OpenRTB 2.6 is released and includes features to support CTV buying and selling. Following are the updates :
- New attributes and guides for buying and selling Ad Pods
- New objects to describe Channel & Network of content
- Structured User-Agent object to support upcoming freezes to User-Agent string
- Use of AdCOM 1.0 Lists for faster updates
Reference: https://iabtechlab.com/wp-content/uploads/2022/04/OpenRTB-2-6_FINAL.pdf
Is there any plan to support these fields of 2.6.