diff --git a/app.py b/app.py
index 8d4b4d9..b229e0c 100644
--- a/app.py
+++ b/app.py
@@ -1,4 +1,5 @@
-# -*- coding: utf-8 -*-
+import os
+import logging
 from fastapi import FastAPI, responses, status, Request
 from pydantic import BaseModel
 from typing import List, Optional, Dict, Any, Union
@@ -7,11 +8,26 @@
     general,
     playground_question as playground_question_db_bo,
 )
-from submodules.model import session
+from submodules.model import session, telemetry
 
 import traceback
 
-app = FastAPI()
+OTLP_GRPC_ENDPOINT = os.getenv("OTLP_GRPC_ENDPOINT", "tempo:4317")
+
+app_name = "refinery-neural-search"
+app = FastAPI(title=app_name)
+
+if telemetry.ENABLE_TELEMETRY:
+    print("WARNING:  Running telemetry.", flush=True)
+    telemetry.setting_app_name(app_name)
+    telemetry.setting_otlp(app, app_name=app_name, endpoint=OTLP_GRPC_ENDPOINT)
+    app.add_middleware(telemetry.PrometheusMiddleware, app_name=app_name)
+    app.add_route("/metrics", telemetry.metrics)
+
+    # Filter out /metrics
+    logging.getLogger("uvicorn.access").addFilter(
+        lambda record: "GET /metrics" not in record.getMessage()
+    )
 
 
 @app.middleware("http")
diff --git a/start b/start
index 026e12d..e73cba1 100755
--- a/start
+++ b/start
@@ -2,11 +2,13 @@
 
 DEBUG_MODE=false
 DEBUG_PORT=15676
+ENABLE_TELEMETRY=false
 
-while getopts d flag
+while getopts dg flag
 do
     case "${flag}" in
         d) DEBUG_MODE=true;;
+        g) ENABLE_TELEMETRY=true;;
     esac
 done
 
@@ -32,6 +34,7 @@ docker run -d --rm \
 -p 7063:80 \
 -e POSTGRES=postgresql://postgres:kern@graphql-postgres:5432 \
 -e QDRANT_PORT=6333 \
+-e ENABLE_TELEMETRY=$ENABLE_TELEMETRY \
 --mount type=bind,source="$(pwd)"/,target=/app \
 -v /var/run/docker.sock:/var/run/docker.sock \
 --network dev-setup_default \
diff --git a/submodules/model b/submodules/model
index d5300f1..687078b 160000
--- a/submodules/model
+++ b/submodules/model
@@ -1 +1 @@
-Subproject commit d5300f13c3b2cc6da16f36ffd6349795923b2c64
+Subproject commit 687078b4b48a86324d968b2116044845aad646b6