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Discord Social SDK: marketing guide (#7731)
Add comprehensive marketing guide for developers implementing Discord Social SDK integration, including messaging guidelines, feature descriptions, announcement strategies, and brand asset usage guidelines.
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‎docs/discord-social-sdk/how-to.mdx

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- how-to/debug-log.mdx
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- how-to/use-with-discord-apis.mdx
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- how-to/integrate-moderation.mdx
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- how-to/market-your-integration.mdx
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- how-to/handle-special-characters-display-names.mdx
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icon="ShieldIcon">
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Integrating and managing content moderation for your game when using the Discord Social SDK.
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</Card>
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<Card title="Market Your Integration" link="/docs/discord-social-sdk/how-to/market-your-integration" icon="StarShootingIcon">
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Guidelines and best practices for announcing your Discord Social SDK integration to players.
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</Card>
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<Card title="Handle Special Characters in Display Names"
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link="/docs/discord-social-sdk/how-to/handle-special-characters-display-names" icon="LettersIcon">
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Handling Unicode characters in Discord Display Names for your game's chat and friend lists.

‎docs/discord-social-sdk/how-to/market-your-integration.mdx

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---
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sidebar_label: Market Your Integration
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---
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[Home](/docs/intro) > [Discord Social SDK](/docs/discord-social-sdk/overview) > [How To](/docs/discord-social-sdk/how-to) > {sidebar_label}
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# How to Market Your Integration
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## Overview
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Congrats! We’re so happy you’ve powered your game's social experiences with the Discord Social SDK, and now it’s time to
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let your players know about it. This toolkit is meant to provide you with guidelines and best practices to help you have
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a strong go-to-market plan to make your players aware of the integration, answer their questions, and use Discord brand
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guidelines appropriately.
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As the developer, the choice and ownership of marketing your integration with the Discord Social SDK to your players
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is yours, but we want to ensure you had a place to start if you needed. As a reminder, you may not make any statement
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that suggests a partnership with, sponsorship by, or endorsement by Discord without our prior written approval in each instance.
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## Announcement Goals And Messaging
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Announcing **Discord Social SDK** features to your players has two goals:
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* **For Players:** Drive awareness of how playing with friends is easier by linking your Discord account.
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* **For Developer:** Encourage more persistent social interaction between your players.
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Player-facing messaging of Discord Social SDK is different from how we frame it to developers, like you. Below are
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some key messages you can pull into your announcement materials.
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:::info
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Our guidance focuses on features that encourage Discord account linking, however, you can still use
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this guidance and our brand guidelines for Discord Social SDK features that do not require account linking.
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:::
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### Product Name
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The full product name is "Discord Social SDK". Please use the full name when first mentioning the Discord Social SDK in your announcements. After mentioning it once, you may refer to it as the "SDK".
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### Key Message to Players
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Link your Discord account and play with friends more easily.
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### Key Benefits to Players
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1. Find your friends
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2. Link your Discord account to see who’s playing and easily join them. From the game, invite your friends to join—even if they’re offline.
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3. Stay connected
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4. Keep the conversation going by syncing messages, friends lists, and game stats to Discord.
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## Detailed Feature Descriptions
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In case you’d like to reference specific features and their benefits to players, use this chart.
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:::info
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In most cases, players won’t need to know the actual “Feature Name”, but still referencing the description and use cases below are helpful for them!
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:::
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| Feature Name | Short Description | Use Cases |
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|-----------------------------------|:---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|:-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
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| **Rich Presence** | Shows on Discord which games players are currently playing. | Knowing what your friends are doing in-game, so you know if they’d be available to play together<br/><br/>Joining a game directly from a friend’s profile (similar to game invites) |
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| **Unified Friends List** | Players can access their Discord friends list from within the game. Includes friend tiers. | Sending game invites directly to friends from in-game<br/><br/>Knowing which of your friends is playing, and who isn’t playing but is online and could play<br/><br/>Not having to re-create your friends list social in a new game that you play |
