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[Stream] Tweaks
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src/content/changelog/stream/2025-03-06-media-transformations.mdx

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date: 2025-03-06T12:00:00Z
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---
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Today, we are thrilled to announce Media Transformations, a new service that
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brings the magic of [Image Transformations](/images/transform-images/) to
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_short-form video files,_ wherever they are stored!
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For customers with a huge volume of short video — generative AI output,
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e-commerce product videos, social media clips, or short marketing content —
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uploading those assets to Stream is not always practical. Further, Stream's key
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features like adaptive bitrate encoding and HLS packaging offer diminishing
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returns on short content or small files.
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uploading those assets to Stream is not always practical. Sometimes, the
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greatest friction to getting started was the thought of all that migrating.
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Customers want a simpler solution that retains their current storage strategy to
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deliver small, optimized MP4 files. Now you can do that with Media
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Transformations.
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To transform a video or image,
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[enable transformations](/stream/transform-videos/#getting-started) for your
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zone, then make a simple request with a specially formatted URL. The result is
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an MP4 that can be used in an HTML video element without a player library.
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If your zone already has Image Transformations enabled, then it is ready to
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optimize videos with Media Transformations, too.
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Instead, with Media Transformations, content like this can fetched from
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customers' existing storage like R2 or S3 directly, optimized quickly, and
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delivered efficiently as small MP4 files. Cloudflare Images customers reading
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this will note that this sounds just like their existing Image Transformation
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workflows. Starting today, the same workflow can be applied to your short-form
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videos.
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``` text title="URL format"
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https://example.com/media/<OPTIONS>/<SOURCE-VIDEO>
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```
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(( PLACEHOLDER DEMO ))
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src/content/docs/stream/transform-videos/index.mdx

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the Cloudflare Stream product. Transformed videos and images are served from one
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of your zones on Cloudflare.
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To transform a video or image, you must enable transformations for your zone. If
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your zone already has Image Transformations enabled, then it is ready to optimize
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videos with Media Transformations, too.
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To transform a video or image, you must
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[enable transformations](/stream/transform-videos/#getting-started)
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for your zone. If your zone already has Image Transformations enabled, then it
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is ready to optimize videos with Media Transformations, too.
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## Getting started
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