adding NerdyChefsAI Skills (#114)

adding vairous skills packs from NerdyChefsAI

Author: mayeu20

cli-tool/components/skills/creative-design/executing-marketing-campaigns/DELIVERY_SUMMARY.md

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+# Marketing Skill - Directory Structure & Quick Reference
+
+## Complete Directory Structure
+
+```
+marketing-skill/
+│
+├── SKILL.md                                    ← Main skill file (START HERE)
+├── README.md                                   ← Overview and quick start guide
+├── IMPLEMENTATION_GUIDE.md                     ← Deployment and customization checklist
+├── DIRECTORY_STRUCTURE.md                      ← This file
+│
+├── reference/                                  ← Core reference materials (one level deep from SKILL.md)
+│   ├── campaigns.md                           ← Campaign planning frameworks & templates
+│   ├── content.md                             ← Content creation & copywriting guidelines  
+│   ├── social_media.md                        ← Platform-specific social strategies
+│   ├── email.md                               ← Email marketing best practices & templates
+│   ├── analytics.md                           ← Analytics frameworks & KPI definitions
+│   ├── brand.md                               ← Brand voice, visual standards, guidelines
+│   └── templates.md                           ← Ready-to-use marketing templates
+│
+├── scripts/                                    ← Executable utility scripts
+│   └── marketing_utils.py                     ← Campaign tracking & UTM parameter generator
+│                                              (Run: python marketing_utils.py --help)
+│
+├── examples/                                   ← Sample files for reference
+│   └── campaigns_sample.csv                   ← Sample CSV for batch URL generation
+│
+└── [After customization, you may add]:
+    ├── company-templates/                     ← Your company-specific templates
+    ├── success-stories/                       ← Documented successful campaigns
+    ├── brand-assets/                          ← Brand guidelines, logos, colors
+    └── internal-docs/                         ← Your company process docs
+```
+
+### File Relationships
+
+```
+SKILL.md (Entry point)
+  │
+  ├─→ reference/campaigns.md
+  │   ├─ For: Campaign planning, strategy, ROI calculation
+  │   ├─ Use when: Planning a new campaign
+  │   └─ Contains: Templates, frameworks, examples
+  │
+  ├─→ reference/content.md
+  │   ├─ For: Copywriting, messaging, content strategy
+  │   ├─ Use when: Creating marketing content
+  │   └─ Contains: Formulas, guidelines, examples
+  │
+  ├─→ reference/social_media.md
+  │   ├─ For: Platform strategies, best practices
+  │   ├─ Use when: Planning social campaigns
+  │   └─ Contains: Platform guides, metrics, tactics
+  │
+  ├─→ reference/email.md
+  │   ├─ For: Email marketing, sequences, deliverability
+  │   ├─ Use when: Creating email campaigns
+  │   └─ Contains: Templates, segmentation, metrics
+  │
+  ├─→ reference/analytics.md
+  │   ├─ For: KPIs, measurement, attribution
+  │   ├─ Use when: Setting up measurement, analyzing performance
+  │   └─ Contains: Frameworks, KPI definitions, reporting
+  │
+  ├─→ reference/brand.md
+  │   ├─ For: Voice, tone, visual standards
+  │   ├─ Use when: Ensuring brand consistency
+  │   └─ Contains: Guidelines, standards, examples
+  │
+  ├─→ reference/templates.md
+  │   ├─ For: Ready-to-use templates for all channels
+  │   ├─ Use when: Need to quickly create content
+  │   └─ Contains: Email, landing page, social, ad templates
+  │
+  └─→ scripts/marketing_utils.py
+      ├─ For: Automated campaign tracking setup
+      ├─ Use when: Need to generate UTM parameters
+      └─ Contains: Generate, validate, batch URL processing
+```
+
+---
+
+## Size & Token Reference
+
+**File sizes** (for understanding context efficiency):
+
+| File | Lines | Type | Purpose |
+|------|-------|------|---------|
+| SKILL.md | ~300 | Core | Entry point, workflows, principles |
+| campaigns.md | ~450 | Reference | Campaign frameworks & templates |
+| content.md | ~400 | Reference | Copywriting & content guidelines |
+| social_media.md | ~350 | Reference | Platform-specific strategies |
+| email.md | ~450 | Reference | Email templates & best practices |
+| analytics.md | ~400 | Reference | Analytics & KPI frameworks |
+| brand.md | ~350 | Reference | Brand & voice guidelines |
+| templates.md | ~500+ | Reference | Ready-to-use templates |
+| marketing_utils.py | ~300 | Script | Utility functions |
+
+**Total: ~3,500+ lines** - Comprehensive yet efficient
+
+Each reference file is under 500 lines, allowing Claude to load complete files when needed without excessive context penalty. Files are independent and can be read without loading others.
+
+---
+
+## Quick Reference By Use Case
+
+### "I need to plan a new campaign"
+1. Read: [SKILL.md](SKILL.md) → Section "Workflow: Campaign Development & Execution"
+2. Use: [reference/campaigns.md](reference/campaigns.md) → "Campaign Development Template"
+3. Reference: [reference/analytics.md](reference/analytics.md) → "Success Metrics & Targets"
+
+### "I need to write marketing copy"
+1. Read: [reference/content.md](reference/content.md) → "Copywriting Fundamentals"
+2. Choose: [reference/templates.md](reference/templates.md) → Select template
+3. Customize: Fill template with your specific messaging
