roachtest: make failure in follower-reads more helpful

... by telling the reader what to look for to dig in.

Epic: none

Author: tbg

pkg/cmd/roachtest/tests/follower_reads.go

@@ -760,7 +760,8 @@ func verifySQLLatency(
 		}
 	}
 	if permitted := int(.2 * float64(len(perTenSeconds))); len(above) > permitted {
-		t.Fatalf("%d latency values (%v) are above target latency %v, %d permitted",
+		t.Fatalf("%d latency values (%v) are above target latency %v, %d permitted "+
+			`(search the cluster logs for 'SELECT v FROM "".mr_db.test WHERE k = $1' to look at the traces)`,
 			len(above), above, targetLatency, permitted)
 	}
 }