diff --git a/cmd/main.go b/cmd/main.go
index 3a4019dd..1f4f911c 100644
--- a/cmd/main.go
+++ b/cmd/main.go
@@ -45,6 +45,7 @@ type ImageUpdaterConfig struct {
 	GitCommitMail       string
 	GitCommitMessage    *template.Template
 	DisableKubeEvents   bool
+	ManualTagValue      string
 }
 
 // newRootCommand implements the root command of argocd-image-updater
diff --git a/cmd/run.go b/cmd/run.go
index 305863db..b63d69c8 100644
--- a/cmd/run.go
+++ b/cmd/run.go
@@ -33,6 +33,7 @@ func newRunCommand() *cobra.Command {
 	var warmUpCache bool = true
 	var commitMessagePath string
 	var commitMessageTpl string
+
 	var runCmd = &cobra.Command{
 		Use:   "run",
 		Short: "Runs the argocd-image-updater with a set of options",
@@ -223,7 +224,7 @@ func newRunCommand() *cobra.Command {
 	runCmd.Flags().StringVar(&cfg.GitCommitMail, "git-commit-email", env.GetStringVal("GIT_COMMIT_EMAIL", "noreply@argoproj.io"), "E-Mail address to use for Git commits")
 	runCmd.Flags().StringVar(&commitMessagePath, "git-commit-message-path", defaultCommitTemplatePath, "Path to a template to use for Git commit messages")
 	runCmd.Flags().BoolVar(&cfg.DisableKubeEvents, "disable-kube-events", env.GetBoolVal("IMAGE_UPDATER_KUBE_EVENTS", false), "Disable kubernetes events")
-
+	runCmd.Flags().StringVar(&cfg.ManualTagValue, "manual-tag-value", "", "Defines the image tag that will be used to update the app")
 	return runCmd
 }
 
@@ -309,6 +310,7 @@ func runImageUpdater(cfg *ImageUpdaterConfig, warmUp bool) (argocd.ImageUpdaterR
 				GitCommitEmail:    cfg.GitCommitMail,
 				GitCommitMessage:  cfg.GitCommitMessage,
 				DisableKubeEvents: cfg.DisableKubeEvents,
+				ManualTagValue:    cfg.ManualTagValue,
 			}
 			res := argocd.UpdateApplication(upconf, syncState)
 			result.NumApplicationsProcessed += 1
diff --git a/pkg/argocd/update.go b/pkg/argocd/update.go
index c92730dc..64219002 100644
--- a/pkg/argocd/update.go
+++ b/pkg/argocd/update.go
@@ -43,6 +43,7 @@ type UpdateConfiguration struct {
 	GitCommitMessage  *template.Template
 	DisableKubeEvents bool
 	IgnorePlatforms   bool
+	ManualTagValue    string
 }
 
 type GitCredsSource func(app *v1alpha1.Application) (git.Creds, error)
@@ -196,6 +197,12 @@ func UpdateApplication(updateConf *UpdateConfiguration, state *SyncIterationStat
 		}
 
 		vc.Strategy = applicationImage.GetParameterUpdateStrategy(updateConf.UpdateApp.Application.Annotations)
+		// If strategy is manual but no tag has been set, default to SemVer
+		if vc.Strategy == image.StrategyManual && updateConf.ManualTagValue == "" {
+			imgCtx.Infof("strategy is set to %s but it requires a tag defined via --manual-tag-value. Defaulting to %s strategy instead.", vc.Strategy.String(), image.StrategySemVer.String())
+			vc.Strategy = image.StrategySemVer
+		}
+
 		vc.MatchFunc, vc.MatchArgs = applicationImage.GetParameterMatch(updateConf.UpdateApp.Application.Annotations)
 		vc.IgnoreList = applicationImage.GetParameterIgnoreTags(updateConf.UpdateApp.Application.Annotations)
 		vc.Options = applicationImage.
@@ -234,13 +241,20 @@ func UpdateApplication(updateConf *UpdateConfiguration, state *SyncIterationStat
 			result.NumErrors += 1
 			continue
 		}
+		var tags *tag.ImageTagList = tag.NewImageTagList()
 
-		// Get list of available image tags from the repository
-		tags, err := rep.GetTags(applicationImage, regClient, &vc)
-		if err != nil {
-			imgCtx.Errorf("Could not get tags from registry: %v", err)
-			result.NumErrors += 1
-			continue
+		if vc.Strategy != image.StrategyManual {
+			// Get list of available image tags from the repository
+			tags, err = rep.GetTags(applicationImage, regClient, &vc)
+			if err != nil {
+				imgCtx.Errorf("Could not get tags from registry: %v", err)
+				result.NumErrors += 1
+				continue
+			}
+		} else {
+			manualTag := tag.NewImageTag(updateConf.ManualTagValue, time.Unix(0, 0), "")
+
+			tags.Add(manualTag)
 		}
 
 		imgCtx.Tracef("List of available tags found: %v", tags.Tags())
diff --git a/pkg/image/options.go b/pkg/image/options.go
index af6d12a0..98dcae98 100644
--- a/pkg/image/options.go
+++ b/pkg/image/options.go
@@ -112,6 +112,8 @@ func (img *ContainerImage) ParseUpdateStrategy(val string) UpdateStrategy {
 		return StrategyAlphabetical
 	case "digest":
 		return StrategyDigest
+	case "manual":
+		return StrategyManual
 	default:
 		logCtx.Warnf("Unknown sort option %s -- using semver", val)
 		return StrategySemVer
diff --git a/pkg/image/version.go b/pkg/image/version.go
index 43b3f5c2..616e069d 100644
--- a/pkg/image/version.go
+++ b/pkg/image/version.go
@@ -22,6 +22,8 @@ const (
 	StrategyAlphabetical UpdateStrategy = 2
 	// VersionSortDigest uses latest digest of an image
 	StrategyDigest UpdateStrategy = 3
+	// VersionManual uses a user provided tag for an image
+	StrategyManual UpdateStrategy = 4
 )
 
 func (us UpdateStrategy) String() string {
@@ -34,6 +36,8 @@ func (us UpdateStrategy) String() string {
 		return "alphabetical"
 	case StrategyDigest:
 		return "digest"
+	case StrategyManual:
+		return "manual"
 	}
 
 	return "unknown"
@@ -93,6 +97,8 @@ func (img *ContainerImage) GetNewestVersionFromTags(vc *VersionConstraint, tagLi
 		availableTags = tagList.SortByDate()
 	case StrategyDigest:
 		availableTags = tagList.SortAlphabetically()
+	case StrategyManual:
+		availableTags = tagList.SortAlphabetically()
 	}
 
 	considerTags := tag.SortableImageTagList{}