diff --git a/R/fb_ad.R b/R/fb_ad.R
index 05491be..a858e19 100644
--- a/R/fb_ad.R
+++ b/R/fb_ad.R
@@ -1,42 +1,22 @@
-#' Create ad
+#' Create Ad
 #' @inheritParams fbad_request
-#' @param name Ad group name
-#' @param adset_id Ad Set id
-#' @param creative_id creative ID
-#' @param status initial status of the Ad group
-#' @param ... further parameters passed to the Facebook API
+#' @param ... further parameters passed to the API, see below references
 #' @return ad id
 #' @export
 #' @references \url{https://developers.facebook.com/docs/marketing-api/reference/adgroup#Creating}
-fbad_create_ad <- function(fbacc,
-                           name,
-                           adset_id,
-                           creative_id,
-                           status = c('ACTIVE', 'PAUSED'),...) {
+fbad_create_ad <- function(fbacc, ...) {
 
-    fbacc <- fbad_check_fbacc()
-    stopifnot(!missing(name), !missing(adset_id), !missing(creative_id))
-
-    ## initial status of the ad to be created
-    status <- match.arg(status)
+    ## lookup caller fn name and the API endpoint based on that
+    endpoint <- switch(this_function_name(),
+                       'fbad_create_ad'       = 'ads',
+                       'fbad_create_adset'    = 'adsets',
+                       'fbad_create_campaign' = 'campaigns')
 
-    ## build params list
-    params <- list(
-        name     = name,
-        creative = toJSON(list(creative_id = unbox(creative_id))),
-        adset_id = adset_id,
-        status   = status)
 
-    ## add further params if provided
-    if (length(list(...)) > 0) {
-        params <- c(params, list(...))
-    }
-
-    ## get results
-    res <- fbad_request(fbacc,
-        path   = paste0('act_', fbacc$account_id, '/ads'),
+    res <- fbad_request(fbad_check_fbacc(),
+        path   = paste0('act_', fbacc$account_id, '/', endpoint),
         method = "POST",
-        params = params)
+        params = list(...))
 
