expansion rewards system compensates Creators for bringing New Users to Roblox or for |
| 82 | +turning a Lapsed User into a Reactivated User. When one of these qualifying users joins or returns |
| 83 | +and is attributed to a Creator, the Creator earns a 35% revenue share on their first $100 of |
| 84 | +Qualifying Purchases anywhere on the platform during their first 60 days﹡. |
| 85 | + |
| 86 | +<table> |
| 87 | + <thead> |
| 88 | + <tr> |
| 89 | + <th><b>Qualifying Action</b></th> |
| 90 | + <th><b>Timeframe</b></th> |
| 91 | + <th><b>Payout</b></th> |
| 92 | + </tr> |
| 93 | + </thead> |
| 94 | + <tbody> |
| 95 | + <tr> |
| 96 | + <td>New User or Reactivated User clicks the Creator's experience's Share Link, which results |
| 97 | + in the user joining or rejoining Roblox, and plays that experience for 10+ minutes within the |
| 98 | + same day; AND the experience maintains an average of 100+ DAU for 60 days after the joining or |
| 99 | + rejoining date.</td> |
| 100 | + <td>60 days</td> |
| 101 | + <td>35% revenue share on their first $100 of Qualifying Purchases anywhere on the platform﹡</td> |
| 102 | + </tr> |
| 103 | + <tr> |
| 104 | + <td>New User or Reactivated User clicks the Creator's experience's direct link, which leads to |
| 105 | + entering that experience as the user's first session on the day of joining or rejoining |
| 106 | + Roblox, and plays the experience for 10+ minutes that day; excluding users who join or |
| 107 | + rejoined via a Share Link; AND the experience maintains an average of 100+ DAU for 60 days |
| 108 | + after the joining or rejoining date.</td> |
| 109 | + <td>60 days</td> |
| 110 | + <td>35% revenue share on their first $100 of Qualifying Purchases anywhere on the platform﹡</td> |
| 111 | + </tr> |
| 112 | + <tr> |
| 113 | + <td>New or Reactivated User searches the Creator's specific experience name, which leads to |
| 114 | + entering that experience as the user's first session on the day of joining or rejoining |
| 115 | + Roblox, and plays the experience for 10+ minutes that day; excluding users who join or |
| 116 | + rejoined via a Share Link; AND the experience maintains an average of 100+ DAU for 60 days |
| 117 | + after the joining or rejoining date.</td> |
| 118 | + <td>60 days</td> |
| 119 | + <td>35% revenue share on their first $100 of Qualifying Purchases anywhere on the platform﹡</td> |
| 120 | + </tr> |
| 121 | + </tbody> |
| 122 | +</table> |
| 123 | + |
| 124 | +_﹡Less Qualifying Purchases they have made in the 60 days after each time (if any) they have |
| 125 | +previously reactivated)_ |
| 126 | + |
| 127 | +## Access payout data |
| 128 | + |
| 129 | +Payout Awards, if any, are made in "Earned Robux" with a 60 day holding period. If |
| 130 | +you want to exchange Payout Awards for fiat currency (i.e. real money) or if you would like to earn |
| 131 | +Audience Expansion rewards, the [DevEx |
| 132 | +Terms](https://help.roblox.com/hc/en-us/articles/115005718246-Developer-Exchange-Terms-of-Use) also |
| 133 | +apply to you. Read the [DevEx |
| 134 | +Terms](https://help.roblox.com/hc/en-us/articles/115005718246-Developer-Exchange-Terms-of-Use) for |
| 135 | +eligibility requirements and restrictions, which include, |
| 136 | +but are not limited to, information regarding taxes and withholding requirements. |
| 137 | + |
| 138 | +### For experiences |
| 139 | + |
| 140 | +To access payout data for one of your experiences: |
| 141 | + |
| 142 | +1. On Creator Dashboard, go to your [Creations](https://create.roblox.com/dashboard/creations) page |
| 143 | + and select the desired experience. |
| 144 | +2. Click **Monetization** > **Creator Rewards** in the left menu. |
| 145 | + |
| 146 | +The dashboard displays the following metrics: |
| 147 | + |
| 148 | +- **Creator rewards earned** - Estimated Robux earnings over a specified period with a breakdown for |
| 149 | + Total, Daily Engagement (from active spenders), New Audience Expansion, and Reactivated Audience |
| 150 | + Expansion. |
| 151 | +- **Daily rewarded active spenders** - Number of daily [rewarded active |
| 152 | + spenders](#daily-engagement-rewards) who engage with your experience over a specified period. |
| 153 | + These users contribute to your Daily Engagement rewards. |
| 154 | +- **Rewarded signups** - Shows how many [new users](#audience-expansion-rewards) you've brought to |
| 155 | + Roblox over the specified time period. These users contribute to your New Audience Expansion |
| 156 | + rewards. |
| 157 | +- **Rewarded reactivations** - Shows how many [reactivated users](#audience-expansion-rewards) |
| 158 | + you've brought to Roblox over the specified time period. These users contribute to your |
| 159 | + Reactivated Audience Expansion rewards. |
| 160 | + |
| 161 | +<img src="./assets/monetization/creator-rewards/dashboard.png" width="100%" /> |
| 162 | + |
| 163 | +### For share links |
| 164 | + |
| 165 | +To access payout data for your Share Links: |
| 166 | + |
| 167 | +1. On Creator Dashboard, go to the [Analytics](https://create.roblox.com/dashboard/analytics) page. |
| 168 | +1. Click the [Share Links](https://create.roblox.com/dashboard/analytics?tab=ShareLinks) tab. |
| 169 | + |
| 170 | +The dashboard displays the following metrics: |
| 171 | + |
| 172 | +- **Clicks** - Total clicks on your Share Link. |
