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Copy file name to clipboardExpand all lines: sources/platform/actors/publishing/monetize/index.mdx
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Actors in Apify Store can be published under one of the following pricing models:
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1._Free_: Users can run the Actor without any additional charges beyond the platform usage costs generated by the Actor.
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1._Rental_: Users pay for the platform usage costs. However, after a trial period, they need to pay a flat monthly fee to the developer to continue using the Actor.
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1._Pay per result (PPR)_: Users don't pay for the platform usage costs. Instead, they pay the developer based on the number of results produced by the Actor.
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1._Pay per event (PPE)_: Users don't pay for the platform usage cost the Actor generates. Instead, they pay based on specific events that are programmatically triggered from the Actor's source code. These events are defined by the developer and can include actions such as generating a single result or starting an Actor.
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1._Pay per result (PPR)_: Users don't pay for the platform usage costs. Instead, they pay the developer based on the number of results produced by the Actor.
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1._Rental_: Users pay for the platform usage costs. However, after a trial period, they need to pay a flat monthly fee to the developer to continue using the Actor.
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For a detailed comparison of pricing models from the perspective of your users, refer to [Actors in Store](/platform/actors/running/actors-in-store) page.
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Copy file name to clipboardExpand all lines: sources/platform/actors/publishing/monetize/pay_per_event.mdx
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title: Pay per event
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description: Learn how to monetize your Actor with pay-per-event (PPE) pricing, charging users for specific actions like Actor starts, dataset items, or API calls, and understand how to set profitable, transparent event-based pricing.
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slug: /actors/publishing/monetize/pay-per-event
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sidebar_position: 3
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sidebar_position: 1
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---
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**Learn how to monetize your Actor with pay-per-event (PPE) pricing, charging users for specific actions like Actor starts, dataset items, or API calls, and understand how to set profitable, transparent event-based pricing.**
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importTabsfrom'@theme/Tabs';
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importTabItemfrom'@theme/TabItem';
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The PPE pricing model offers a flexible monetization option for Actors on Apify Store. Unlike pay per result, PPE allows you to charge users based on specific events triggered programmatically by your Actor's code.
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The PPE pricing model offers a flexible monetization option for Actors on Apify Store. Unlike [pay per result](/platform/actors/publishing/monetize/pay-per-result), PPE allows you to charge users based on specific events triggered programmatically by your Actor's code.
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PPE lets you define pricing for individual events. You can charge for specific events directly from your Actor using the [JS](/sdk/js/reference/class/Actor#charge)/[Python](/sdk/python/reference/class/Actor#charge) SDK, or by calling the [PPE charging API](/api/v2/post-charge-run) directly. Common events include Actor start, dataset item creation, and external API calls.
Copy file name to clipboardExpand all lines: sources/platform/actors/publishing/monetize/pricing_and_costs.mdx
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title: Pricing and costs
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description: Learn how to set Actor pricing and calculate your costs, including platform usage rates, discount tiers, and profit formulas for PPE and PPR monetization models.
**Learn how to set Actor pricing and calculate your costs, including platform usage rates, discount tiers, and profit formulas for PPE and PPR monetization models.**
Copy file name to clipboardExpand all lines: sources/platform/actors/publishing/monetize/rental.mdx
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title: Rental pricing model
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description: Learn how to monetize your Actor with the rental pricing model, offering users a free trial and a flat monthly fee, and understand how profit is calculated and the limitations of this approach.
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slug: /actors/publishing/monetize/rental
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sidebar_position: 1
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---
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**Learn how to monetize your Actor with the rental pricing model, offering users a free trial and a flat monthly fee, and understand how profit is calculated and the limitations of this approach.**
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You make your Actor rental with _7-day free trial_ and then _$30/month_. During the first calendar month, three users start to use your Actor:
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-_User 1 (paid plan)_: Starts free trial on the 15th
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-_User 2 (paid plan)_: Starts free trial on the 25th
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-_User 2 (paid plan)_: Starts free trial on the 25th
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-_User 3 (free plan)_: Starts free trial on the 20th
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The first user pays their first rent 7 days after the free trial, i.e., on the 22nd of the month. The second user only starts paying the rent next month. The third user is on the Apify free plan, so after the free trial ends on the 27th of the month, they are not charged and cannot use the Actor further until they get a paid plan.
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