diff --git a/README.md b/README.md
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+++ b/README.md
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-[![Try Confluent Cloud - The Data Streaming Platform](https://images.ctfassets.net/8vofjvai1hpv/10bgcSfn5MzmvS4nNqr94J/af43dd2336e3f9e0c0ca4feef4398f6f/confluent-banner-v2.svg)](https://confluent.cloud/signup?utm_source=github&utm_medium=banner&utm_campaign=oss-repos&utm_term=demo-scene)
+[![Try Confluent Cloud - The Data Streaming Platform](https://images.ctfassets.net/8vofjvai1hpv/10bgcSfn5MzmvS4nNqr94J/af43dd2336e3f9e0c0ca4feef4398f6f/confluent-banner-v2.svg)](https://confluent.cloud/signup?utm_source=github&utm_medium=banner&utm_campaign=tm.plg.cflt-oss-repos&utm_term=demo-scene)
 
 Scripts and samples to support Confluent Platform talks. May be rough around the edges. For automated tutorials and QA'd code, see https://github.com/confluentinc/examples/