| 173 | +- **Active spender visits (for Video Stars program members only)**: Number of visits from active |
| 174 | + spenders (on Roblox) starting their day by clicking on your home page or profile Share Link and |
| 175 | + playing in experiences for 10+ minutes. Excludes rewarded new or reactivated users in their first |
| 176 | + two months. |
| 177 | +- **Signups** - New Roblox users who signed up during the selected time period and are attributed to |
| 178 | + your experience, excluding possible duplicates. |
| 179 | +- **Reactivations** - Lapsed Roblox users who reactivated during the selected time period and are |
| 180 | + attributed to your experience, excluding possible duplicates. |
| 181 | +**(Audience expansion) spenders**: Rewarded signups and reactivations who made a Qualifying Purchase |
| 182 | +in their first two months. |
| 183 | +- **Qualifying spend per spender** - Average Robux value of qualifying purchases per rewarded |
| 184 | + (audience expansion) spender, in their first two months. |
| 185 | +- **Estimated payout** - Estimate of Creator Reward earnings in Robux before adjustments. |
| 186 | + |
| 187 | +<img src="./assets/monetization/creator-rewards/share-links.png" width="100%" /> |
| 188 | + |
| 189 | +## Frequently Asked Questions |
| 190 | + |
| 191 | +### Who is eligible to earn Creator Rewards? |
| 192 | + |
| 193 | +- All creators begin earning Daily Engagement Rewards starting July 24, 2025 — no additional |
| 194 | + enrollment is required. |
| 195 | +- To qualify for Audience Expansion Rewards, creators must have an ID-verified account in good |
| 196 | + standing and a valid DevEx account. You can check your eligibility in the [Creator Dashboard](https://create.roblox.com/settings/eligibility/creator-rewards). |
| 197 | +- Members of our Video Stars program can earn both Daily Engagement and Audience Expansion rewards. |
| 198 | + |
| 199 | +### What terms apply to Creator Rewards? |
| 200 | + |
| 201 | +- A fair and equitable Creator Rewards program is in everyone's best interest – creators, players, |
| 202 | + and the platform alike. It's vital that rewards go to creators driving genuine user growth and |
| 203 | + engagement. Participation in Creator Rewards requires adherence to Roblox Terms of Use including |
| 204 | + the Roblox Community Standards. |
| 205 | +- To uphold the integrity of the program for all participants, all Creator Rewards are contingent on |
| 206 | + genuine engagement from users who participate economically on the platform. We actively monitor |
| 207 | + for and discount inauthentic user activity. Misuse or attempts to exploit the system can result in |
| 208 | + penalties, including forfeit of illegitimate rewards, removal from the Creator Rewards program, |
| 209 | + and/or account termination. |
| 210 | +- Specifically, we do not allow: |
| 211 | + - **Artificial or Automated Activity**: Using bots, automated tools, browser extensions, plugins, |
| 212 | + or manipulating teleports to artificially generate visits, referrals, or engagement time. |
| 213 | + - **Encouraging Alt Accounts for Rewards**: Audience Expansion Rewards are limited to one per |
| 214 | + user, and we use various inputs like unique device ID, IP, and payment data to detect alts. |
| 215 | + Encouraging existing users to create or use alternate accounts is strictly prohibited. |
| 216 | + - **Impersonation or Misrepresentation**: Impersonating Roblox, other individuals, or |
| 217 | + misrepresenting affiliations to gain rewards (e.g., in referral attempts). |
| 218 | + - **Fraudulent Transactions**: Rewards may be withheld for accounts that generate a |
| 219 | + disproportionately high percentage of chargeback, as defined at Roblox's discretion. |
| 220 | + - **Violation of Policies**: Any violation of the Roblox Terms of Use, Roblox Community Standards, |
| 221 | + or general Program Policies. |
| 222 | +- Audience Expansion Rewards are limited to one per user, and Roblox uses a variety of inputs |
| 223 | +(e.g. unique device identifier) to identify and remove credit for "alt" accounts. |
| 224 | + |
| 225 | +### Will Paid Access experiences be eligible for Creator Rewards? |
| 226 | + |
| 227 | +Yes. Paid access experiences are eligible to earn Robux from Creator Rewards. |
| 228 | + |
| 229 | +### Who counts as an Active Spender? |
| 230 | + |
| 231 | +Active Spenders are users who have been active on the platform for at least 60 days and have spent |
| 232 | +at least $9.99 in the last 60 days. |
| 233 | + |
| 234 | +### What is happening with Engagement Based Payouts and Creator Affiliate programs? |
| 235 | + |
| 236 | +- Engagement Based Payouts and Creator Affiliate programs have been discontinued and replaced with |
| 237 | +Creator Rewards, which is the next step in our goal to support creators who bring engaging content |
| 238 | +to our platform. |
| 239 | +- With Engagement Based Payouts, we found that creators lacked transparency into which actions drove |
| 240 | + higher earnings and predictability in how those earnings would evolve over time. We want to put |
| 241 | + creators in control, with more transparency into the actions they can take to earn higher rewards. |
| 242 | + With Creator Rewards, creators who publish engaging content can earn, directly from Roblox, for |
| 243 | + the engagement their content drives on the platform. |
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