2 files | discounts.html, traffic_reporting.html

Author: SteamDB-Tracker

docs/marketing/discounts.html

@@ -158,46 +158,41 @@ <h2 class="bb_section"><a name="21"></a>Discounting Rules</h2>
 Steam's specific discounting rules are as follows: <br />
 <ul class="bb_ul">
     <h2 class="bb_subsection"><a name="22"></a>30-Day Discount Cooldowns</h2>
-    A product cannot be discounted within 30 days of a prior discount, within 30 days of its
+    A product cannot be discounted within 30 days of a prior discount, within 30 days of its initial
     release, or within 30 days of a price increase in
     <i>any</i>
-    currency. These are commonly referred to as '30-day discount cooldowns.' There are only a two
+    currency. These are commonly referred to as "30-day discount cooldowns." There are only two
     exceptions to the 30-day discount cooldown rules:
     <ul class="bb_ul">
         <li>
             A <strong>Launch Discount </strong>is an optional introductory offer which allows a
-            product to be on discount at its release, either its
-            <a href="https://partner.steamgames.com/doc//store/earlyaccess" class="bb_doclink"
-                >Early Access </a
-            >release or its full
-            <a href="https://partner.steamgames.com/doc//store/earlyaccess#10" class="bb_doclink"
-                >v1.0 Release</a
-            >
-            (or both if they are at least 30 days apart). Launch Discounts can only be set up prior
-            to the product's release date, not after. Once a launch discount ends, the product
-            cannot run <i>any</i> other discounts for 30 days. <br />
+            product to be on discount at its initial release. Launch Discounts can only be set up
+            prior to the product's release date, not after. Once a product's initial launch discount
+            ends, the product cannot run <i>any</i> other discounts for 30 days. <br />
         </li>
         <li>
             A <strong>Seasonal Sale </strong> is a big Steam-wide sales event, such as the Summer,
             Autumn, Winter and Spring sales. Unlike other discounts, these do not have 30-day
             discount cooldowns, <i>and</i> they're exempt from the 30-day discount cooldown of other
-            non-launch discounts. <br />
+            non launch discounts. This means a product can schedule a non-launch discount within 30
+            days of a Seasonal Sale - either before or after - and still join the Seasonal Sale. A
+            few notes on this exception: <br />
             <ul class="bb_ul">
                 <li>
-                    This means you can schedule your own non-launch discount within 30 days of a
-                    Seasonal Sale - either before or after - and still join the Seasonal Sale.
-                    Product releases and launch discounts do not get this exception. <br />
+                    Only non-launch discounts get this exception. Any price increases, product
+                    releases, or a product's initial launch discount (if any) will not get this
+                    exception. <br />
                 </li>
                 <li>
-                    These exceptions only apply to the discount events created specifically for the
-                    Seasonal Sales, which appear in the
+                    This exception also only applies to the discount events created specifically for
+                    the Seasonal Sales, which appear in the
                     <a
                         href="https://partner.steamgames.com/promotion/discounts/dashboard"
                         target="_blank"
                         rel="noreferrer"
                         >Discount Management Dashboard</a
                     >
-                    ahead of each sale. If you set up your own discount event around the same time
+                    ahead of each sale. If you set up your own discount event around the same dates
                     as a Seasonal Sale, it wont get these exceptions. <br />
                 </li>
                 <li>
@@ -238,12 +233,12 @@ <h2 class="bb_subsection"><a name="24"></a>Discount Thresholds &amp; Durations</
             >. <br />
         </li>
         <li>
-            Discounts cannot last longer than 14 days, or run for shorter than 1 day. Launch
-            discounts in particular cannot run shorter than 7 days or last longer than 14 days.<br />
+            Discounts cannot run shorter than 1 day or longer than 14 days. Launch discounts in
+            particular cannot run shorter than 7 days or longer than 14 days.<br />
         </li>
         <li>
             If your product is included in any bundles, the bundle discount will be applied on top
-            of any individual discount on bundled product(s). See
+            of any individual discounts applied to the bundled packages(s). See
             <a
                 href="https://partner.steamgames.com/doc//store/application/bundles"
                 class="bb_doclink"
@@ -252,9 +247,12 @@ <h2 class="bb_subsection"><a name="24"></a>Discount Thresholds &amp; Durations</
             for details. <br />
         </li>
         <li>
-            Any discount set to 20% or greater will automatically trigger email notifications to
-            players who've wishlisted your game and have their settings to allow appropriate email
-            communications.
+            Any discount set to 20% or greater can automatically trigger wishlist notifications to
+            players who've wishlisted your game. See
+            <a href="https://partner.steamgames.com/doc//marketing/wishlist#2" class="bb_doclink"
+                >Wishlist Notifications</a
+            >
+            for details.
         </li>
     </ul>
