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Co-authored-by: Maddy <[email protected]>
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src/content/docs/style-guide/video/index.mdx

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This document serves as a guide for producing Developer Documentation videos that uphold our standards for quality, consistency, and alignment with Cloudflare's brand identity and communication style.
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Intended audiences include, but are not limited to:
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- Cloudflare video teams to ensure high quality and consistency with each production
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- External production crews to streamline alignment on camera settings and exporting formats
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- Cloudflare video teams to ensure high quality and consistency with each production.
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- External production crews to streamline alignment on camera settings and exporting formats.
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## Production
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Videos should be recorded at 4K UHD. If 4K UHD is unavailable, Full HD footage may be accepted on a case-by-case basis. Footage below Full HD will not be used. Final video exports must be at least Full HD.
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##### Acceptable Resolutions
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##### Acceptable Resolutions
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- **4K Ultra HD:** 2160p (3840x2160)
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- **2K Quad HD:** 1440p (2560x1440)
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- **Full HD:** 1080p (1920x1080)
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##### Unacceptable Resolutions
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- **HD:** 720p (1280x720)
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- **SD:** 480p (720x480)
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- **Option A**: Choose a location with natural light and minimal (echo)[/style-guide/video/#echo]. Add extra lighting if needed.
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- **Option B**: Set up a green screen. Ensure proper lighting to minimize shadows for the cleanest background.
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## Post-Production
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This section explores how Cloudflare branding is applied to video components.
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#### Transitions, Effects and Chapter Separators
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Other components, such as transitions, effects, and chapter separators, should be used sparingly to maintain a professional and cohesive video presentation. When included, they must be subtle and have a clear purpose, enhancing the content rather than distracting from it. It's important to ensure that these elements align with the video's overall style and tone, preserving its intended look and feel without overwhelming or altering the core visual identity.
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Other components, such as transitions, effects, and chapter separators, should be used sparingly to maintain a professional and cohesive video presentation. When included, they must be subtle and have a clear purpose, enhancing the content rather than distracting from it. It is important to ensure that these elements align with the video's overall style and tone, preserving its intended look and feel without overwhelming or altering the core visual identity.
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Chapter separators should be used thoughtfully to indicate key sections, such as steps in tutorials, different concepts being explained, or distinct functions being demonstrated. To maintain a smooth flow, limit these transitions to no more than one every 3+ minutes. This ensures the video remains engaging and avoids overwhelming the viewer with excessive interruptions while effectively segmenting the content for clarity.
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