diff --git a/crates/pica-cli/src/commands/convert/download.rs b/crates/pica-cli/src/commands/convert/download.rs
new file mode 100644
index 000000000..6bd7c5f0e
--- /dev/null
+++ b/crates/pica-cli/src/commands/convert/download.rs
@@ -0,0 +1,95 @@
+use std::fs::File;
+use std::io::{self, BufRead, BufReader};
+use std::path::Path;
+
+use bstr::ByteSlice;
+use pica_record::io::{ReadPicaError, RecordsIter};
+use pica_record::{ByteRecord, StringRecord};
+
+pub(crate) struct DownloadReader {
+    inner: BufReader<File>,
+    buf: Vec<u8>,
+}
+
+impl DownloadReader {
+    pub(crate) fn from_path<P: AsRef<Path>>(
+        path: P,
+    ) -> io::Result<Self> {
+        let reader = File::open(path)?;
+
+        Ok(Self {
+            inner: BufReader::new(reader),
+            buf: Vec::new(),
+        })
+    }
+}
+
+impl RecordsIter for DownloadReader {
+    type ByteItem<'a>
+        = Result<ByteRecord<'a>, ReadPicaError>
+    where
+        Self: 'a;
+
+    type StringItem<'a>
+        = Result<StringRecord<'a>, ReadPicaError>
+    where
+        Self: 'a;
+
+    fn next_byte_record(&mut self) -> Option<Self::ByteItem<'_>> {
+        self.buf.clear();
+
+        match self.inner.read_until(b'\n', &mut self.buf) {
+            Err(e) => return Some(Err(ReadPicaError::from(e))),
+            Ok(0) => return None,
+            Ok(_) => {
+                if !self.buf.starts_with(b"SET:") {
+                    return Some(Err(ReadPicaError::Other(
+                        "expected line starting with phrase 'SET:'"
+                            .into(),
+                    )));
+                }
+
+                match self.inner.read_until(b'\n', &mut self.buf) {
+                    Err(e) => return Some(Err(ReadPicaError::from(e))),
+                    Ok(n) => {
+                        if n != 2 {
+                            return Some(Err(ReadPicaError::Other(
+                                "expected empty line".into(),
+                            )));
+                        }
+                    }
+                }
+
+                self.buf.clear();
+            }
+        }
+
+        loop {
+            match self.inner.read_until(b'\n', &mut self.buf) {
+                Err(e) => return Some(Err(ReadPicaError::from(e))),
+                Ok(n) => {
+                    if n == 2 {
+                        break;
+                    }
+                }
+            }
+        }
+
+        self.buf = self
+            .buf
+            .replace(b"\xc6\x92", b"\x1f")
+            .replace(b"\x0D\x0A", b"\x1E")
+            .replace(b"\x1E\x1E", b"\x1E\x0A");
+
+        match ByteRecord::from_bytes(&self.buf) {
+            Ok(record) => Some(Ok(record)),
+            Err(err) => Some(Err(ReadPicaError::Parse {
+                msg: "invalid record".into(),
+                err,
+            })),
+        }
+    }
+    fn next_string_record(&mut self) -> Option<Self::StringItem<'_>> {
+        todo!()
+    }
+}
diff --git a/crates/pica-cli/src/commands/convert/mod.rs b/crates/pica-cli/src/commands/convert/mod.rs
index 3daa2d169..a56e332d8 100644
--- a/crates/pica-cli/src/commands/convert/mod.rs
+++ b/crates/pica-cli/src/commands/convert/mod.rs
@@ -9,9 +9,11 @@ use self::import::ImportWriter;
 use self::json::JsonWriter;
 use self::plain::PlainWriter;
 use self::xml::XmlWriter;
+use crate::commands::convert::download::DownloadReader;
 use crate::prelude::*;
 
 mod binary;
+mod download;
 mod import;
 mod json;
 mod plain;
@@ -20,6 +22,7 @@ mod xml;
 #[derive(Copy, Clone, Debug, PartialEq, Eq, ValueEnum)]
 enum Format {
     Binary,
+    Download,
     Import,
     Json,
     Plain,
@@ -74,13 +77,6 @@ impl Convert {
         let skip_invalid = self.skip_invalid || config.skip_invalid;
         let mut progress = Progress::new(self.progress);
 
-        if self.from != Format::Plus {
-            return Err(CliError::Other(format!(
-                "convert from {:?} is not supported",
-                self.from
-            )));
-        }
-
         let mut writer: Box<dyn ByteRecordWrite> = match self.to {
             Format::Plus => {
                 WriterBuilder::new().from_path_or_stdout(self.output)?
@@ -90,30 +86,69 @@ impl Convert {
             Format::Json => Box::new(JsonWriter::new(self.output)?),
             Format::Plain => Box::new(PlainWriter::new(self.output)?),
             Format::Xml => Box::new(XmlWriter::new(self.output)?),
+            Format::Download => {
+                return Err(CliError::Other(
+                    "write to download format is not supported".into(),
+                ));
+            }
         };
 
-        for filename in self.filenames {
-            let mut reader =
-                ReaderBuilder::new().from_path(filename)?;
-
-            while let Some(result) = reader.next_byte_record() {
-                match result {
-                    Err(e) if e.skip_parse_err(skip_invalid) => {
-                        progress.update(true);
-                        continue;
+        match self.from {
+            Format::Plus => {
+                for filename in self.filenames {
+                    let mut reader =
+                        ReaderBuilder::new().from_path(filename)?;
+                    while let Some(result) = reader.next_byte_record() {
+                        match result {
+                            Err(e)
+                                if e.skip_parse_err(skip_invalid) =>
+                            {
+                                progress.update(true);
+                                continue;
+                            }
+                            Err(e) => return Err(e.into()),
+                            Ok(ref record) => {
+                                writer.write_byte_record(record)?;
+                                progress.update(false);
+                            }
+                        }
                     }
-                    Err(e) => return Err(e.into()),
-                    Ok(ref record) => {
-                        writer.write_byte_record(record)?;
-                        progress.update(false);
+
+                    writer.finish()?;
+                }
+            }
+            Format::Download => {
+                for filename in self.filenames {
+                    let mut reader =
+                        DownloadReader::from_path(filename)?;
+                    while let Some(result) = reader.next_byte_record() {
+                        match result {
+                            Err(e)
+                                if e.skip_parse_err(skip_invalid) =>
+                            {
+                                progress.update(true);
+                                continue;
+                            }
+                            Err(e) => return Err(e.into()),
+                            Ok(ref record) => {
+                                writer.write_byte_record(record)?;
+                                progress.update(false);
+                            }
+                        }
                     }
+
+                    writer.finish()?;
                 }
             }
+            _ => {
+                return Err(CliError::Other(format!(
+                    "convert from {:?} is not supported",
+                    self.from
+                )));
+            }
         }
 
         progress.finish();
-        writer.finish()?;
-
         Ok(ExitCode::SUCCESS)
     }
 }
diff --git a/src/reader.rs b/src/reader.rs
index 8bb89522d..709065b21 100644
--- a/src/reader.rs
+++ b/src/reader.rs
@@ -18,6 +18,8 @@ pub enum ReadPicaError {
     Utf8 { msg: String, err: Utf8Error },
     #[error(transparent)]
     IO(#[from] std::io::Error),
+    #[error("other: {0}")]
+    Other(String),
 }
 
 impl ReadPicaError {