Docs: text edits

Author: davidjohnbarton

sources/academy/platform/get_most_of_actors/promote_your_actor/blogs_and_blog_resources.md

@@ -23,7 +23,7 @@ slug: /get-most-of-actors/promote-your-actor/blogs-and-blog-resources
 4. Trends. If you’ve noticed emerging trends in web scraping or automation, write about them. Tie your Actor into these trends to highlight its relevance.
 5. Feature announcements or updates. Have you recently added new features to your Actor? Write a blog post explaining how these features work and what makes them valuable.
 
-🪄 These days, blog posts always need to be written with SEO in mind. Yeah, it's annoying to use keywords but think of it this way: even if there's the most interesting customer story and amazing programming insights, but nobody can find it, it won't have the impact you want. Do make efforts to optimize your posts with relevant keywords and phrases — across text, structure, and even images — to ensure they reach your target audience.
+🪄 These days, blog posts always need to be written with SEO in mind. Yeah, it's annoying to use keywords, but think of it this way: even if there's the most interesting customer story and amazing programming insights, but nobody can find it, it won't have the impact you want. Do try to optimize your posts with relevant keywords and phrases — across text, structure, and even images — to ensure they reach your target audience.
 
 ---
 
@@ -42,16 +42,16 @@ slug: /get-most-of-actors/promote-your-actor/blogs-and-blog-resources
 
 There are a variety of platforms where you can publish your blog posts to reach the right audience:
 
-1. [Dev.to](http://dev.to/). It is a developer-friendly platform where technical content gets a lot of visibility. It’s a great place to publish how-to guides, tutorials, and technical breakdowns of your Actor.
-2. Medium. Medium allows you to reach a broader, less technical audience. It’s also good for writing about general topics like automation trends or how to improve data scraping practices.
-3. ScrapeDiary. Owned by Apify, [scrapediary.com](http://scrapediary.com) is a blog specifically geared toward Apify community devs and web scraping topics. Publishing here is a great way to reach users already interested in scraping and automation. Contact us if you want to publish a blog post there.
+1. [Dev.to](http://dev.to/): It's a developer-friendly platform where technical content gets a lot of visibility, and a great place to publish how-to guides, tutorials, and technical breakdowns of your Actor.
+2. Medium: Allows you to reach a broader, less technical audience. It’s also good for writing about general topics like automation trends or how to improve data scraping practices.
+3. ScrapeDiary: Run by Apify, [scrapediary.com](http://scrapediary.com) is a blog specifically geared toward Apify community devs and web scraping topics. Publishing here is a great way to reach users already interested in scraping and automation. Contact us if you want to publish a blog post there.
 4. Personal blogs or company websites. If you have your own blog or a company site, post there. It’s the most direct way to control your content and engage your established audience.
 
 ---
 
 ## Not-so-obvious SEO tips for blog posts
 
-Everybody knows you should include keywords wherever it looks natural. Some people know the structure of the blogpost should be hierarchical and follow H1 - H2 -H3 - H4 structure with only one possible H1. Here are some unobvious SEO tips for writing a blog post that can help boost its visibility and ranking potential:
+Everybody knows you should include keywords wherever it looks natural. Some people know the structure of the blog post should be hierarchical and follow an H1 - H2 - H3 - H4 structure with only one possible H1. Here are some unobvious SEO tips for writing a blog post that can help boost its visibility and ranking potential:
 
 ### 1. Keep URL length concise and strategic
 
@@ -63,7 +63,7 @@ Avoid dates. Don’t include dates or numbers in the URL to keep the content eve
 
 ### 2. Feature a video at the top of the post
 
-Engagement boost. Videos significantly increase the time users spend on a page, which positively influences SEO rankings. Blogposts with videos in them generally do better SEO-wise.
+Engagement boost. Videos significantly increase the time users spend on a page, positively influencing SEO rankings. Blog posts with videos in them generally do better SEO-wise.
 
 Thumbnail optimization. Use an optimized thumbnail with a clear title and engaging image to increase click-through rates.
 
@@ -75,7 +75,7 @@ Optimize file names. Name your images with SEO-friendly keywords before uploadin
 
 File format and size. Use web-optimized formats like WebP or compressed JPEGs/PNGs to ensure fast page loading, which is a key SEO factor.
 
-Lazy loading images. Use lazy loading to only load images when the user scrolls to them, reducing initial page load times, which can boost your SEO ranking.
+Lazy loading images. Use lazy loading to only load images when the user scrolls to them, reducing initial page load times, which can help your SEO ranking.
 
 ### 4. Interlinking for better user experience and SEO
 
@@ -89,7 +89,7 @@ Content depth. By interlinking, you can show Google that your site has a strong
 
 Answer common questions. Including an FAQ section that answers questions people search for can help you rank in the "People Also Ask" section of Google. Research questions that come up in this feature related to your topic and address them in your content.
 
-Short, concise answers: Provide clear, concise answers to the FAQs, typically between 40-60 words, since these match the format used in "People Also Ask".
+Provide clear, concise answers to the FAQs, typically between 40-60 words, since these match the format used in "People Also Ask".
 
 Don't bother using FAQ schema. Google doesn't react to those anymore unless you’re a .gov or .edu domain.
 
@@ -117,5 +117,5 @@ To drive traffic to your blog and keep users engaged, reference your blog posts
 
 1. Consistency. Regular posting helps build an audience and makes sure you keep at it. Try to stick to a consistent schedule, whether it’s weekly, bi-weekly, or monthly. As Woody Allen said, “80 percent of success is showing up”.
 2. Guest blogging. Reach out to other blogs or platforms like [Dev.to](http://dev.to/) for guest blogging opportunities. This helps you tap into new audiences.
-3. Repurpose content. Once you’ve written a blog post, repurpose it. Turn it into a YouTube video, break it down into social media posts, or use it as a base for a webinar.
+3. Repurpose content. Once you’ve written a blog post, repurpose it. Turn it into a YouTube video, break it down into social media posts, or use it as the base for a webinar.
 4. Monitor performance. Use analytics to track how your blog is performing. Are people reading it? Is it driving traffic to your Actor? What keywords is it ranking for? Who are your competitors? Use this data to refine your content strategy.