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Claire's updates
Co-authored-by: Claire W <[email protected]>
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src/content/docs/style-guide/video/index.mdx

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@@ -14,7 +14,7 @@ These guidelines are designed to help both Cloudflare employees and external col
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## Production
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This section covers requirements, formatting and settings for video, audio, colorgrading, and screen recording.
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This section covers requirements, formatting, and settings for video, audio, color grading, and screen recording.
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### Video Quality
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#### Frame Rate
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25 frames per second (FPS).
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25 frames per second (FPS)
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#### Bitrate
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Footage should be recorded in the highest possible bitrate available. This allows for better color, detail, and video quality in the final export. You should be able to find this in your camera settings.
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Footage should be recorded in the highest possible bitrate available. This allows for better color, detail, and video quality in the final export. You should be able to adjust bitrate in your camera settings.
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#### Picture Profiles
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S-Cinetone is our preference because it represents a cinematic style with natural tones, soft highlights, and balanced contrast, designed to deliver film-like visuals straight out of the camera. If the camera doesn't have S-Cinetone, then avoid flat color profiles such as or equivalent to S-Log.
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Cloudflare prefers S-Cinetone because it represents a cinematic style with natural tones, soft highlights, and balanced contrast and is designed to deliver film-like visuals straight out of the camera. If the camera doesn't have S-Cinetone, then avoid flat color profiles, like S-Log.
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### Audio Quality
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#### Microphone Placement
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- **Shotgun microphones**: Place the microphone over your head, just outside of the frame.
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- **Lavalier microphones**: Lavalier microphones may be visible, but cords and cables should be hidden.
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- **Lavalier microphones**: Hide cords and cables, but the microphone can be visible.
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### Aspect Ratios
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#### Mobile Aspect Ratio
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Social media platforms like Instagram or Facebook are typically accessed on mobile devices and usually require a 9x16 aspect ratio. Efficiency calls for a 1:1 aspect ratio, which works on all, but not as great.
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### Color Grading
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#### Transitions, Effects and Chapter Separators
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Other components, such as transitions, effects and chapter separators, should be used sparingly to maintain a professional and cohesive video presentation. When included, they must be subtle and have a clear purpose, enhancing the content rather than distracting from it. It's important to ensure that these elements align with the video's overall style and tone, preserving its intended look and feel without overwhelming or altering the core visual identity.
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Other components, such as transitions, effects, and chapter separators, should be used sparingly to maintain a professional and cohesive video presentation. When included, they must be subtle and have a clear purpose, enhancing the content rather than distracting from it. It's important to ensure that these elements align with the video's overall style and tone, preserving its intended look and feel without overwhelming or altering the core visual identity.
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Chapter separators should be used thoughtfully to indicate key sections, such as steps in tutorials, different concepts being explained, or distinct functions being demonstrated. To maintain a smooth flow, limit these transitions to no more than one every 3+ minutes. This ensures the video remains engaging and avoids overwhelming the viewer with excessive interruptions while effectively segmenting the content for clarity.
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