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Copy file name to clipboardExpand all lines: src/routes/blog/post/rethinking-saas-authentication/+page.markdoc
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@@ -27,7 +27,7 @@ A streamlined login flow keeps users engaged, but as identity attacks rise, stro
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Security measures like MFA, device verification, and session management often add steps to login flows. If not handled thoughtfully, they frustrate users.
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Technologies like **Single Sign-On (SSO)** help bridge this gap—offering both enhanced security and smoother user experiences.
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Technologies like **Single Sign-On (SSO)** help bridge this gap—offering both enhanced [security](/docs/products/auth/security) and smoother user experiences.
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Take a look at our [developer’s guide to user authentication](https://appwrite.io/blog/post/guide-to-user-authentication) for more in-depth insights.
Traditional passwords are painful and risky. Passwordless options like Magic URLs dramatically improve both security and user experience.
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Appwrite’s Magic URL feature lets users log in securely with a single click—no passwords, no friction.
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Appwrite’s Magic URL feature lets users log in securely with a single click—no passwords, no friction. Learn more about [Magic URL](/docs/products/auth/magic-url).
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## Offer Single Sign-On (SSO)
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Enterprise SaaS customers expect SSO integration with providers like Google Workspace, Okta, and Azure AD.
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Appwrite supports OAuth out of the box, and flexible extensions let you connect to custom or third-party IdPs easily.
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Appwrite supports OAuth out of the box, and flexible extensions let you connect to custom or third-party IdPs easily.
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## Embrace adaptive MFA
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Static MFA prompts can annoy users. Adaptive MFA adjusts authentication requirements based on risk signals—like device reputation or location.
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Appwrite enables dynamic security flows with Cloud Functions and custom verification logic. Want to add MFA to your app? We've got you covered in the [docs](https://appwrite.io/docs/products/auth/mfa).
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Appwrite enables dynamic security flows with Cloud Functions and custom verification logic. Want to add MFA to your app? We've got you covered in the [docs](/docs/products/auth/mfa).
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## Prioritize secure API access
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Ready to simplify your SaaS authentication journey? [Deploy Appwrite](https://appwrite.io/cloud) and start building your future, today.
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