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Homepage hero: cookieless tooltip + calculator trust copy
- Hero: underline no cookies with Advance Metrics tooltip; supporting links - Calculator: cited sources in hero, fix scenarios typo, link to #calculator-sources
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‎apps/docs/app/(home)/calculator/_components/calculator-section.tsx‎

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@@ -95,7 +95,7 @@ export function CalculatorSection() {
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<InputField
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displayPercent
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hint="Share of visitors who leave before engaging because of the banner. Research often cites ~20–40% for consent friction."
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hint="Share who leave before engaging because of the banner. One large B2B sample found 68.9% closed or ignored the banner; we default to 30% so the model stays conservative."
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id="bounce"
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label="Banner Bounce Rate"
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max={0.45}
@@ -248,10 +248,10 @@ export function CalculatorSection() {
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<div className="mt-4 text-center">
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<p className="text-muted-foreground text-xs text-pretty">
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Banner friction in the ~{formatPercent(BOUNCE_RANGE_LOW)}–
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{formatPercent(BOUNCE_RANGE_HIGH)} range is commonly reported (e.g.
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consent vendors, enterprise analytics). Databuddy needs no
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cookies, so no banner.
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The yearly range uses {formatPercent(BOUNCE_RANGE_LOW)}–
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{formatPercent(BOUNCE_RANGE_HIGH)} bounce — a conservative band vs.
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studies that find much higher non-engagement (see sources below).
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Databuddy needs no cookies, so no banner.
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</p>
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</div>
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</section>

‎apps/docs/app/(home)/calculator/_components/calculator-sources.tsx‎

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export function CalculatorSources() {
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return (
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<div className="mx-auto w-full max-w-3xl rounded border border-border bg-card/40 px-4 py-5 text-center sm:px-6">
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<p className="text-pretty text-muted-foreground text-xs leading-relaxed sm:text-sm">
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<span className="text-foreground/80">Sources: </span>
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<a
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className="underline underline-offset-2 hover:text-foreground"
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href="https://www.advance-metrics.com/en/blog/cookie-behaviour-study/"
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rel="noopener noreferrer"
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target="_blank"
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>
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Analysis of 1.2M+ banner interactions (Advance Metrics)
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</a>
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<span aria-hidden="true">, </span>
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<a
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className="underline underline-offset-2 hover:text-foreground"
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href="https://www.modernisation.gouv.fr/publications/la-ditp-mesure-limpact-du-design-des-bannieres-cookies-sur-les-internautes"
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rel="noopener noreferrer"
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target="_blank"
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>
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CNIL/DITP banner design study (2023)
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</a>
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<span aria-hidden="true">, </span>
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<a
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className="underline underline-offset-2 hover:text-foreground"
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href="https://www.dlapiper.com/en-gb/insights/publications/2026/01/dla-piper-gdpr-fines-and-data-breach-survey-january-2026"
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rel="noopener noreferrer"
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target="_blank"
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>
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DLA Piper GDPR Survey 2026
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</a>
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.
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</p>
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</div>
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);
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}

‎apps/docs/app/(home)/calculator/_components/scenarios-section.tsx‎

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@@ -18,7 +18,7 @@ export function ScenariosSection() {
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</p>
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<h2 className="mb-3 font-bold text-2xl tracking-tight sm:text-3xl">
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The numbers across 5 real-world profiles
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</h2>page
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</h2>
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<p className="mx-auto max-w-2xl text-balance text-muted-foreground text-sm">
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Opportunity cost at realistic bounce and visitor-to-paid
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assumptions. Your mileage will vary.

