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Learn about Actor description and meta description. Where to set them and best practices for both content and length.
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_Description (and name)_ is targeting a “warm” potential user who is already curious about your tool. They have clicked on the tool's page and have a few seconds to understand how complex the tool is and what it can do for them. Here you can forget SEO optimization and speak directly to the user. The regular description also has a longer character limit, which means you can expand on your Actor’s features.
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Learn more about search intent here: [SEO](/academy/get-most-of-actors/promote-your-actor/seo)
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Learn more about search intent here: [SEO](/academy/actor-marketing-playbook/promote-your-actor/seo)
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description: Discover how emojis can boost your Actors by grabbing attention, simplifying navigation, and enhancing clarity. Improve user experience and engagement on Apify Store.
Using emojis in Actors is a science on its own. Learn how emojis enhance the user experience in Actors by grabbing attention, simplifying navigation, and making information clearer.
**Learn how to write a comprehensive README to help users better navigate, understand and run public Actors in Apify Store.**
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The README should serve as a fallback for your users if something isn't immediately obvious in the input schema. There's also only that much space in the input schema and the tooltips, so naturally, if you want to provide more details about something: input, formatting, expectations — you should put it in the README and refer to it from the relevant place in the input schema.
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Learn about [How to create a great input schema](/academy/get-most-of-actors/product-optimization/how-to-create-a-great-input-schema)
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Learn about [How to create a great input schema](/academy/actor-marketing-playbook/product-optimization/how-to-create-a-great-input-schema)
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## [Readme elements template](https://docs.apify.com/academy/get-most-of-actors/actor-readme#what-should-you-add-to-your-actor-readme)
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## [Readme elements template](https://docs.apify.com/academy/actor-marketing-playbook/actor-readme#what-should-you-add-to-your-actor-readme)
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1. What does (Actor name) do?
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- in 1–2 sentences describe what the Actor does and what it does not do
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description: Learn how to set your Actor’s URL (technical name) and name effectively when creating it on Apify. Follow best practices to optimize your Actor’s web presence and ensure it stands out on Apify Store.
**Actor URL (or technical name, as we call it), is the page URL of the Actor shown on the web. When you're creating an Actor, you can set the URL yourself along with the Actor name. Here are best practices on how to do it well.**
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## How to choose a URL
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The right naming can propel or hinder the success of the Actor on Google Search. Just as naming your Actor is important, so is choosing its URL. The only difference is, once set, the URL is intended to be permanent (more on this [later](/academy/get-most-of-actors/actor-basics/importance-of-actor-url)). What's the formula for the best Actor URL?
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The right naming can propel or hinder the success of the Actor on Google Search. Just as naming your Actor is important, so is choosing its URL. The only difference is, once set, the URL is intended to be permanent (more on this [later](/academy/actor-marketing-playbook/actor-basics/importance-of-actor-url)). What's the formula for the best Actor URL?
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### Brainstorming
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The name should reflect not only what Actor does (or what website it targets), but also what words people use when they search for it. This is why it's also important to do SEO research to see which keywords work best for the topic. Ideally, the URL should include a keyword that has low complexity (low competition) but high traffic (high demand).
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Learn more about SEO research and the best tools for it here: [SEO](/academy/get-most-of-actors/promote-your-actor/seo)
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Learn more about SEO research and the best tools for it here: [SEO](/academy/actor-marketing-playbook/promote-your-actor/seo)
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@@ -3,7 +3,7 @@ title: Name your Actor
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description: Learn Apify’s standards for naming Actors and how to choose the right name for your scraping and automation tools and maximize visibility on Apify Store.
**Apify's standards for Actor naming. Learn how to choose the right name for scraping and automation Actors and how to optimize your Actor for search engines.**
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- Actor SEO name (name shown on Google Search, optional), e.g. _Booking.com Hotel Data Scraper_.
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- If the SEO name is not set, the Actor name will be the default name shown on Google.
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- Actor URL (technical name), e.g. _booking-scraper_.
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- More on it on [Importance of Actor URL](/academy/get-most-of-actors/actor-basics/importance-of-actor-url) page.
