Update blog-post-template.md

Author: jkunze

content/_pages/blog-post-template.md

@@ -6,26 +6,24 @@ published: true
 ---
 
 Create and share your story about ARK identifiers with others. This template can
-help spark ideas for an ARK organization description of their ARK service.
+help spark ideas for an ARK organization to describe their ARK service.
 
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-This is a set of questions designed to help people create a few paragraphs of 
-content to tell the story of an organization's use of ARK persistent identifiers. 
-It is not meant to constrain what a blog post might be, but it may help to generate 
-a few paragraphs suitable for https://arks.org/news blog and the ARK Alliance (ARKA) 
-newsletter. The blog post title could be something like
+These are questions to help get started telling the story of your organization's use of ARKs.
+
+1. What do you create ARKs for?
+2. How do you mint them?
+3. What/who is your organization?
+
+Below are more questions that may help you create a few paragraphs of content suitable for the
+blog at https://arks.org/news or the ARK Alliance newsletter. The title could be something like
 
     ARK Organization Highlight: <Organization Name, for example, the National Library of Narnia>
 
-How long has your organization been using ARKs?
- 
-In what ways do you use them?
- 
-Why did you opt to implement ARKs? Did you consider other PIDs (persistent identifiers)?
- 
-How have ARKs changed the way you work? What benefits have you seen?
- 
-What is an example of the feedback have you received since you implemented ARKs?
-
-Would you have some charismatic images that we could include to illustrate your collection, service, organization, etc?
+4. How long has your organization been using ARKs?
+5. In what ways do you use them?
+6. Why did you opt to implement ARKs? Did you consider other PIDs (persistent identifiers)?
+7. How have ARKs changed the way you work? What benefits have you seen?
+8. What is an example of the feedback have you received since you implemented ARKs?
+9. Would you have some charismatic images that we could include to illustrate your collection, service, organization, etc?