     ## return campaign ID on success
     fromJSONish(res)$id
diff --git a/R/fb_adset.R b/R/fb_adset.R
index 7594732..2160627 100644
--- a/R/fb_adset.R
+++ b/R/fb_adset.R
@@ -1,123 +1,9 @@
 #' Create Ad Set
-#' @inheritParams fbad_request
-#' @param name name of the Ad Set
-#' @param optimization_goal optimization goal
-#' @param billing_event the billing event
-#' @param is_autobid logical. If \code{TRUE}, autobid is set and you do not need to specify \code{bid_amount}
-#' @param bid_amount integer
-#' @param promoted_object see at \url{https://developers.facebook.com/docs/marketing-api/reference/ad-campaign/promoted-object}
-#' @param campaign_id parent Ad Campaign id
-#' @param status Ad Set status
-#' @param daily_budget using account currency
-#' @param lifetime_budget using account currency
-#' @param end_time UTC UNIX timestamp
-#' @param start_time UTC UNIX timestamp
-#' @param targeting list
-#' @param ... further arguments passed to the API endpoint
+#' @inheritParams fbad_create_ad
 #' @return Ad Set id
 #' @export
 #' @references \url{https://developers.facebook.com/docs/marketing-api/reference/ad-campaign#Creating}
-fbad_create_adset <- function(fbacc,
-                              name,
-                              optimization_goal = c('NONE', 'APP_INSTALLS', 'CLICKS', 'ENGAGED_USERS', 'EXTERNAL', 'EVENT_RESPONSES', 'IMPRESSIONS', 'LINK_CLICKS', 'OFFER_CLAIMS', 'OFFSITE_CONVERSIONS', 'PAGE_ENGAGEMENT', 'PAGE_LIKES', 'POST_ENGAGEMENT', 'REACH', 'SOCIAL_IMPRESSIONS', 'VIDEO_VIEWS'),
-                              billing_event = c('APP_INSTALLS', 'CLICKS', 'IMPRESSIONS', 'LINK_CLICKS', 'OFFER_CLAIMS', 'PAGE_LIKES', 'POST_ENGAGEMENT', 'VIDEO_VIEWS'),
-                              is_autobid = FALSE, bid_amount,
-                              promoted_object,
-                              campaign_id,
-                              status = c('ACTIVE', 'PAUSED', 'ARCHIVED', 'DELETED'),
-                              daily_budget, lifetime_budget,
-                              end_time, start_time,
-                              targeting,
-                              ...) {
-
-    fbacc <- fbad_check_fbacc()
-
-    optimization_goal <- match.arg(optimization_goal)
-    billing_event     <- match.arg(billing_event)
-
-    ## update args for the first or selected value
-    status <- match.arg(status)
-
-    ## match call for future reference
-    mc <- match.call()
-
-    ## we need a name
-    if (missing(name)) {
-        stop('Ad Set name is required.')
-    }
-
-    ## we need a campaign_group_id
-    if (missing(campaign_id)) {
-        stop('A campaign ad ID is required.')
-    }
-
-    ## verify that we have targeting info
-    if (missing(targeting)) {
-        stop('A targeting spec is required.')
-    }
-
-    ## build base params list
-    params <- list(
-        name              = name,
-        optimization_goal = optimization_goal,
-        billing_event     = billing_event,
-        campaign_id       = campaign_id,
-        configured_status = match.arg(status))
-    ## option for auto bidding
-    if (is_autobid) {
-        params$is_autobid <- TRUE
-    } else {
-        params$bid_amount <- bid_amount
-    }
-
-    ## end_time for lifetime budget
-    if (!missing(lifetime_budget) && missing(end_time)) {
-        stop('End time of the ad set is required when using a lifetime budget.')
-    }
-
-    ## we need a budget
-    if (missing(daily_budget) && missing(lifetime_budget)) {
-        stop('Either a lifetime_budget or a daily_budget must be set.')
-    }
-    if (!missing(daily_budget) && !missing(lifetime_budget)) {
-        stop('Only one of lifetime_budget or daily_budget should be set.')
-    }
-    if ((!missing(daily_budget) && !is.numeric(daily_budget)) ||
-        !missing(lifetime_budget) && !is.numeric(lifetime_budget)) {
-        stop('Numeric value needed for the budget.')
-    }
-    if (missing(daily_budget)) {
-        params$lifetime_budget <- lifetime_budget
-        params$end_time        <- end_time
-    } else {
-        params$daily_budget    <- daily_budget
-    }
-
-    ## promoted object based on parent campaign
-    campaign <- fbad_read_campaign(fbacc, campaign_id,
-                                   fields = 'objective')
-    if (campaign$objective %in% c('WEBSITE_CONVERSIONS', 'PAGE_LIKES', 'OFFER_CLAIMS', 'MOBILE_APP_INSTALLS', 'CANVAS_APP_INSTALLS', 'MOBILE_APP_ENGAGEMENT', 'CANVAS_APP_ENGAGEMENT') && missing(promoted_object)) {
-        stop(paste('A promoted object is needed when having the objective of', campaign$objective, 'in the parent ad campaign.'))
-    }
-
-    ## start time if provided
-    if (!missing(start_time)) {
-        params$start_time <- start_time
-    }
-
-    ## transform lists to JSON
-    params$targeting <- toJSON(targeting, auto_unbox = TRUE)
-
-    ## get results
-    res <- fbad_request(fbacc,
-                        path   = paste0('act_', fbacc$account_id, '/adsets'),
-        method = "POST",
-        params = params)
-
-    ## return campaign ID on success
-    fromJSONish(res)$id
-
-}
+fbad_create_adset <- fbad_create_ad
 
