Senior Salesforce Admin & Builder | Agentforce & CRM Architect | Automation & Systems Thinker
Bridging the gap between complex CRM architecture and seamless user experiences.
I am a Salesforce professional with 8+ years of experience, specializing in the transition from traditional Administration to AI-driven Technical Implementation. I focus on building autonomous systems that are as well-documented as they are high-performing.
🚀 Current Technical Mission
- AI & Agentic Systems: Architecting autonomous agents using Agentforce and Data Cloud Grounding.
- Pro-Code Development: Crafting custom UI and logic via Lightning Web Components (LWC) and Apex Triggers.
- Integrations: Connecting Salesforce to the world via External Services and API-driven Screen Flows.
- Technical Writing: Standardizing complex information architecture into stakeholder-ready documentation.
📽️ Featured Build: FilmClub CRM
A full-stack Salesforce implementation designed to bridge the gap between business logic and the cinema experience.
- OMDb API Integration: A custom Screen Flow that dynamically fetches IMDb metadata directly into Salesforce.
- Media Command Center: A Netflix-style Home Page UI featuring visual posters and curated collections.
- Autonomous Support: An Agentforce Service Agent that manages member RSVPs and movie FAQs.
- Explore the Repository
- Architected and deployed an Agentforce AI agent in Salesforce. See the complete technical implementation guide.
🛠️ Toolbox
- Platforms: Salesforce (Agentforce, Data Cloud, Sales/Service Cloud), GitHub, VS Code.
- Technical: Apex, LWC, SOQL, Flow Builder (Record-Triggered/Orchestrator), JSON/APIs.
- Strategy: Technical Writing (SOPs), RevOps, Agile (Jira), Information Architecture.
🔭 Beyond the CRM
- 🎬 Dedicated Cinephile: Currently merging my love for film with my tech stack via the FilmClub project.
- ⚛️ Quantum Mechanics Enthusiast: Fascinated by the architecture of non-intuitive systems.
- ✍️ Thought Leader: Sharing Salesforce AI strategies and technical implementation guides on Medium.
