@@ -6,18 +6,28 @@ description: >
66date : 2025-03-06T12:00:00Z
77---
88
9+ Today, we are thrilled to announce Media Transformations, a new service that
10+ brings the magic of [ Image Transformations] ( /images/transform-images/ ) to
11+ _ short-form video files,_ wherever they are stored!
12+
913For customers with a huge volume of short video — generative AI output,
1014e-commerce product videos, social media clips, or short marketing content —
11- uploading those assets to Stream is not always practical. Further, Stream's key
12- features like adaptive bitrate encoding and HLS packaging offer diminishing
13- returns on short content or small files.
15+ uploading those assets to Stream is not always practical. Sometimes, the
16+ greatest friction to getting started was the thought of all that migrating.
17+ Customers want a simpler solution that retains their current storage strategy to
18+ deliver small, optimized MP4 files. Now you can do that with Media
19+ Transformations.
20+
21+ To transform a video or image,
22+ [ enable transformations] ( /stream/transform-videos/#getting-started ) for your
23+ zone, then make a simple request with a specially formatted URL. The result is
24+ an MP4 that can be used in an HTML video element without a player library.
25+ If your zone already has Image Transformations enabled, then it is ready to
26+ optimize videos with Media Transformations, too.
1427
15- Instead, with Media Transformations, content like this can fetched from
16- customers' existing storage like R2 or S3 directly, optimized quickly, and
17- delivered efficiently as small MP4 files. Cloudflare Images customers reading
18- this will note that this sounds just like their existing Image Transformation
19- workflows. Starting today, the same workflow can be applied to your short-form
20- videos.
28+ ``` text title="URL format"
29+ https://example.com/media/<OPTIONS>/<SOURCE-VIDEO>
30+ ```
2131
2232(( PLACEHOLDER DEMO ))
2333
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