+
+### "I need to plan social media content"
+1. Read: [reference/social_media.md](reference/social_media.md) → Platform section
+2. Use: [reference/social_media.md](reference/social_media.md) → "Social Media Campaign Framework"
+3. Reference: [reference/templates.md](reference/templates.md) → "Social Media Content Calendar Template"
+
+### "I need to send an email campaign"
+1. Choose: [reference/email.md](reference/email.md) → Email type (welcome, nurture, promotional)
+2. Use: [reference/templates.md](reference/templates.md) → Email template
+3. Reference: [reference/email.md](reference/email.md) → Best practices & metrics
+
+### "I need to measure campaign performance"
+1. Read: [reference/analytics.md](reference/analytics.md) → "Marketing Funnel Framework"
+2. Define: [reference/analytics.md](reference/analytics.md) → "Essential Marketing KPIs"
+3. Implement: [scripts/marketing_utils.py](scripts/marketing_utils.py) → Generate tracking URLs
+
+### "I need to ensure brand consistency"
+1. Read: [reference/brand.md](reference/brand.md) → "Brand Voice & Tone"
+2. Reference: [reference/brand.md](reference/brand.md) → "Visual Branding" & "Campaign Creative Guidelines"
+3. Use: Throughout all campaigns
+
+### "I need to set up campaign tracking"
+1. Run: `python scripts/marketing_utils.py --help`
+2. Use: [scripts/marketing_utils.py](scripts/marketing_utils.py) examples
+3. Batch generate: From [examples/campaigns_sample.csv](examples/campaigns_sample.csv)
+
+---
+
+## Navigation Tips
+
+### For Beginners
+**Start with**: README.md → SKILL.md → One reference file based on your current need
+
+**Suggested First Tasks**:
+1. Read SKILL.md core principles
+2. Work through campaign planning template
+3. Choose a content type and use ready-made template
+4. Define success metrics
+
+### For Experienced Marketers
+**Start with**: Specific reference file based on current task
+
+**Advanced Features**:
+1. Use custom attribution models (analytics.md)
+2. Implement A/B testing frameworks (email.md, content.md)
+3. Scale campaigns using batch tools (scripts/marketing_utils.py)
+4. Create custom audience segments (campaigns.md)
+
+### For Skill Customization
+**Start with**: IMPLEMENTATION_GUIDE.md → Reference files for customization
+
+**Customization Priority**:
+1. Brand guidelines (brand.md)
+2. Terminology (all files)
+3. Audience types (campaigns.md)
+4. Company-specific examples (templates.md)
+5. Analytics tools & targets (analytics.md)
+
+---
+
+## File Dependencies & Links
+
+**No file depends on other files being loaded** - This is by design.
+
+- Each reference file is self-contained
+- No circular references between files
+- All links point FROM reference files, not between them
+- SKILL.md is the only entry point
+
+This architecture ensures:
+- ✓ Efficient context usage
+- ✓ Parallel loading of information
+- ✓ No broken reference chains
+- ✓ Easy file updates without cascading changes
+
+---
+
+## Updating & Maintenance
+
+### When to Add New Content
+- New template proves effective → Add to templates.md
+- Company process changes → Update SKILL.md workflow
+- New platform used → Add to social_media.md
+- New audience identified → Add to campaigns.md
+
+### When to Remove Content
+- Framework becomes outdated → Remove from relevant file
+- Tool is no longer used → Remove from analytics.md
+- Template never used → Remove from templates.md
+
+### When to Reorganize
+- File approaches 500 lines → Split into new file or move content
+- Reference section becomes self-contained → Create new file
+- Multiple sections address same topic → Consolidate
+
+---
+
+## Backward Compatibility
+
+**Current Version**: 1.0 (October 2025)
+
+This skill is designed to work with:
+- Claude Opus 4.1
+- Claude Sonnet 4.5  
+- Claude Haiku 4.5
+
+**Future Versions**: Structure designed to accommodate additions without breaking existing references.
+
+---
+
+## Quick Copy-Paste Sections
+
+### File Paths (Forward Slashes - Always)
+```
+✓ reference/campaigns.md
+✓ scripts/marketing_utils.py
+✓ examples/campaigns_sample.csv
+
+✗ reference\campaigns.md    (Wrong - backslash)
+✗ docs/reference/campaigns  (Wrong - missing .md)
+```
+
+### Link Format (Markdown)
+```
+[Text to display](reference/filename.md)
+[View campaign template](reference/campaigns.md#campaign-development-template)
+```
+
+### Running Script
+```bash
+python scripts/marketing_utils.py generate_utm \
+  --source "email" \
+  --medium "newsletter" \
+  --campaign "Q3_launch"
+```
+
+---
+
+## Accessibility Notes
+
+All files are:
+- **Plain text markdown** (.md) - Accessible to all tools and systems
+- **Readable formatting** - Clear structure with headers and sections  
+- **No special characters** - Uses only ASCII characters and markdown formatting
+- **Searchable** - All text is full-text searchable
+- **Linkable** - Each section can be linked to by URL/reference
+
+---
+
+## Storage & Sharing
+
+The complete skill folder can be:
+- **Shared** - Copy entire folder to team members
+- **Backed up** - Store in version control (git)
+- **Deployed** - Upload to Claude skill system
+- **Customized** - Modify files for your company
+- **Extended** - Add new files while maintaining structure
+
+**Recommended**: Store in git repository for version tracking and collaboration.
+
+---
+
+**Last Updated**: October 2025
+**Version**: 1.0
+**Compatible Models**: Claude 4 family (Opus 4.1, Sonnet 4.5, Haiku 4.5)