updates

Author: jason-cf

src/assets/images/style-guide/video/aspect-ratio-example.jpg

@@ -6,16 +6,15 @@ sidebar:
 ---
 
 import { Flex } from "~/components";
+import { Image } from "astro:assets";
 
 ## Introduction
 
 These guidelines are designed to help both Cloudflare employees and external collaborators create videos that meet our standards for quality, consistency, and alignment with Cloudflare's brand identity and communication style.
 
-The Cloudflare Video team focuses on producing videos that complement our written materials and product experiences, providing additional clarity and engagement for our users.
+## Production
 
-## Technical Video Specifications
-
-This section reviews video quality, format and properties.
+This section covers requirements, formatting and settings for video, audio, colorgrading, and screen recording.
 
 ### Video Quality
 
@@ -25,13 +24,14 @@ Videos should be recorded at a minimum of 3840x2160 resolution (4K) and exported
 
 
 ##### Acceptable Resolutions 
-- **Full HD:** 1080p (1920x1080)  
-- **2K QHD:** 1440p (2560x1440)  
 - **4K UHD:** 2160p (3840x2160)  
+- **2K QHD:** 1440p (2560x1440)  
+- **Full HD:** 1080p (1920x1080) 
 
 ##### Unacceptable Resolutions
-- **SD:** 480p (720x480)  
 - **HD:** 720p (1280x720)  
+- **SD:** 480p (720x480)  
+
 
 #### Frame Rate
 
@@ -43,17 +43,17 @@ Footage should be recorded in the highest possible bitrate available. This allow
 
 #### Picture Profiles
 
-S-Cinetone is standard. Use the most natural in-camera color and saturation.
+Sony’s S-Cinetone is our preference because it represents a cinematic style with natural tones, soft highlights, and balanced contrast, designed to deliver film-like visuals straight out of the camera. If the camera doesn't have S-Cinetone, then avoid flat color profiles such as or equivalent to S-Log.
 
 ### Audio Quality
 
 #### Background Noise
 
-Avoid locations with background noise to the best of your ability.
+Avoid locations with background noise (e.g. fan, air-conditioning, chatters) and echo to the best of your ability.
 
 #### Echo
 
-Echo is extremely difficult to remove in post-production. Best practice is avoid large empty rooms, but if you must, soundproof your recording area by introducing sound-absorbing materials such as carpets, curtains, blankets, or foam panels. Test for echoes by clapping and listening for a "dampened" sound. 
+Echo is extremely difficult to remove in post-production. Best practice is to avoid empty rooms, but if you must, soundproof your recording area by introducing sound-absorbing materials such as carpets, curtains, blankets, or foam panels. Test for echoes by clapping and listening for a "dampened" sound.
 
 #### Microphone Placement
 
@@ -70,6 +70,7 @@ The most common screens and online platforms, such as YouTube and Vimeo, use a 1
 
 #### Mobile Aspect Ratio
 
+
 Social media platforms like Instagram or Facebook are typically accessed on mobile devices and usually require a 9x16 aspect ratio. Efficiency calls for a 1:1 aspect ratio, which works on all, but not as great.
 
 ### Color Grading
@@ -106,21 +107,21 @@ Final videos should be graded to natural colors. They shouldn't be over or under
 
 #### Screen Recording Resolution
 
-Screen recordings should be done on the largest monitor possible, with the highest resolution available to the recording software. Ensure that any text visible on your screen is large enough that it can be easily read in the final video.
+Screen recordings should be done on the largest monitor possible, with the highest resolution available to the recording software (minimum 1920x1080). Ensure that any text visible on your screen is large enough that it can be easily read in the final video.
 
 :::note
-You may need to modify the zoom of the window you are recording or your monitor’s resolution.
+You may need to modify the zoom of the window you are recording or your monitor’s resolution to make sure the visual displayed is visible and legible.
 :::
 
-## Brand Guidelines
+## Post-Production
 
 This section explores how Cloudflare branding is applied to video components.
 
 ### Logo Usage, Fonts, and Color Palette
 
 Cloudflare's brand guidelines are well documented and publicly available [here](https://www.figma.com/proto/FYnURhxtrmhMG2z60kLeoh/Brand-Design-Guidelines-%2723?page-id=1013%3A1410&type=design&node-id=1140-1812&t=n6tugqnuuZqU3IFl-0&scaling=scale-down&starting-point-node-id=1140%3A1812&hide-ui=1). 
 
-Cloudflare Video adheres to all brand guidelines.
+Cloudflare video adheres to all brand guidelines.
 
 ### Video Components
 
@@ -140,7 +141,7 @@ When using on-screen audiovisual content, such as overlays, stock footage, audio
 
 #### Subtitles
 
-In general, we rely on platform automatic subtitle generation (e.g., YouTube, Cloufdlare Stream). For high-quality productions, subtitles are reviewed manually to ensure accuracy and clarity.
+In general, we rely on platform automatic subtitle generation (e.g., YouTube, Cloudflare Stream). For high-quality productions, subtitles are reviewed manually to ensure accuracy and clarity.
 
 ##### Subtitle Specifications
 
@@ -165,7 +166,7 @@ When setting up the presenter frame, the presenter should position themselves in
 To create the most professional and consistent appearance, please follow these dress code guidelines:
 
 - Wear smart casual tops, like a Cloudflare T-shirt, polo, casual shirt, or sweater.
-- Stick to solid and jewel tones (e.g., dark orange, emerald green, navy, burgundy).
+- Stick to solid, black and white, and jewel tones (e.g., dark orange, emerald green, navy, burgundy).
 - Avoid distracting patterns, accessories, or flashy jewelry.
 - Do not wear non-affiliated branded clothing, especially from non-open-source companies.