Minor formatting and consistency fixes on policy doc changes (#8040)

* Minor formatting and consistency fixes on policy doc changes

* Adjust mentions to 'help article'

Author: parlough

doc/help-content-moderation.md

@@ -1,4 +1,4 @@
-# Overview of Our Policies and How We Enforce Them
+# Pub.dev policies and how they are enforced
 
 Pub.dev is the official package repository for Dart and Flutter apps.
 We strive to support the publication of packages in a manner that is
@@ -7,8 +7,7 @@ The [Pub.dev Policy][1] describes our policies around acceptable use of our
 services.
 These policies are designed to ensure a safe and positive experience for our
 users and abide by applicable laws.
-This Help article provides additional information on how we enforce these
-policies.
+This article provides additional information on how we enforce these policies.
 
 The Pub.dev Policy prohibits content that is harmful to our users or others
 (including name squatting, trademark and copyright infringement, and harmful or
@@ -43,7 +42,8 @@ Egregious violations of our policies may result in more significant enforcement
 repercussions, including but not limited to an immediate ban and escalation to
 law enforcement authorities.
 
-## How to Appeal a Content Moderation Decision
+## How to appeal a content moderation decision
+
 If you report content or an account, or your content or account was actioned
 against, you will receive a notification about the type of enforcement and
 the reasoning for any enforcement action taken.
@@ -58,18 +58,18 @@ necessary to show why our decision was in error.
 Appeals that do not include such information, and/or simply restate the facts
 and evidence stated in the initial report will be denied.
 We reserve the right to take action against users who abuse our appeals
-processes, including temporarily or permanently suspending a user’s ability to
+processes, including temporarily or permanently suspending a user's ability to
 submit further appeals if that user makes claims that are spammy,
 use inappropriate language, or are otherwise manifestly unfounded.
 
-Once we’ve reviewed your appeal, we’ll communicate the outcome to you.
-If we agree with your appeal, we’ll take appropriate action to reverse our
+Once we've reviewed your appeal, we'll communicate the outcome to you.
+If we agree with your appeal, we'll take appropriate action to reverse our
 prior decision.
 
-If you’re covered by the European Union’s Digital Services Act (“DSA”),
+If you're covered by the European Union's Digital Services Act ("DSA"),
 the option to refer your complaint to a certified out-of-court dispute
 settlement body may also be available to you.
-[Learn more about the European Union’s DSA][2].
+[Learn more about the European Union's DSA][2].
 If you have legal questions or wish to examine other remedies that may be
 available to you, including the option of referring this matter to a court,
 you may wish to speak to your own lawyer.

doc/policy.md

@@ -14,7 +14,7 @@ the package disappear from searches (but keep it available to those that
 already depend on it).
 
 Exceptions can be granted to this general policy at the pub.dev
-moderators’ discretion, on email request to `[email protected]`.
+moderators' discretion, on email request to `[email protected]`.
 Examples of circumstances under which exceptions may be granted include the
 following:
 
@@ -99,7 +99,7 @@ with which the Dart code interfaces.
 
 All content published to pub.dev must comply with the
 [Google Terms of Service][1]. This includes — but is not limited to — the
-following terms: Don’t abuse, harm, interfere with, or disrupt the services —
+following terms: Don't abuse, harm, interfere with, or disrupt the services —
 for example, by accessing or using them in fraudulent or deceptive ways,
 introducing malware, or spamming, hacking, or bypassing our systems or
 protective measures.
@@ -140,28 +140,28 @@ Egregious violations of our policies may result in more significant enforcement
 repercussions, including but not limited to an immediate ban and escalation to
 law enforcement authorities.
 
-### How to appeal a Content Moderation Decision
+### How to appeal a content moderation decision
 
 If you report content or an account, or your content or account was actioned
 against, you will receive a notification about the type of enforcement and the
 reasoning for any enforcement action. The notification will also contain a link
 to submit an appeal of our decision if you believe it was a mistake.
-If you submit an appeal, we’ll ask you to identify what you would like to appeal
+If you submit an appeal, we'll ask you to identify what you would like to appeal
 and why. We encourage you to provide information to support your appeal.
-Once we’ve reviewed your appeal, we’ll communicate the outcome to you.
-If we agree with your appeal, we’ll take appropriate action to reverse our
+Once we've reviewed your appeal, we'll communicate the outcome to you.
+If we agree with your appeal, we'll take appropriate action to reverse our
 prior decision. Appeals may not be available in all circumstances
 (e.g., certain court ordered removals).
 You will receive more information about your appeals options in the notification
 we send to you about your content or account.
 
-You can also find information about our appeals process by visiting our
-[Help Center Article][2].
+You can also find information about our appeals process by visiting
+our article on [content moderation and enforcement][2].
 
-If you’re covered by the European Union’s Digital Services Act (“DSA”),
+If you're covered by the European Union's Digital Services Act ("DSA"),
 the option to refer your complaint to a certified out-of-court dispute
 settlement body may also be available to you.
-[Learn more about the European Union’s DSA][3].
+[Learn more about the European Union's DSA][3].
 If you have legal questions or wish to examine other remedies that may be
 available to you, including the option of referring this matter to a court,
 you may wish to speak to your own lawyer.
@@ -174,9 +174,9 @@ Publishers are solely responsible for the packages they publish.
 Copyright holders can use the "report package" link to report content for
 legal reasons.
 
-## Use of Google’s trademarks
+## Use of Google's trademarks
 
-The “Dart” name and logo and the “Flutter” name and logo are trademarks owned
+The "Dart" name and logo and the "Flutter" name and logo are trademarks owned
 by Google.
 You may use the Dart and Flutter marks solely in compliance with the
 [Dart brand guidelines](https://dart.dev/brand) and
@@ -212,7 +212,7 @@ To view changes refer to the [history of this document][5].
 
 
 [1]: https://policies.google.com/terms?hl=en
-[2]: http://pub.dev/help/content-moderation
+[2]: https://pub.dev/help/content-moderation
 [3]: https://support.google.com/european-union-digital-services-act-redress-options
 [4]: https://pub.dev/help/scoring
 [5]: https://github.com/dart-lang/pub-dev/commits/master/doc/policy.md