UX Research for UX Re-Design

[ValeriyaMetla]

OVERVIEW

This issue will track the UX research work supporting the TFA UX re-design. The objective is to gather evidence and best practices to guide improvements across the landing page, user flow/entry experience, information architecture, and the Chat + Letter features. This umbrella issue will consolidate multiple research methods including competitive analysis, heuristic evaluation, feature parity/difference mapping, and synthesis into actionable recommendations. Outputs will be shared with the team and translated into prioritised action items within the linked UX redesign issues.

ACTION ITEMS

• Confirm research scope and goals
• Define the research questions we need to answer for the redesign (landing clarity, trust/privacy, flow to Chat vs Letter, letter workflow, export experience).
• Competitive analysis
  • Identify and categorize competitors (6–12 relevant tools/resources)
  • Identify key features for TFA and competitors
  • Identify the points of parity vs difference b/w TFA and the competitor tools
  • Note how it informs messaging and our UX priorities
• Conduct Heuristic evaluation for TFA
  • Evaluate our product against Nielsen’s 10 heuristics, Trust & Safety, and Accessibility best practices in UX design
  • Note major usability gaps and top opportunities
• Conduct SWOT analysis for our product and top competitors to support strategy and positioning.
• Synthesize findings and create a short summary of key insights and recommended changes. Map each insight to one or more of the 5 redesign issues: layout, navigation, IA, user flow/entry, and key features.
• Translate findings into MoSCoW priorities.

LINKED ISSUES/DOCUMENTS

• UX Research for UX Re-Design

[ValeriyaMetla]

Hi team:) I finalised some of the heuristics (Excel) I was sharing at the meeting! I suggest everyone to have a look to get a sense of what needs to be changed from UX perspective, just so we all have UX lens while we are thinking big re-design, and we can also start fixing things that are not working well, or weak from design standpoint meanwhile. @michaelzhang43 and @leekahung you have access, @yangm2 you can message me on Discord your email and I will add you! Also not sure if Michael Trujillo is here yet, will also need his email to add him!

Look at 2 tabs in Excel: Heuristic Evaluation and the corresponding library (tab before). Feel free to add comments/questions/feedback in the corresponding column! I will continue adding things, but it’s already a good list:)