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source/inference.md
@@ -98,7 +98,10 @@ broader population from which it is taken is referred to as **statistical infere
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```{figure} img/inference/population_vs_sample.png
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:name: fig:11-population-vs-sample
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-Population versus sample.
+The process of using a sample from a broader population to obtain a point estimate of a
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+population parameter. In this case, a sample of 10 individuals yielded 6 who own an iPhone, resulting
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+in an estimated population proportion of 60% iPhone owners. The actual population proportion in this example
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+illustration is 53.8%.
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```
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+++
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