‎apps/docs/app/(home)/calculator/page.tsx‎

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@@ -2,6 +2,7 @@ import type { Metadata } from "next";
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import { Footer } from "@/components/footer";
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import { SITE_URL } from "@/app/util/constants";
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import { CalculatorSection } from "./_components/calculator-section";
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import { CalculatorSources } from "./_components/calculator-sources";
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import { CtaSection } from "./_components/cta-section";
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import { ScenariosSection } from "./_components/scenarios-section";
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@@ -75,15 +76,18 @@ export default function CalculatorPage() {
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</h1>
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<p className="mx-auto max-w-2xl text-balance text-muted-foreground text-sm sm:text-base">
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Visitors who bounce on the consent screen never enter your
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funnel. This tool estimates opportunity cost from that lost
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traffic — not guaranteed revenue.
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funnel. Large-scale studies report high non-engagement with
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banners; we default to a conservative 30% and show a 20–40%
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band so you are not overstating the case. This tool estimates
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opportunity cost from lost traffic — not guaranteed revenue.
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</p>
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</header>
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<div className="space-y-16 sm:space-y-24">
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<CalculatorSection />
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<ScenariosSection />
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<CtaSection />
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<CalculatorSources />
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</div>
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<Footer />

‎apps/docs/components/landing/hero.tsx‎

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@@ -3,6 +3,11 @@
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import { ArrowsOutSimpleIcon } from "@phosphor-icons/react";
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import Link from "next/link";
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import { useEffect, useRef, useState } from "react";
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import {
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Tooltip,
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TooltipContent,
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TooltipTrigger,
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} from "@/components/ui/tooltip";
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import { formatLocaleNumber } from "@/lib/format-locale-number";
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import { cn } from "@/lib/utils";
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import { SciFiButton } from "./scifi-btn";
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<h1 className="text-balance font-bold text-4xl leading-[1.1] tracking-tight sm:text-5xl md:text-6xl lg:text-7xl">
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Privacy-first analytics.{" "}
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<span className="text-muted-foreground">
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One script, no cookies, no consent banners.
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One script,{" "}
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<Tooltip>
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<TooltipTrigger asChild>
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<button
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className="cursor-help border-0 bg-transparent p-0 font-inherit text-inherit underline decoration-muted-foreground/70 decoration-dotted underline-offset-[0.15em] hover:decoration-foreground/60"
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type="button"
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>
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no cookies,
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</button>
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</TooltipTrigger>
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<TooltipContent
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className="max-w-72 text-pretty text-left text-xs leading-relaxed sm:max-w-sm"
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side="bottom"
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sideOffset={8}
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>
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<span className="block">
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Cookieless by design. No fingerprints, no consent banner.
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B2B research on 1.2M+ interactions found 68.9% of cookie
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banners closed or ignored.{" "}
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<a
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className="font-medium underline underline-offset-2 hover:text-primary-foreground/90"
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href="https://www.advance-metrics.com/en/blog/cookie-behaviour-study/"
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rel="noopener noreferrer"
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target="_blank"
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>
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Advance Metrics
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</a>
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</span>
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</TooltipContent>
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</Tooltip>
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no consent banners.
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</span>
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</h1>
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@@ -100,12 +135,33 @@ export default function Hero({
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<Link
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className="text-foreground"
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href="https://github.com/databuddy-analytics/databuddy"
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rel="noopener noreferrer"
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target="_blank"
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>
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Open source
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</Link>
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.
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</p>
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<p className="max-w-2xl text-pretty text-muted-foreground text-xs leading-relaxed sm:text-sm">
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<a
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className="underline underline-offset-2 hover:text-foreground"
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href="https://www.advance-metrics.com/en/blog/cookie-behaviour-study/"
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rel="noopener noreferrer"
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target="_blank"
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>
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Advance Metrics
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</a>{" "}
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on real-world banner behavior.{" "}
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<Link
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className="underline underline-offset-2 hover:text-foreground"
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href="/calculator"
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>
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Model the opportunity cost
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</Link>{" "}
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for your traffic.
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</p>
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<div className="flex items-center gap-3">
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<SciFiButton asChild className="px-6 py-5 text-base sm:px-8">
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<a href="https://app.databuddy.cc/login">Start free</a>

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