🎵 Strategic Direction Question: Who Is Stable Audio's Target Audience? #214
innermost47
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To me it seems the point of Stable Audio Open is to offer a framework for people to build their own products on. And there's already integration in Audialab built on Stable Audio Open. I've been requesting direct support from the Bitwig team, they're pretty progressive with many things (Linux & Arm support, codebase designed to be easily expandable and translatable, etc), and they have release the pretty cool looking CLAP standard for plugins. |
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Background
First, let me acknowledge what you've built: Stable Audio is hands down the best open source AI audio generation model available. The quality, coherence, and reliability are exceptional. I've successfully integrated it into OBSIDIAN-Neural, my VST3 plugin for real-time AI music generation, and the results are outstanding.
However, as a musician working on VST integration, I'm genuinely curious about the strategic direction here.
The Disconnect: Web-First for a DAW-Native Workflow
🎹 Where Musicians Actually Work
Musicians don't create music in web browsers. We work in:
Every professional music production happens within DAW environments.
🔌 What Musicians Actually Need
Not web interfaces, but VST/AU plugins that provide:
The Question: Who Is Your Target Audience?
🤔 Market Positioning Confusion
While you focus on web APIs, competitors are releasing VST plugins and capturing the musician market:
You have the best technology but seem to target a different audience than musicians.
🎯 My VST Integration Experience
Working on OBSIDIAN-Neural has shown me:
Strategic Questions
🎭 Current Focus Seems To Be:
🎵 But Musicians Need:
This suggests different target markets entirely.
Genuine Curiosity About Direction
🤷♂️ Who Are You Building For?
Each of these audiences has completely different needs and workflows.
📊 What's The Business Model?
Understanding this would help explain the web-first approach.
The Reality Check
🔥 Market Dynamics
Every day without VST integration:
🎸 Musician Perspective
As someone who's built VST integration: your model is technically superior, but practically inaccessible for daily music production workflow.
If musicians aren't your target market, that's totally fine - but it would help to understand who you're actually building for.
Bottom Line
Stable Audio Tools is the best AI audio model available. Thank you for open-sourcing it and making integration possible.
I'm just genuinely confused about the strategic direction. The web-first approach suggests you're targeting a different audience than musicians, which is perfectly valid - I just can't figure out who that audience is.
What's your actual target market and use case? Understanding this would help the community (and competitors) better understand your positioning.
Working on OBSIDIAN-Neural has given me deep appreciation for your model's capabilities - just puzzled by the accessibility strategy.
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