Blog post and January 2026 Top Advertisers and Ad Network Report

Blog post and January 2026 Top Advertisers and Ad Network Report

Author: ddxv

backend/api_app/controllers/apps.py

@@ -99,7 +99,7 @@ def get_search_results(state: State, search_term: str) -> AppGroupByStore:
 
 
 def create_app_country_plot_dict(app_hist: pd.DataFrame) -> pd.DataFrame:
-    """Create plot dicts for the app country history with linear interpolation for missing weeks.
+    """Create plot dicts for the app country history with linear interpolation.
 
     Processes each country independently using groupby to maintain separate time series.
     """
@@ -230,7 +230,7 @@ def process_country_group(group):
     return app_hist
 
 
-def create_app_plot_dict(app_hist: pd.DataFrame) -> pd.DataFrame:
+def create_app_plot_df(app_hist: pd.DataFrame) -> pd.DataFrame:
     """Create plot dicts for the app history with linear interpolation for missing weeks."""
     star_cols = ["one_star", "two_star", "three_star", "four_star", "five_star"]
     cumulative_metrics = ["rating", *star_cols]
@@ -251,7 +251,7 @@ def create_app_plot_dict(app_hist: pd.DataFrame) -> pd.DataFrame:
     for metric in weekly_metrics:
         rate_of_change_metric = f"{metric}_rate_of_change"
         avg_per_day_metric = f"{metric}_avg_per_day"
-        # Formula: ((new - old) / old) * 100
+        # Formula is ((new - old) / old) * 100
         app_hist[rate_of_change_metric] = (
             app_hist[metric] / app_hist[metric].shift(1)
         ) * 100
@@ -286,8 +286,6 @@ def create_app_plot_dict(app_hist: pd.DataFrame) -> pd.DataFrame:
     app_hist = app_hist.replace([np.inf, -np.inf], np.nan)
     # Drop columns that are all NaN
     app_hist = app_hist.dropna(axis="columns", how="all")
-    if app_hist.empty:
-        return app_hist.to_dict(orient="records")
     # Drop rating_avg_per_day as it's not useful (rating is an average, not cumulative)
     app_hist = app_hist.drop(["rating_avg_per_day"], axis=1, errors="ignore")
     return app_hist
@@ -488,10 +486,10 @@ async def app_global_metrics_history(
             logger.info(f"App global metrics history not found: {store_id}")
             return {}
 
-        hist_df = create_app_plot_dict(hist_df)
+        hist_df = create_app_plot_df(hist_df)
         hist_dict = hist_df.to_dict(orient="records")
         duration = round((time.perf_counter() * 1000 - start), 2)
-        logger.info(f"{self.path}/{store_id}/metrics-history took {duration}ms")
+        logger.info(f"{self.path}/{store_id}/global-metrics-history took {duration}ms")
         return hist_dict
 
     @get(path="/{store_id:str}/sdksoverview", cache=3600)
@@ -942,7 +940,8 @@ async def get_crossfilter_apps(self: Self, state: State, data: dict) -> dict:
         logger.info(
             f"Crossfilter query: include={len(include_domains)} domains, "
             f"exclude={len(exclude_domains)} domains, sdk_api={require_sdk_api}, "
-            f"iap={require_iap}, ads={require_ads}, ranking_country={ranking_country}, date={mydate}, "
+            f"iap={require_iap}, ads={require_ads}, "
+            f"ranking_country={ranking_country}, date={mydate}, "
             f"category={category}, store={store}"
         )
 
@@ -967,8 +966,8 @@ async def get_crossfilter_apps(self: Self, state: State, data: dict) -> dict:
             )
             apps_df = extend_app_icon_url(apps_df)
             apps_list = apps_df.to_dict(orient="records")
-        except Exception as e:
-            logger.exception(f"Crossfilter query failed: {e}")
+        except Exception:
+            logger.exception("Crossfilter query failed")
             apps_list = []
 
         apps_dict = {"apps": apps_list}

backend/api_app/controllers/scry.py

@@ -46,7 +46,7 @@ def log_umami_event(ip: str | None, url: str) -> None:
 
