The *package* name is "django-anymail"

(not just "anymail")

Author: medmunds

README.rst

@@ -71,7 +71,7 @@ or any other supported ESP where you see "mailgun":
 
    .. code-block:: console
 
-        $ pip install anymail[mailgun]  # or anymail[postmark,sendgrid] or ...
+        $ pip install django-anymail[mailgun]  # or [postmark,sendgrid] or ...
 
 
 2. Edit your project's ``settings.py``:

anymail/exceptions.py

@@ -136,6 +136,7 @@ def __init__(self, message=None, orig_err=None, *args, **kwargs):
 class AnymailImproperlyInstalled(ImproperlyConfigured, ImportError):
     def __init__(self, missing_package):
         message = "The %s package is required to use this backend, but isn't installed.\n" \
-                  "(Be sure to use `pip install anymail[<backend>]` with your desired backends)" % missing_package
+                  "(Be sure to use `pip install django-anymail[<backend>]` " \
+                  "with your desired backends)" % missing_package
         super(AnymailImproperlyInstalled, self).__init__(message)
 

docs/installation.rst

@@ -17,13 +17,13 @@ E.g., for Anymail with Mailgun support:
 
     .. code-block:: console
 
-        $ pip install anymail[mailgun]
+        $ pip install django-anymail[mailgun]
 
 ...or with both Postmark and SendGrid support:
 
     .. code-block:: console
 
-        $ pip install anymail[postmark,sendgrid]
+        $ pip install django-anymail[postmark,sendgrid]
 
 
 .. _backend-configuration:

docs/troubleshooting.rst

@@ -27,7 +27,8 @@ Figuring out what's wrong
 **Double-check common issues**
 
   * Did you install Anymail with the ESPs you want available?
-    (E.g., `pip install anymail[mailgun,sendgrid]` -- *not* just `pip install anymail`.)
+    (E.g., `pip install django-anymail[mailgun,sendgrid]` --
+    *not* just `pip install django-anymail`.)
   * Did you add any required settings for those ESPs to your settings.py?
     (E.g., `ANYMAIL_MANDRILL_API_KEY`.)
   * Did you add ``'anymail'`` to the list of :setting:`INSTALLED_APPS` in settings.py?