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- More on it on [Importance of Actor URL](/academy/actor-marketing-playbook/actor-basics/importance-of-actor-url) page.
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- GitHub repository name (best to keep it similar to the other ones, for convenience), e.g. _actor-booking-scraper_.
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## Actor name
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- Actor name: `${Domain} ${Service} Scraper`, e.g. [Google Search Scraper](https://apify.com/apify/google-search-scraper).
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- GitHub repository: `actor-${domain}-${service}-scraper`, e.g. actor-google-search-scraper.
Naming for non-scraping Actors is more liberal. Being creative and considering SEO and user experience are good places to start. Think about what your users will type into a search engine when looking for your Actor. What is your Actor's function?
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:::warning Renaming your Actor
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You may rename your Actor freely, except when it comes to the Actor URL. Remember to read [Importance of Actor URL](/academy/get-most-of-actors/actor-basics/importance-of-actor-url) to find out why!
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You may rename your Actor freely, except when it comes to the Actor URL. Remember to read [Importance of Actor URL](/academy/actor-marketing-playbook/actor-basics/importance-of-actor-url) to find out why!
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description: Learn how to optimize and monetize your Actors on Apify Store by sharing them with other platform users.
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sidebar_position: 10
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category: apify platform
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slug: /get-most-of-actors
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slug: /actor-marketing-playbook
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---
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**Learn how to optimize and monetize your Actors on Apify Store by sharing them with other platform users.**
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<Card
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title="How Apify Store works"
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desc="Apify Store is where users discover, run, and purchase Actors, making it the best place to showcase your work. This section explains how Store is structured, how Actors get visibility, and what factors contribute to success."
desc="Building a successful Actor isn’t just about writing code. You need to make your Actor reliable, scalable, and easy to use. Here, you’ll learn best practices for structuring your code, handling input/output, and making sure that everything runs smoothly."
desc="Apify Store lets you earn revenue from your Actors, but success depends on pricing, user engagement, and quality. This section covers how subscriptions work, how to set competitive pricing, and what it takes to generate sustainable income."
desc="Some developers have turned their Actors into profitable tools with steady user bases. This section shares real-world examples of what works, from product strategy to marketing tactics."
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<Card
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title="Naming your Actor"
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desc="A clear, descriptive name helps users understand what your Actor does at a glance. Learn how to craft a name that’s both informative and easy to search for."
desc="Your Actor’s URL isn’t just a link. You should also see it as a branding and SEO tool. This section explains why a simple, memorable URL can improve discoverability and credibility."
desc="Your Actor’s description determines whether users understand its value in seconds. Learn how to write compelling copy that highlights key features while improving search rankings."
desc="A strong README makes it easy for users to get started with your Actor. This guide walks you through the essential sections to include, from installation to usage examples."
desc="Emojis can make your Actor stand out, but using them strategically is key. This section covers when and how to use emojis effectively without overdoing it."
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<Card
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title="SEO"
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desc="Search engines play a huge role in driving users to your Actor. Learn the basics of keyword optimization, metadata, and other techniques that improve your ranking on Google and Apify’s search."
desc="Ranking on Google is tough, but piggybacking on high-authority platforms can help. This guide explains how to use sites like Medium, GitHub, and Stack Overflow to increase visibility."
desc="A successful Product Hunt launch can drive early traction and long-term growth. Learn how to position your Actor, time your launch, and engage with the community for the best results."
desc="Writing about your Actor helps users discover and understand it. This section walks you through how to write effective blog posts, where to publish them, and how to attract readers."
desc="Video content makes it easier for users to grasp your Actor’s functionality. Learn how to create short, engaging tutorials that explain key features and use cases."
desc="Hosting a webinar lets you connect directly with potential users and answer their questions. This section outlines how to plan, promote, and run a successful live session."
desc="Your bio is where users learn who you are and why they should trust your Actors. This guide helps you write a professional yet approachable bio that builds credibility."
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<Card
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title="How to create a great input schema"
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desc="A well-designed input schema makes your Actor easy to use. Learn how to create clear, logical inputs that guide users without overwhelming them."
desc="Bundling Actors together can increase their value and appeal. Learn how to package multiple Actors into a single, cohesive product that covers unique use cases."
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