 
 #' Read Ad Set details
diff --git a/R/fb_campaign.R b/R/fb_campaign.R
index 80222e0..80a70ea 100644
--- a/R/fb_campaign.R
+++ b/R/fb_campaign.R
@@ -1,56 +1,9 @@
-#' Created Ad Campaign
-#' @inheritParams fbad_request
-#' @param buying_type Facebook optimization algorithm to delivery, pricing, and limits
-#' @param campaign_status initial status of the Ad Campaign
-#' @param execution_options special execution settings passed to the API
-#' @param name Ad Campaign name
-#' @param objective the campaign's objective
-#' @param spend_cap spend cap of the campaign
+#' Create Ad Campaign
+#' @inheritParams fbad_create_ad
 #' @return Ad Campaign id
 #' @export
 #' @references \url{https://developers.facebook.com/docs/marketing-api/reference/ad-campaign-group#Creating}
-fbad_create_campaign <- function(fbacc, buying_type = c('AUCTION', 'FIXED_CPM', 'RESERVED'),
-                                 campaign_status = c('ACTIVE', 'PAUSED'),
-                                 execution_options = NULL, name,
-                                 objective = c(
-                                     'BRAND_AWARENESS', 'CANVAS_APP_ENGAGEMENT',
-                                     'CANVAS_APP_INSTALLS', 'CONVERSIONS',
-                                     'EVENT_RESPONSES', 'EXTERNAL', 'LEAD_GENERATION',
-                                     'LINK_CLICKS', 'LOCAL_AWARENESS',
-                                     'MOBILE_APP_ENGAGEMENT', 'MOBILE_APP_INSTALLS',
-                                     'OFFER_CLAIMS', 'PAGE_LIKES', 'POST_ENGAGEMENT',
-                                     'PRODUCT_CATALOG_SALES', 'VIDEO_VIEWS'),
-                                 spend_cap = NULL) {
-
-    fbacc <- fbad_check_fbacc()
-    if (missing(name))
-        stop('A campaign name is required.')
-
-    buying_type           <- match.arg(buying_type)
-
-    ## build params list
-    params <- list(
-        buying_type       = buying_type,
-        objective         = objective,
-        name              = name,
-        execution_options = execution_options,
-        spend_cap         = spend_cap,
-        objective         = match.arg(objective),
-        campaign_status   = match.arg(campaign_status))
-
-    ## drop NULL args
-    params <- as.list(unlist(params, recursive = FALSE))
-
-    ## get results
-    res <- fbad_request(fbacc,
-                        path   = paste0('act_', fbacc$account_id, '/campaigns'),
-                        method = "POST",
-                        params = params)
-
-    ## return Ad Campaign ID on success
-    fromJSONish(res)$id
-
-}
+fbad_create_campaign <- fbad_create_ad
 
 
 #' Read Ad Campaign details
diff --git a/man/fbad_create_ad.Rd b/man/fbad_create_ad.Rd
index f748c8f..81ec17d 100644
--- a/man/fbad_create_ad.Rd
+++ b/man/fbad_create_ad.Rd
@@ -2,29 +2,20 @@
 % Please edit documentation in R/fb_ad.R
 \name{fbad_create_ad}
 \alias{fbad_create_ad}
-\title{Create ad}
+\title{Create Ad}
 \usage{
-fbad_create_ad(fbacc, name, adset_id, creative_id, status = c("ACTIVE",
-  "PAUSED"), ...)
+fbad_create_ad(fbacc, ...)
 }
 \arguments{
 \item{fbacc}{(optional) \code{FB_Ad_account} object, which defaults to the last returned object of \code{\link{fbad_init}}.}
 
-\item{name}{Ad group name}
-
-\item{adset_id}{Ad Set id}
-
-\item{creative_id}{creative ID}
-
-\item{status}{initial status of the Ad group}
-
-\item{...}{further parameters passed to the Facebook API}
+\item{...}{further parameters passed to the API, see below references}
 }
 \value{
 ad id
 }
 \description{
-Create ad
+Create Ad
 }
 \references{
 \url{https://developers.facebook.com/docs/marketing-api/reference/adgroup#Creating}
diff --git a/man/fbad_create_adset.Rd b/man/fbad_create_adset.Rd
index c84716d..08d622d 100644
--- a/man/fbad_create_adset.Rd
+++ b/man/fbad_create_adset.Rd
@@ -4,47 +4,12 @@
 \alias{fbad_create_adset}
 \title{Create Ad Set}
 \usage{
-fbad_create_adset(fbacc, name, optimization_goal = c("NONE",
-  "APP_INSTALLS", "CLICKS", "ENGAGED_USERS", "EXTERNAL", "EVENT_RESPONSES",
-  "IMPRESSIONS", "LINK_CLICKS", "OFFER_CLAIMS", "OFFSITE_CONVERSIONS",
-  "PAGE_ENGAGEMENT", "PAGE_LIKES", "POST_ENGAGEMENT", "REACH",
-  "SOCIAL_IMPRESSIONS", "VIDEO_VIEWS"), billing_event = c("APP_INSTALLS",
-  "CLICKS", "IMPRESSIONS", "LINK_CLICKS", "OFFER_CLAIMS", "PAGE_LIKES",
-  "POST_ENGAGEMENT", "VIDEO_VIEWS"), is_autobid = FALSE, bid_amount,
-  promoted_object, campaign_id, status = c("ACTIVE", "PAUSED",
-  "ARCHIVED", "DELETED"), daily_budget, lifetime_budget, end_time,
-  start_time, targeting, ...)
+fbad_create_adset(fbacc, ...)
 }
 \arguments{
 \item{fbacc}{(optional) \code{FB_Ad_account} object, which defaults to the last returned object of \code{\link{fbad_init}}.}
 
