Merge pull request #1 from astropy/kelle-twitter-guidelines

Create TwitterGuidelines.md

Author: eteq

TwitterGuidelines.md

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+Guidelines for tweeting from the [@astropy](https://twitter.com/astropy) account.
+# General
+- Use "we"
+- Use a general voice and avoid personal pronouns, e.g., "you"
+
+# Announcements 
+- Share information related to version releases
+- Promote milestones in the project
+- Advertise activities at workshops, conferences, Google Summer of Code
+- Give a shoutout when people get their first PR merged.
+- Highlight specific people when there are new releases or big PRs merged.
+
+Examples:
+- *We’re 2 new committers away from 200 contributors - come join the comunity! Check here for open, low-effort issues https://github.com/astropy/astropy/issues?q=is%3Aopen+is%3Aissue+label%3AEffort-low*
+- *Check out the major changes/improvements in Astropy v2.0: http://docs.astropy.org/en/stable/whatsnew/2.0.html*
+- *To install or update to the latest version use either 'conda install astropy' or 'pip install astropy'*
+
+# Responding to questions
+- If general/common Q, just answer
+- If specific Q, respond by pointing to a specific user. 
+
+Examples:
+- *That's a great question. Adrian (@adrn), the <package name> lead, might be able to help.*
+
+# Responding to postive tweets
+- Retweet
+- if credit is not in original tweet, quote tweet and give credit to specific people. 
+
+Examples:
+- *We're so glad you like <package>. hat tip to the lead maintainers <names & handles>*
+
+# Responding to negative tweets
+- Show respect and validate user's concern 
+- State that we are aware of this problem and working on it.
+- offer name/twitter handle of person who might be able to help.
+- link to open issues