content.js

// ============================================
// SITE CONTENT — Edit all copy and links here
// ============================================

const CONTENT = {

  // --- Global ---
  siteTitle: 'Aayush Jain',
  email: 'aayush2@stanford.edu',
  year: '2026',

  // --- Intro Animation ---
  introShort: 'a/j',
  introFull: 'Aayush Jain',

  // --- Headline (typewriter) ---
  headline: 'Building intelligent interfaces that democratize access to personal expertise. From first principles to products people actually use.',

  // --- Bio (left column) ---
  // Use { text, bold } objects. Bold items get hover-to-grey effect.
  leftBio: [
    { text: 'Hi, I am Aayush, a creative technologist. I build products that democratize access to personalized expertise through intelligent interfaces. Currently an undergraduate student at ' },
    { text: 'Stanford,', bold: true },
    { text: ' I\'ve previously made stops at ' },
    { text: 'Arcade,', bold: true, url: 'https://wwd.com/business-news/technology/arcade-ai-maia-custom-design-platform-1238339735/' },
    { text: ' ' },
    { text: 'Glean,', bold: true, url: 'https://www.glean.com/connectors' },
    { text: ' ' },
    { text: 'Apple,', bold: true, url: 'https://ads.apple.com/app-store' },
    { text: ' ' },
    { text: 'AutoZone,', bold: true },
    { text: ' ' },
    { text: 'St. Jude Children\'s Research Hospital,', bold: true, url: 'https://www.stjude.org/research/labs/yu-lab.html' },
    { text: ' and the ' },
    { text: 'University of Memphis.', bold: true },
  ],

  // --- Bio (right column) ---
  rightBio: 'My work spans zero-to-one product development, user research, and cross-functional execution. I care most about the early stages, finding the insight that changes how a team thinks about the problem, then moving fast enough to learn before assumptions calcify. Some of the products I\'ve built and shipped can be found below.',

  // --- Links ---
  links: [
    { label: 'Email', url: 'mailto:aayush2@stanford.edu' },
    { label: 'CV', url: '/Aayush_Jain_Resume.pdf' },
    { label: 'LinkedIn', url: 'https://www.linkedin.com/in/aajain2/' },
  ],

