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@@ -31,27 +31,26 @@ or any other framework including [Laravel](https://laravel.com) and [Zend Framew
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Schema.org is a vocabulary representing common data structures and their relations. Schema.org can be exposed as [JSON-LD](https://en.wikipedia.org/wiki/JSON-LD),
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[microdata](https://en.wikipedia.org/wiki/Microdata_(HTML)) and [RDFa](https://en.wikipedia.org/wiki/RDFa).
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Extracting semantical data exposed in the Schema.org vocabulary is supported by a growing number of companies including
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Extracting semantic data exposed in the Schema.org vocabulary is supported by a growing number of companies including
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Google (Search, Gmail), Yahoo!, Bing and Yandex.
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## Why use Schema.org data to generate a PHP model?
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### Don't Reinvent The Wheel
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Data models provided by Schema.org are popular and have been proved efficient. They cover a broad spectrum of topics including
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Data models provided by Schema.org are popular and have proved efficient. They cover a broad spectrum of topics including
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creative work, e-commerce, event, medicine, social networking, people, postal address, organization, place or review.
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Schema.org has its root in [a ton of preexisting well designed vocabularies](http://schema.rdfs.org/mappings.html) and is
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successfully used by more and more website and applications.
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Schema.org has its roots in [a ton of preexisting well designed vocabularies](http://schema.rdfs.org/mappings.html) and is
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successfully used by more and more websites and applications.
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Pick up schemas applicable to your application, generate your PHP model, then customize and specialize it to fit your needs.
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### Improve SEO and user experience
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Adding Schema.org markup to websites and apps increase their ranking in search engines results and enable awesome features
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Adding Schema.org markup to websites and apps may increase their ranking in search engine results and enable awesome features
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such as [Google Rich Snippets](https://support.google.com/webmasters/answer/99170?hl=en) and [Gmail markup](https://developers.google.com/gmail/markup/overview).
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Mapping your app data model to Schema.org structures can be a tedious task. Using the generator, your data model will be
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a derived from Schema.org. Adding microdata markup to your templates or serializing your data as JSON-LD will not require
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Mapping your app data model to Schema.org structures can be a tedious task. Using the generator, your data model will be derived from Schema.org. Adding microdata markup to your templates or serializing your data as JSON-LD will not require
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specific mapping nor adaptation. It's a matter of minutes.
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### Be ready for the future
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## Credits
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This project has been created by [Kévin Dunglas](https://dunglas.fr) and is sponsored by [Les-Tilleuls.coop](https://les-tilleuls.coop).
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This project was created by [Kévin Dunglas](https://dunglas.fr) and is sponsored by [Les-Tilleuls.coop](https://les-tilleuls.coop).
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