diff --git a/apps/queue/src/domain/handler.ts b/apps/queue/src/domain/handler.ts
index 8822cfaff..3380e4eef 100644
--- a/apps/queue/src/domain/handler.ts
+++ b/apps/queue/src/domain/handler.ts
@@ -1,6 +1,8 @@
 import type { MailJob } from "./model/mail-job";
+import type { ZapierJob } from "./model/zapier-job";
 import notificationQueue from "./notification-queue";
 import mailQueue from "./queue";
+import zapierQueue from "./zapier-queue";
 
 export async function addMailJob({ to, subject, body, from }: MailJob) {
     for (const recipient of to) {
@@ -16,3 +18,7 @@ export async function addMailJob({ to, subject, body, from }: MailJob) {
 export async function addNotificationJob(notification) {
     await notificationQueue.add("notification", notification);
 }
+
+export async function addZapierJob(job: ZapierJob) {
+    await zapierQueue.add("zapier", job);
+}
diff --git a/apps/queue/src/domain/model/zapier-job.ts b/apps/queue/src/domain/model/zapier-job.ts
new file mode 100644
index 000000000..dbef140a3
--- /dev/null
+++ b/apps/queue/src/domain/model/zapier-job.ts
@@ -0,0 +1,9 @@
+import { z } from "zod";
+
+export const ZapierJob = z.object({
+    domainId: z.string(),
+    action: z.string(),
+    payload: z.any(),
+});
+
+export type ZapierJob = z.infer<typeof ZapierJob>;
diff --git a/apps/queue/src/domain/zapier-queue.ts b/apps/queue/src/domain/zapier-queue.ts
new file mode 100644
index 000000000..4d36b7b9e
--- /dev/null
+++ b/apps/queue/src/domain/zapier-queue.ts
@@ -0,0 +1,8 @@
+import { Queue } from "bullmq";
+import redis from "../redis";
+
+const zapierQueue = new Queue("zapier", {
+    connection: redis,
+});
+
+export default zapierQueue;
diff --git a/apps/queue/src/index.ts b/apps/queue/src/index.ts
index 437e98a3d..3b9e7ece1 100644
--- a/apps/queue/src/index.ts
+++ b/apps/queue/src/index.ts
@@ -5,6 +5,7 @@ import sseRoutes from "./sse/routes";
 // start workers
 import "./domain/worker";
 import "./workers/notifications";
+import "./workers/zapier";
 
 // start loops
 import { startEmailAutomation } from "./start-email-automation";
diff --git a/apps/queue/src/job/routes.ts b/apps/queue/src/job/routes.ts
index 1cb131fe7..a0b601920 100644
--- a/apps/queue/src/job/routes.ts
+++ b/apps/queue/src/job/routes.ts
@@ -1,7 +1,8 @@
 import express from "express";
-import { addMailJob, addNotificationJob } from "../domain/handler";
+import { addMailJob, addNotificationJob, addZapierJob } from "../domain/handler";
 import { logger } from "../logger";
 import { MailJob } from "../domain/model/mail-job";
+import { ZapierJob } from "../domain/model/zapier-job";
 import NotificationModel from "../domain/model/notification";
 import { ObjectId } from "mongodb";
 import { User } from "@courselit/common-models";
@@ -56,4 +57,18 @@ router.post(
     },
 );
 
+router.post("/zapier", async (req: express.Request, res: express.Response) => {
+    try {
+        const { domainId, action, payload } = req.body;
+        ZapierJob.parse({ domainId, action, payload });
+
+        await addZapierJob({ domainId, action, payload });
+
+        res.status(200).json({ message: "Success" });
+    } catch (err: any) {
+        logger.error(err);
+        res.status(500).json({ error: err.message });
+    }
+});
+
 export default router;
diff --git a/apps/queue/src/workers/zapier.ts b/apps/queue/src/workers/zapier.ts
new file mode 100644
index 000000000..f330c459d
--- /dev/null
+++ b/apps/queue/src/workers/zapier.ts
@@ -0,0 +1,26 @@
+import { Worker } from "bullmq";
+import redis from "../redis";
+import { logger } from "../logger";
+import { ZapierJob } from "../domain/model/zapier-job";
+
+const worker = new Worker(
+    "zapier",
+    async (job) => {
+        const { domainId, action, payload } = job.data as ZapierJob;
+        logger.info(`Processing zapier job for domain ${domainId}`, {
+            action,
+            payload,
+        });
+    },
+    {
+        connection: redis,
+    },
+);
+
+worker.on("completed", (job) => {
+    logger.info(`Zapier job ${job.id} completed`);
+});
+
+worker.on("failed", (job, err) => {
+    logger.error(`Zapier job ${job.id} failed with error ${err.message}`);
+});
diff --git a/apps/web/app/api/payment/webhook/route.ts b/apps/web/app/api/payment/webhook/route.ts
index 4d1285fc9..03506b4ce 100644
--- a/apps/web/app/api/payment/webhook/route.ts
+++ b/apps/web/app/api/payment/webhook/route.ts
@@ -14,6 +14,9 @@ import { error } from "@/services/logger";
 import mongoose from "mongoose";
 import Payment from "@/payments-new/payment";
 import { activateMembership } from "../helpers";
+import UserModel from "@models/User";
+import CourseModel from "@models/Course";
+import { addZapierJob } from "@/services/queue";
 
 export async function POST(req: NextRequest) {
     try {
@@ -56,7 +59,7 @@ export async function POST(req: NextRequest) {
             membership,
         );
 