 
 def process_sdk_scan_request(
-    state, store_ids: list[str], ip: str | None, user_id: int | None
+    state: State, store_ids: list[str], ip: str | None, user_id: int | None
 ) -> None:
     """Process a sdk scan request."""
     url = "/api/public/sdks/apps/requestSDKScan"
@@ -84,7 +84,7 @@ async def lookup_apps(
         """Lookup apps' SDKs by store_ids."""
         start = time.perf_counter() * 1000
         store_ids = data.get("store_ids", [])
-
+        log_info = f"Scry: lookup_apps store_ids={len(store_ids)}"
         df = get_apps_sdk_overview(state, store_ids=tuple(store_ids))
         df = df.merge(
             get_company_logos_df(state),
@@ -174,10 +174,10 @@ async def lookup_apps(
             ip = None
 
         logger.info(
-            f"Scry: store_ids:{len(success_store_ids)} found SDKs:{df.shape[0]}"
+            f"{log_info} success_store_ids={len(success_store_ids)} SDKs={df.shape[0]}"
         )
         duration = round((time.perf_counter() * 1000 - start), 2)
-        logger.info(f"Scry: lookup_apps response took {duration}ms")
+        logger.info(f"{log_info} response took {duration}ms")
         return Response(
             my_dict,
             background=BackgroundTask(process_get_sdks, ip),
@@ -197,7 +197,8 @@ async def lookup_apps_request(
         else:
             ip = None
 
-        logger.info(f"Scry: store_ids:{len(store_ids)} request SDK Scan")
+        log_info = f"Single app request store_ids={len(store_ids)}"
+        logger.info(f"{log_info} request SDK Scan")
         return Response(
             {"status": "ok"},
             background=BackgroundTask(

frontend/src/content/blog/2026-appgoblin-growing-fast-and-tons-new-features.mdx

@@ -0,0 +1,17 @@
+---
+title: "AppGoblin added a few huge new features in past months"
+description: "AppGoblin is growing fast and has recently added automated SDK reporting, an app explorer dash, MAU and revenue estimates for all apps."
+pubDate: "March 11 2026"
+heroImage: "/blog-images/appgoblin_app_explorer.png"
+---
+
+
+## Tons of huge new features landed on AppGoblin
+
+* New AppGoblin user accounts. AppGoblin added free accounts which give you access to the more detailed SDK pages, app-ads.txt, app trends and more. This is also exciting because in the future we will let you add keywords, apps etc to your account so you can follow your favorite pages easier.
+* MAU & Monthly Revenue estimates - This has long been the #1 feature users request and it was finally time to add it. Now on all app pages you can see a revenue estimate for each mobile app and a breakdown of their Ad Revenue and IAP. These numbers are estimates, so there is a lot of room for new ideas, let us know what you think and how they can be improved.
+* AppGoblin's [App Explorer](https://appgoblin.info/app-explorer) This premium tool let's you browse all 4m apps based on Monthly Installs, Company SDKs and App Store Rankings as well as a number of other metrics for filtering.
+* New [pricing and automated reports](https://appgoblin.info/pricing) - Premium B2B and App-Ads.txt tiers were added with automated reports generated daily for which apps use which company SDKs and app-ads.txt
+
+
+These features were all inspired by direct asks from researchers, clients and regular users. So if you have other ideas please don't hesitate to reach out on socials or email with suggestions or feedback.

frontend/src/lib/CompanyButton.svelte

@@ -3,7 +3,7 @@
 		companyDomain: string;
 		companyName?: string;
 		companyLogoUrl?: string;
-		size?: 'sm' | 'md' | 'lg';
+		size?: 'sm' | 'md' | 'lg' | 'logo-only';
 	}
 
 	let { companyName, companyDomain, companyLogoUrl, size = 'md' }: Props = $props();
@@ -46,4 +46,17 @@
 			{companyName ?? companyDomain}
 		</div>
 	</a>
+{:else if size === 'logo-only'}
+	<a href={`${baseUrl}/${companyDomain}`}>
+		<div class="btn preset-tonal px-0 py-0 hover:preset-tonal-primary">
+			{#if companyLogoUrl}
+				<img
+					src={`https://media.appgoblin.info/${companyLogoUrl}`}
+					alt={companyLogoUrl}
+					class="md:w-14 md:h-14 w-8 h-8 rounded-sm"
+					loading="lazy"
+				/>
+			{/if}
+		</div>
+	</a>
 {/if}

