-This book provides a foundation for learning how to make interactive web-based graphics for data analysis from `R` via **plotly**, without assuming any prior experience with web technologies. The goal is to provide the context you need to go beyond copying existing **plotly** examples to having a useful mental model of the underlying framework, its capabilities, and how it fits into the larger R ecosystem. By learning this mental model, you'll have a better understanding of how to create more sophisticated visualizatons, fix common issues, improve performance, understand the limitations, and even contribute back to the project itself. You may already be familiar with existing **plotly** documentation (e.g., <https://plot.ly/r/>), which is essentially a language-agnostic how-to guide, but this book is meant to be more wholistic tutorial written by and for the R user.
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