-        await handleInvoice(
+        const invoice = await handleInvoice(
             domain,
             invoiceId,
             membership,
@@ -81,6 +84,19 @@ export async function POST(req: NextRequest) {
 
         await activateMembership(domain, membership, paymentPlan);
 
+        const user = await UserModel.findOne({ userId: membership.userId, domain: domain._id });
+        const course = await CourseModel.findOne({ courseId: membership.entityId, domain: domain._id });
+
+        await addZapierJob({
+            domainId: domain._id.toString(),
+            action: "product_purchased",
+            payload: {
+                user,
+                course,
+                invoice,
+            },
+        });
+
         return Response.json({ message: "success" });
     } catch (e) {
         error(`Error in payment webhook: ${e.message}`, {
@@ -145,8 +161,8 @@ async function handleInvoice(
     paymentMethod: any,
     currencyISOCode: string,
     body: any,
-) {
-    const invoice = await InvoiceModel.findOne<Invoice>({
+): Promise<Invoice> {
+    let invoice = await InvoiceModel.findOne<Invoice>({
         domain: domain._id,
         invoiceId,
         status: Constants.InvoiceStatus.PENDING,
@@ -155,9 +171,9 @@ async function handleInvoice(
         invoice.paymentProcessorTransactionId =
             paymentMethod.getPaymentIdentifier(body);
         invoice.status = Constants.InvoiceStatus.PAID;
-        await (invoice as any).save();
+        invoice = await (invoice as any).save();
     } else {
-        await InvoiceModel.create({
+        invoice = await InvoiceModel.create({
             domain: domain._id,
             membershipId: membership.membershipId,
             membershipSessionId: membership.sessionId,
@@ -174,6 +190,8 @@ async function handleInvoice(
             currencyISOCode,
         });
     }
+
+    return invoice!;
 }
 
 async function handleEMICancellation(
diff --git a/apps/web/graphql/communities/logic.ts b/apps/web/graphql/communities/logic.ts
index a7a00356d..3f783aff4 100644
--- a/apps/web/graphql/communities/logic.ts
+++ b/apps/web/graphql/communities/logic.ts
@@ -45,7 +45,7 @@ import {
 } from "./helpers";
 import { error } from "@/services/logger";
 import NotificationModel from "@models/Notification";
-import { addNotification } from "@/services/queue";
+import { addNotification, addZapierJob } from "@/services/queue";
 import { hasActiveSubscription } from "../users/logic";
 import { internal } from "@config/strings";
 import { hasCommunityPermission as hasPermission } from "@ui-lib/utils";
@@ -492,6 +492,17 @@ export async function joinCommunity({
             forUserIds: communityManagers.map((m) => m.userId),
             userId: ctx.user.userId,
         });
+
+        if (member.status === Constants.MembershipStatus.ACTIVE) {
+            await addZapierJob({
+                domainId: ctx.subdomain._id.toString(),
+                action: "community_joined",
+                payload: {
+                    user: ctx.user,
+                    community,
+                },
+            });
+        }
     }
 
     return member;
diff --git a/apps/web/graphql/lessons/logic.ts b/apps/web/graphql/lessons/logic.ts
index f5d4faf6b..b744de544 100644
--- a/apps/web/graphql/lessons/logic.ts
+++ b/apps/web/graphql/lessons/logic.ts
@@ -24,6 +24,7 @@ import LessonEvaluation from "../../models/LessonEvaluation";
 import { checkPermission } from "@courselit/utils";
 import { recordActivity } from "../../lib/record-activity";
 import { InternalCourse } from "@courselit/common-logic";
+import { addZapierJob } from "@/services/queue";
 
 const { permissions, quiz } = constants;
 
