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New blog post: Y-combinator talk from Nicolas Dessaigne
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title: How to Build a Developer Tools Startup - Insights from Nicolas Dessaigne
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description: Starting a developer tools company? Nicolas Dessaigne, co-founder of Algolia, shares actionable advice on how to build, sell, and market dev tools, from idea to MVP to sales. Whether it's creating an open-source framework or crafting a developer-first marketing strategy, this blog breaks it down for you.
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pubDate: "2024-11-27T19:00:00+05:30"
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heroImage: "/blog-assets/How-To-Build-DevTools-Company-Nicolas-Dessaigne.png"
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author: "Nicolas Dessaigne"
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tags:
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- Coaching
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---
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Nicolas Dessaigne’s talk at Y Combinator Startup School focuses on building developer tools startups. He covers key topics like forming a founding team, choosing the right idea, building an MVP, go-to-market strategies, and selling to developers. He emphasizes the importance of learning quickly, launching early, and leveraging a developer-first approach in both product and marketing.
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Here are the highlights:
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1. **Founding Team**: Developers should lead, as they understand the audience and their needs. Non-technical co-founders aren’t a necessity.
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2. **Idea Selection**: Runtime tools like APIs are critical and scalable, unlike build-time tools, which are often "nice-to-have."
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3. **Building an MVP**: Build fast, prioritize iteration, and avoid overengineering.
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4. **Sales & Marketing**: Founders must sell initially. Engage directly with developers and focus on community-driven, non-intrusive marketing.
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<iframe style="width:100%; height: auto; aspect-ratio: 16/9;" src="https://www.youtube.com/embed/z1aKRhRnVNk" frameborder="0" allowfullscreen></iframe>
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## Key Takeaways
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### Start Now, Iterate Quickly
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Waiting for the perfect idea is a mistake. Build a quick prototype, even if it's rough. Nicolas recalls demoing Algolia to its first customer with just a command line and a basic webpage—and still closing a $2,000/month contract.
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### Choose Scalable Ideas
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Ideas tied to runtime (e.g., APIs like Stripe) tend to scale better as they’re critical to operations. Build-time ideas like QA tools can work but often face intense competition.
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### Launch Early and Often
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Use platforms like Hacker News to test your ideas and gather feedback. Nicolas mentions how companies like Segment and Ollama used repeated launches to fine-tune their products and gain traction.
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### Engage Users Directly
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Developers often avoid customer-facing roles, but Nicolas insists it’s critical. He shares how Stripe’s founders sat with customers, coded alongside them, and gathered invaluable feedback.
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### Open Source Thoughtfully
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Open source works well for frameworks and data-sensitive tools but needs a monetization plan, such as hosting or advanced features for enterprises.
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### Developer-Centric Marketing
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Documentation is marketing. Developers hate being "sold to," so prioritize clear, helpful resources and authentic community engagement.
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### Founder-Led Sales
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Early sales should come directly from founders. Nicolas notes that 74% of Y Combinator’s dev tool companies were founded by tech-only teams.
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## Examples from the Talk
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* Algolia’s MVP: Initially just a command-line tool and a simple search page, but it solved a niche problem effectively.
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* Stripe’s Hands-On Support: Early Stripe founders personally implemented their tool for startups to ensure satisfaction.
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* Hacker News Launch Success: Companies like Ollama and Segment gained momentum by showcasing their products on Hacker News and engaging with feedback.

src/content/blogs/product-market-fit-for-devtool.md

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pubDate: "2024-10-29T15:00:00+05:30"
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heroImage: "/blog-assets/pmf-achieved.webp"
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author: "Ankit Jain"
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tags:
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- Coaching
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---
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# Breaking Down PMF: The Developer Tool Edition

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