frontend/src/routes/+page.svelte

@@ -96,7 +96,7 @@
 						href="mailto:contact@appgoblin.info"
 						class="btn preset-outlined-primary-100-900 inline-flex items-center gap-2 px-6 py-3 rounded-lg"
 					>
-						<span class="font-bold">Get in Touch</span>
+						<span class="font-bold text-white">Get in Touch</span>
 					</a>
 				</div>
 				<div class="text-white/80 text-sm pt-1">

frontend/src/routes/apps/[id]/ranks/+page.svelte

@@ -10,8 +10,22 @@
 	import { page } from '$app/state';
 	let { data }: Props = $props();
 
+	type CountryValue = string | { langen?: string };
+	type CountryLookup = Record<string, CountryValue>;
+
+	function getCountryName(countryCode: string) {
+		const countries = data.countries as CountryLookup;
+		const normalizedCode = countryCode.toUpperCase();
+		const value = countries[normalizedCode] ?? countries[countryCode];
+
+		if (typeof value === 'string') return value;
+		if (value && typeof value === 'object' && value.langen) return value.langen;
+
+		return normalizedCode;
+	}
+
 	let country = $state(page.url.searchParams.get('country') || 'US');
-	let countryTitle = $derived(data.countries[country as keyof typeof data.countries]);
+	let countryTitle = $derived(getCountryName(country));
 	let isLoadingRanks = $state(false);
 	const dataMyranks = $derived(data.myranks);
 	let overrideRanks = $state<Promise<any> | null>(null);
@@ -28,12 +42,12 @@
 
 	function setDefaultCountry(ranks: { countries: string[] }) {
 		if (country == '' && ranks.countries && ranks.countries.length > 0) {
-			country = ranks.countries[0];
+			country = ranks.countries[0].toUpperCase();
 		}
 	}
 
 	function handleCountryChange(newCountry: string) {
-		country = newCountry;
+		country = newCountry.toUpperCase();
 		// Trigger form submission
 		if (formElement) {
 			formElement.requestSubmit();
@@ -48,7 +62,7 @@
 				overrideRanks = Promise.resolve(result.data);
 				// Update URL without reload
 				const url = new URL(window.location.href);
-				url.searchParams.set('country', country);
+				url.searchParams.set('country', country.toUpperCase());
 				window.history.replaceState({}, '', url.toString());
 			}
 		};
@@ -62,8 +76,7 @@
 			{#await data.myranksOverview}
 				Loading app ranks...
 			{:then ranks}
-				{#if typeof ranks == 'string'}
-					{ranks}
+				{#if typeof ranks == 'string' || !ranks.best_ranks || ranks.best_ranks.length === 0}
 					<p>
 						No official ranks available for this app. This app is not ranked on the store's top 200
 						apps for it's categories.
@@ -75,7 +88,7 @@
 							in: {myrow.collection}
 							{myrow.category}
 							({countryCodeToEmoji(myrow.country)}
-							{data.countries[myrow.country as keyof typeof data.countries]})
+							{getCountryName(myrow.country)})
 						</div>
 					{/each}
 					{#if ranks.best_ranks.length > 10}
@@ -110,16 +123,16 @@
 					>
 						{#if typeof ranks != 'string' && ranks.countries && ranks.countries.length > 0}
 							{#each ranks.countries as countryCode}
-								<option value={countryCode}
+								<option value={countryCode.toUpperCase()}
 									>{countryCodeToEmoji(countryCode)}
-									{data.countries[countryCode as keyof typeof data.countries]}</option
+									{getCountryName(countryCode)}</option
 								>
 							{/each}
 						{:else}
 							{#each Object.keys(data.countries) as countryCode}
 								<option value={countryCode}
 									>{countryCodeToEmoji(countryCode)}
-									{data.countries[countryCode as keyof typeof data.countries]}</option
+									{getCountryName(countryCode)}</option
 								>
 							{/each}
 						{/if}