@@ -314,6 +315,7 @@ export const markLessonCompleted = async (
         lessonId,
         courseId: lesson.courseId,
         user: ctx.user,
+        domainId: ctx.subdomain._id.toString(),
     });
 
     await recordActivity({
@@ -357,6 +359,15 @@ const recordCourseCompleted = async (courseId: string, ctx: GQLContext) => {
         type: Constants.ActivityType.COURSE_COMPLETED,
         entityId: courseId,
     });
+
+    await addZapierJob({
+        domainId: ctx.subdomain._id.toString(),
+        action: "course_completed",
+        payload: {
+            user: ctx.user,
+            course,
+        },
+    });
 };
 
 export const evaluateLesson = async (
diff --git a/apps/web/graphql/users/logic.ts b/apps/web/graphql/users/logic.ts
index a5d113695..47261a6f9 100644
--- a/apps/web/graphql/users/logic.ts
+++ b/apps/web/graphql/users/logic.ts
@@ -30,7 +30,8 @@ import { generateEmailFrom } from "@/lib/utils";
 import MembershipModel from "@models/Membership";
 import CommunityModel from "@models/Community";
 import CourseModel from "@models/Course";
-import { addMailJob } from "@/services/queue";
+import LessonModel from "@models/Lesson";
+import { addMailJob, addZapierJob } from "@/services/queue";
 import { getPaymentMethodFromSettings } from "@/payments-new";
 import { checkForInvalidPermissions } from "@/lib/check-invalid-permissions";
 import { activateMembership } from "@/app/api/payment/helpers";
@@ -183,6 +184,15 @@ export const inviteCustomer = async (
 
     await activateMembership(ctx.subdomain!, membership, paymentPlan);
 
+    await addZapierJob({
+        domainId: ctx.subdomain._id.toString(),
+        action: "course_enrolled",
+        payload: {
+            user,
+            course,
+        },
+    });
+
     try {
         const emailBody = pug.render(courseEnrollTemplate, {
             courseName: course.title,
@@ -289,10 +299,12 @@ export const recordProgress = async ({
     lessonId,
     courseId,
     user,
+    domainId,
 }: {
     lessonId: string;
-    courseId: string;
+    courseId:string;
     user: User;
+    domainId: string;
 }) => {
     const enrolledItemIndex = user.purchases.findIndex(
         (progress: Progress) => progress.courseId === courseId,
@@ -308,6 +320,19 @@ export const recordProgress = async ({
     ) {
         user.purchases[enrolledItemIndex].completedLessons.push(lessonId);
         await (user as any).save();
+
+        const course = await CourseModel.findOne({ courseId, domain: domainId });
+        const lesson = await LessonModel.findOne({ lessonId, courseId });
+
+        await addZapierJob({
+            domainId,
+            action: "lesson_completed",
+            payload: {
+                user,
+                course,
+                lesson,
+            },
+        });
     }
 };
 
@@ -398,6 +423,12 @@ export async function createUser({
                 type: "newsletter_subscribed",
             });
         }
+
+        await addZapierJob({
+            domainId: domain._id.toString(),
+            action: "new_user",
+            payload: createdUser,
+        });
     }
 
     return createdUser;
diff --git a/apps/web/lib/trigger-sequences.ts b/apps/web/lib/trigger-sequences.ts
index a22921b5c..4d13f75f2 100644
--- a/apps/web/lib/trigger-sequences.ts
+++ b/apps/web/lib/trigger-sequences.ts
@@ -10,6 +10,7 @@ import RuleModel from "@models/Rule";
 import SequenceModel from "@models/Sequence";
 import mongoose from "mongoose";
 import { error } from "../services/logger";
+import { addZapierJob } from "@/services/queue";
 
 export async function triggerSequences({
     user,
@@ -73,6 +74,15 @@ export async function triggerSequences({
                 { _id: sequence._id },
                 { $addToSet: { entrants: user.userId } },
             );
+
+            await addZapierJob({
+                domainId: user.domain.toString(),
+                action: "sequence_subscribed",
+                payload: {
+                    user,
+                    sequence,
+                },
+            });
         }
     } catch (err: any) {
         error(err.message, {
diff --git a/apps/web/services/queue.ts b/apps/web/services/queue.ts
index bab4249ae..cab4167e8 100644
--- a/apps/web/services/queue.ts
+++ b/apps/web/services/queue.ts
@@ -103,6 +103,30 @@ export async function addMailJob({ to, from, subject, body }: MailProps) {
     }
 }
 
+export async function addZapierJob(payload: any) {
+    try {
+        const jwtSecret = getJwtSecret();
+        const token = jwtUtils.generateToken({ service: "app" }, jwtSecret);
+        const response = await fetch(`${queueServer}/job/zapier`, {
+            method: "POST",
+            headers: {
+                "content-type": "application/json",
+                Authorization: `Bearer ${token}`,
+            },
+            body: JSON.stringify(payload),
+        });
+        const jsonResponse = await response.json();
+
+        if (response.status !== 200) {
+            throw new Error(jsonResponse.error);
+        }
+    } catch (err) {
+        error(`Error adding zapier job: ${err.message}`, {
+            payload
+        });
+    }
+}
+
 export async function addNotification({
     domain,
     entityId,