-\item{name}{name of the Ad Set}
-
-\item{optimization_goal}{optimization goal}
-
-\item{billing_event}{the billing event}
-
-\item{is_autobid}{logical. If \code{TRUE}, autobid is set and you do not need to specify \code{bid_amount}}
-
-\item{bid_amount}{integer}
-
-\item{promoted_object}{see at \url{https://developers.facebook.com/docs/marketing-api/reference/ad-campaign/promoted-object}}
-
-\item{campaign_id}{parent Ad Campaign id}
-
-\item{status}{Ad Set status}
-
-\item{daily_budget}{using account currency}
-
-\item{lifetime_budget}{using account currency}
-
-\item{end_time}{UTC UNIX timestamp}
-
-\item{start_time}{UTC UNIX timestamp}
-
-\item{targeting}{list}
-
-\item{...}{further arguments passed to the API endpoint}
+\item{...}{further parameters passed to the API, see below references}
 }
 \value{
 Ad Set id
diff --git a/man/fbad_create_campaign.Rd b/man/fbad_create_campaign.Rd
index e97a776..2a2ed9a 100644
--- a/man/fbad_create_campaign.Rd
+++ b/man/fbad_create_campaign.Rd
@@ -2,37 +2,20 @@
 % Please edit documentation in R/fb_campaign.R
 \name{fbad_create_campaign}
 \alias{fbad_create_campaign}
-\title{Created Ad Campaign}
+\title{Create Ad Campaign}
 \usage{
-fbad_create_campaign(fbacc, buying_type = c("AUCTION", "FIXED_CPM",
-  "RESERVED"), campaign_status = c("ACTIVE", "PAUSED"),
-  execution_options = NULL, name, objective = c("BRAND_AWARENESS",
-  "CANVAS_APP_ENGAGEMENT", "CANVAS_APP_INSTALLS", "CONVERSIONS",
-  "EVENT_RESPONSES", "EXTERNAL", "LEAD_GENERATION", "LINK_CLICKS",
-  "LOCAL_AWARENESS", "MOBILE_APP_ENGAGEMENT", "MOBILE_APP_INSTALLS",
-  "OFFER_CLAIMS", "PAGE_LIKES", "POST_ENGAGEMENT", "PRODUCT_CATALOG_SALES",
-  "VIDEO_VIEWS"), spend_cap = NULL)
+fbad_create_campaign(fbacc, ...)
 }
 \arguments{
 \item{fbacc}{(optional) \code{FB_Ad_account} object, which defaults to the last returned object of \code{\link{fbad_init}}.}
 
-\item{buying_type}{Facebook optimization algorithm to delivery, pricing, and limits}
-
-\item{campaign_status}{initial status of the Ad Campaign}
-
-\item{execution_options}{special execution settings passed to the API}
-
-\item{name}{Ad Campaign name}
-
-\item{objective}{the campaign's objective}
-
-\item{spend_cap}{spend cap of the campaign}
+\item{...}{further parameters passed to the API, see below references}
 }
 \value{
 Ad Campaign id
 }
 \description{
-Created Ad Campaign
+Create Ad Campaign
 }
 \references{
 \url{https://developers.facebook.com/docs/marketing-api/reference/ad-campaign-group#Creating}