diff --git a/README.md b/README.md
index d10ecc4..4066f0e 100644
--- a/README.md
+++ b/README.md
@@ -8,7 +8,7 @@ Contoso Insurance is a sample that demonstrates the advantages of using the Azur
 
 See [Contoso Insurance Documentation](https://azure-samples.github.io/ContosoInsurance).
 
-A demo walk-through was presented at Microsoft Ignite, see the video [Understand the future of software development in the cloud with the Azure Application Platform](https://channel9.msdn.com/Events/Ignite/2016/BRK2085-TS)
+A demo walk-through was presented at [Microsoft Ignite](https://ignite.microsoft.com), see the video [Understand the future of software development in the cloud with the Azure Application Platform](https://channel9.msdn.com/Events/Ignite/2016/BRK2085-TS)
 
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