  // --- Section Heading ---
  sectionHeading: 'Some projects I\'ve worked on',

  // --- Projects ---
  projects: [
    {
      
      title: 'Foresight',
      categories: 'Autonomous QA and UX Testing, Browser Agents, Developer Tools',
      description: 'Software development has never moved faster. Understanding how users experience that software has not kept up, and Foresight was built to close that gap by deploying AI agents that navigate live product interfaces like real users, clicking, scrolling, and completing workflows autonomously to surface usability failures and regressions before they reach production. We started with a broader vision around synthetic user simulation, learned quickly that teams wanted automation of repetitive testing work rather than a replacement for real user research, and rebuilt the entire system from scratch around that insight. Early pilots converted into paying customers. I built Foresight with some of my closest friends, and what followed were late nights rebuilding codebases, debating product direction, and figuring out how to run a company for the first time together, resulting in one of the best learning experiences we\'ve had.',
      link: null,
    },
    {
      title: 'Aora',
      categories: 'AI Prompt to Product, Sensory Computing, Personalization',
      description: 'The fragrance industry sells catalogs. People want one-of-a-kind signatures. We built Aora to explore whether AI could translate subjective identity signals like memories, moods, places, aesthetics into structured fragrance compositions of top, middle, and base notes. This concept was inspired by our experience working at Arcade, where we learned how generative systems can translate creative prompts into real physical products. We validated the system inside a real custom perfume store, mixing AI-generated formulations into physical scents. In one case, a customer\'s AI-generated formula produced a perfume closer to what they had imagined than the one they mixed by hand.',
      link: { label: 'See project', url: '/Aora_Deck.pdf' },
    },
    {
      title: 'Circle',
      categories: 'Figma Make, Educational Tools, Design Prototyping',
      description: 'FigBuild 2026 Hackathon Winner built on Figma Make, Circle was our response to the hackathon prompt: design a speculative tool that tracks, measures, or visualizes an aspect of human sensory experience not typically considered. Belonging is the most powerful force shaping whether a child thrives in school. It\u2019s also completely invisible. We built Circle to change that, deploying participation tracking and peer interaction data to give elementary school teachers a new sense: the ability to see which students feel included, which are quietly drifting, and exactly what to do about it, using that history to generate daily optimal group assignments. The hardest part was not the concept but the craft, closing the gap between the product we could see clearly and what a generative design tool would produce by default required a level of prompt engineering and design precision we didn\u2019t anticipate.',
      links: [
        { label: 'See presentation', url: 'https://www.figma.com/deck/6mvGaXicsCHeNVU0PR7KdG' },
        { label: 'See prototype', url: 'https://posts-bottom-97550920.figma.site' },
        { label: 'See submission', url: 'https://devpost.com/software/circle-lhf970' },
      ],
    },
    {
      title: 'Mergen',
      categories: 'EdTech, RAG Systems, Accessibility',
      description: 'College admissions advice has always been expensive, opaque, and unevenly distributed. I built Mergen with my brother as a way to help him navigate his own application process, then watched it grow into something larger. The system uses retrieval-augmented generation to deliver personalized guidance, deadline tracking, and essay feedback to students who would otherwise have no access to a counselor. Built on LangChain with an AWS backend and a React and Next.js frontend, Mergen has since served over 2,000 students. We ended up shutting this down after finding a consumer-first approach for high school education technology difficult to monetize.',
      link: null,
    },
    {
      title: 'Trabit',
      categories: 'Behavioral Design, Social Accountability, Mobile Development',
      description: 'Habit tracking fails in isolation, not from lack of desire, but lack of witness. We designed Trabit around the insight that consistency is easier to maintain when it is visible to people you care about. Users pick one habit, post a daily photo proving they did it, and face a \u201cYesterday\'s Report\u201d naming anyone who slipped. We piloted with 16 Stanford students across two close friend groups, achieved 75% daily posting rates, and watched the app spread through word of mouth beyond the initial cohorts before the pilot had even ended.',
      link: { label: 'See project', url: 'https://drive.google.com/file/d/1XDSL9Y1UwmU6kG_F22a_fWDos-LalyDh/view?usp=sharing' },
    },
    {
      title: 'Research',
      categories: 'Cancer Biology, Biochemistry, Translational Medicine',
      description: 'I became interested in a core tension in oncology: conventional chemotherapy is effective at targeting tumor cells but kills indiscriminately, producing dose-limiting side effects that can halt treatment entirely. This led me to targeted cancer therapy and phytochemicals as a complementary answer, compounds found in everyday foods that exert cytotoxic effects on cancerous cells while actively protecting healthy tissue. I wrote review papers on these methods alongside my research stint at the University of Memphis.',
      link: { label: 'Read papers', url: 'https://scholar.google.com/citations?user=XtNy-UUAAAAJ&hl=en' },
    },
    {
      title: 'Fine Art',
      categories: 'Charcoal, Printmaking, Installations',
      description: 'Exhibited at Pratt Manhattan Gallery, Memphis International Airport, and Brooks Museum of Art, among others. Sold to Gus\'s Fried Chicken and private buyers. Recognized by the Scholastic Art Awards and National YoungArts Foundation.',
      link: { label: 'See selected works', url: 'fine-art.html' },
    },
    {
      title: 'Service Jobs',
      categories: 'Hospitality, Customer Service, Food Industry',
      description: 'Learned the ins and outs of exceptional customer service while wearing many hats at Panera and waiting tables at Sakura, a sushi restaurant in Memphis.',
      link: null,
    },
  ],

  // --- Contact Page ---
  contact: {
    backLabel: '\u2190 Back',
    note: 'Whether it\'s a collaboration, a commission, or just a good conversation, my door is always open.',
    imageAlt: 'Horse',
  },
};

export default CONTENT;