Update README.md

Author: mikernet

README.md

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 # Singulink.Text.TokenFormatter
 
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 TokenFormatter provides simple yet versatile tokenized string formatting, designed primarily for processing localized resource strings, exception messages and log data in a more friendly manner than brittle positional tokens in the `string.Format()` family of methods. This can be particularly useful when utilizing localized resource strings since your translaters will have much better context when they see values like `"{User.Name} performed {Action}"` instead of `"{0} performed {1}"`.
 
 ### About Singulink
 
-*Shameless plug*: We are a small team of engineers and designers dedicated to building beautiful, functional and well-engineered software solutions. We offer very competitive rates as well as fixed-price contracts and welcome inquiries to discuss any custom development / project support needs you may have.
+We are a small team of engineers and designers dedicated to building beautiful, functional and well-engineered software solutions. We offer very competitive rates as well as fixed-price contracts and welcome inquiries to discuss any custom development / project support needs you may have.
 
 This package is part of our **Singulink Libraries** collection. Visit https://github.com/Singulink to see our full list of publicly available libraries and other open-source projects.