diff --git a/README.md b/README.md
index 0a486c4b..f5361928 100644
--- a/README.md
+++ b/README.md
@@ -9,6 +9,23 @@ This project seeks to quantify the size and diversity of the commons--the
 collection of works that are openly licensed or in the public domain.
 
 
+### Meaningful
+
+The reports generated by this project (and the data fetched and processed to
+support it) seeks to be meaningful. We hope this project will provide data and
+analysis that helps inform discussions about the commons--the collection of
+works that are openly licensed or in the public domain.
+
+The goal of this project is to help answer questions like:
+- How has the world's use of the commons changed over time?
+- How is the knowledge and culture of the commons distributed?
+  - Who has access (and how much) to the commons?
+- What significant trends can be observed in the commons?
+  - Which public domain dedication or licenses are the most popular?
+  - What are the correlations between public domain dedication or licenses and
+    region, language, domain/endeavor, etc.?
+
+
 ## Code of conduct
 
 [`CODE_OF_CONDUCT.md`][org-coc]: