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A PIM used to contain one and only identification: the so-called field `identifier`(the only `pim_catalog_identifier` attribute of the whole product). In Serenity, this field value is the SKU (Stock Keeping Unit) of the product, but what if you need to identify your product with several product identifiers (SKU, EAN, GTIN,...)? Adding classic fields won't do the job: you need a kind of identifier field for each product. And how will you identify your product if its SKU has changed?
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Akeneo PIM used to contain one and only identification: the 'identifier' field (the only `pim_catalog_identifier` attribute of the whole product). In Serenity, this field value is the SKU (Stock Keeping Unit) of the product, but what if you need to identify your product with several product identifiers (SKU, EAN, GTIN...)? Adding classic fields won't do the job you need a more flexible identifier field for each product. And you still need a way to identify your product if its SKU has changed.
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That's the purpose of the brand-new product UUID feature.
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That's the purpose of the brand-new product UUID.
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But before making it happen, a product must have a **unique** and **immutable** way to identify it: that's why we introduced the product UUID (for Universally Unique Identifier).
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But before making it happen, a product must have a **unique** and **unalterable** way to identify it: that's why we introduced the product UUID, which stands for Universally Unique Identifier.
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👉 Learn more about [how to migrate from product identifiers to UUID](/getting-started/from-identifiers-to-uuid-7x/welcome.html)
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## Product data mapping
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You discovered our `catalogs for apps` feature in the [October 2022 section]().
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As we want to give app users the best experience and reduce the development cost for you, app developers, we are working on a mapping interface to avoid you to develop it.
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As we want to give app users the best experience and reduce the development cost for you, app developers, we are working on a mapping interface so you won't have to develop it from scratch.
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To do so, in **December 2022**, we will launch an **alpha developer version** of our product data mapping feature.
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