     <h2 class="bb_subsection"><a name="25"></a>Summary of the Above Rules:</h2>
@@ -290,7 +288,7 @@ <h2 class="bb_subsection"><a name="25"></a>Summary of the Above Rules:</h2>
             </td>
         </tr>
         <tr>
-            <td><strong>Product Release</strong></td>
+            <td><strong>Product's Initial Release</strong></td>
             <td>Yes</td>
             <td>No</td>
             <td>-</td>
@@ -537,57 +535,6 @@ <h2 class="bb_section"><a name="34"></a>Frequently Asked Questions</h2>
         the discount percentage to 0%.<br />
         <br />
     </li>
-    <li>
-        <strong
-            >Q: Can I participate in Steam-wide seasonal sale events if my product recently
-            launched?</strong
-        ><br />
-        A: Generally, you cannot submit a discount within 30 days of release or until 30 days from
-        when the launch discount ends, however, there are a couple options if your game "just
-        released".<br />
-        <ul class="bb_ul">
-            <li>
-                If your game launched 30 days prior to the start of the seasonal sale and DID NOT
-                have a launch discount, then you are welcome to join the seasonal sale and enter a
-                discount.<br />
-            </li>
-            <li>
-                If your game launched 30 days prior and had a launch discount, then when that
-                discount cooldown DOES prevent you from joining the seasonal sale. You could choose
-                to join the sale already in progress after the discount cooldown for establishing
-                your base price ends. There are always future opportunities to put your game on
-                discount, so you shouldn't feel pressured to change your release date for the sake
-                of a seasonal sale event.<br />
-            </li>
-            <li>
-                You can now choose your launch discount duration to be between 7 and 14 days, so if
-                you launch close to a seasonal sale and would like to have a launch discount extend
-                into that sale, then you could choose a max launch discount duration of 14 days. We
-                cannot extend a launch discount longer than 14 days, so you might miss the final
-                days of a seasonal sale.
-            </li>
-        </ul>
-        <br />
-    </li>
-    <li>
-        <strong
-            >Q: Can I run a launch discount when transitioning from Early Access to fully
-            released?</strong
-        ><br />
-        A. You may run a launch discount and participate in the Steam-wide seasonal sales events
-        when transitioning from Early Access to fully released, unless you have increased your
-        product's price within the last 30 days.<br />
-        <br />
-        For more information, please see
-        <a
-            href="https://partner.steamgames.com/doc/store/earlyaccess"
-            target="_blank"
-            rel="noreferrer"
-            >Early Access</a
-        >
-        documentation.<br />
-        <br />
-    </li>
     <li>
         <strong>Q: How often can I discount my game?</strong><br />
         A: Custom discounts must be spaced at least 30 days apart and at least 30 days after the
@@ -623,6 +570,43 @@ <h2 class="bb_section"><a name="34"></a>Frequently Asked Questions</h2>
         to sell items within your game.<br />
         <br />
     </li>
+    <li>
+        <strong
+            >Q: Can I run a launch discount when transitioning from Early Access to fully
+            released?</strong
+        ><br />
+        A. Yes, you may run a launch discount when transitioning from Early Access to fully
+        released, unless you have increased your product's price within the last 30 days.<br />
+        <br />
+        For more information, please see
+        <a
+            href="https://partner.steamgames.com/doc/store/earlyaccess"
+            target="_blank"
+            rel="noreferrer"
+            >Early Access</a
+        >
+        documentation.<br />
+        <br />
+    </li>
+    <li>
+        <strong
+            >Q: My Early Access game is transitioning from Early Access to fully released with a
+            launch discount? Can I join a seasonal sale within 30 days of the launch
+            discount?</strong
+        ><br />
+        A: Yes. In this unique case, your game's base price has already been established place
+        during its Early Access period, so the launch discount is treated as a standard discount
+        instead, meaning it's 30-day cooldown will not block your game from joining a Seasonal Sale.
+        However, keep in mind your game can still be blocked from joining a Seasonal Sale by other
+        kinds of 30-day discount cooldowns, such as one from a price increase. <br />
+        <br />
+        Please see
+        <a href="https://partner.steamgames.com/doc//marketing/discounts#21" class="bb_doclink"
+            >Discounting Rules</a
+        >
+        for details. <br />
+        <br />
+    </li>
     <li>
         <strong>Q: I got a "Server Error" when saving. What does that mean?</strong><br />
         A: It may mean that you don't have permission to enter a discount for that specific game or

docs/marketing/traffic_reporting.html

@@ -82,8 +82,8 @@ <h2 class="bb_section"><a name="6"></a>Notes on Data collection date ranges</h2>
         "Direct Navigation" data has only been collected since April 17, 2019 12:00 AM GMT.<br />
     </li>
     <li>
-        Impression reports since March 23, 2021 exclude users that have opted out of applicable
-        cookies.
+        Impression and visit reports since March 23, 2021 exclude users that have opted out of
+        applicable cookies.
     </li>
 </ul>
 <h2 class="bb_section"><a name="7"></a>Frequently Asked Questions</h2>