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| **Deeplink Game Invites** | Users can send invites that link directly to specific game instances or parts of a game | Challenging users to specific game instances<br/><br/>Linking to player stats or leaderboards |
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| **Flexible Account Requirements** | Users can choose to link their Discord account to unlock deeper integrated features such as the Unified Friends List and Rich Presence, but can also take advantage of the in-game social features without linking an account through an innovative "provisional account." | Account linking: Automatic Discord-based sign in, or, linking of your Discord account to a game account.<br/>Take full advantage of the Discord integration<br/><br/>Provisional accounts: Provisional accounts let you use Discord's voice and text chat features while playing connected games \- without needing to create a Discord account first. |
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| **Cross-Platform Messaging** | Allows players to communicate seamlessly both in-game and through Discord, even without a Discord account. | DMing your friends when they’re in-game and out of game<br/><br/>Receiving messages from your friends when you aren’t playing.<br/><br/>In-game text chat for guilds, matches, lobbies, etc. |
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| **Linked Channels** | Players can link their in-game group chat with in-Discord channels, providing persistent group chats. | In-game guild/group chat mirrored in your guild’s/group’s Discord server<br/><br/>No more feeling isolated from the broader group if you’re online when everyone else isn’t, or vice-versa |
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| **Discord Voice Chat** | High quality voice chat powered by Discord available directly in the game. | In-game voice chat for guilds, matches, lobbies, etc. |
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## Integration Announcement Plan Recommendations
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Below are channel recommendations for how to announce the Discord Social SDK integration in your game to your players. Please feel free to use additional channels that would resonate best with your players.
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* **In-Game Messaging or Reward (Best)**
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* Display a pop-up screen, banner, or CTA informing players of the recent update, prompting them to link their Discord account, and possibly reward them.
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* **Announcement Video**
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* Show the integration and benefits in action through a video.
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* **Individual Blog Post**
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* Create a blog post to outline the integration in more detail.
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* **Patch Notes**
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* Include the Discord integration details and images as a key update in your patch notes.
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* **Social Media**
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* Use other social channels to spread the word of the announcement.
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* **Discord Server Announcement**
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* In your main announcements channel in Discord, post a message to let your community know about these updates. Create a dedicated space for players to discuss feedback.
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* **Creator Partnership**
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* Partner with a creator to walk through the integration with their community.
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* **Paid Media**
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* Run paid ads social to encourage people to link their Discord account.
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* **Press**
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* Description: Pitch to relevant press outlets your story of the integration. For any press inquiries, please loop
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in [[email protected]](mailto:[email protected]).
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* **Support Ticket Setup**
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* Ensure you have a new support ticket category set up so players can easily troubleshoot any problems they may encounter, such as having a “Discord account linking” category in your support tickets.
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### Discord Social Handles to Tag
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If you would like to tag @Discord in any of your announcements, please feel free to tag our socials below.
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* X: [@discord](https://x.com/discord?lang=en)
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* Instagram: [@discord](https://www.instagram.com/discord/?hl=en)
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* TikTok: [@discord](https://www.tiktok.com/@discord?lang=en)
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* YouTube: [@discord](https://www.youtube.com/@discord/shorts)
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* LinkedIn: [@discord](https://www.linkedin.com/company/discord)
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## Discord Brand Assets & Guidance
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We’re excited you’re helping us spread the word about Discord. We’d love to make sure you have the right assets to use and guidelines from our brand team.
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When using Discord Marks and Brand Assets, you must always comply with Discord’s [Brand Guidelines found here](https://discord.com/branding).
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As a reminder, you may not make any statement that suggests a partnership with, sponsorship by, or endorsement by Discord without our prior written approval in each instance. We also have some additional guidance below specific for your Discord Social SDK launch.
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### Discord Logo and Wordmark
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* [Download Link](https://discord.com/branding)
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* Guidance for Discord Social SDK
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* When using our logo or wordmark in your CTA buttons in-game, in social and blog post visual assets, please
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review the Logo & Symbol sections of our brand guidelines. If you’re not sure about use or have questions, please reach out to your Discord point of contact.
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* Please refer to our articles on in-game
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[Connection Points](/docs/discord-social-sdk/design-guidelines/connection-points) and
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[Overall Flow](/docs/discord-social-sdk/design-guidelines/signing-in#before-the-user-connects) for more guidance for in-game messaging.
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* Usage Guidance
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* [Logo Usage Do’s and Don’ts](https://discord.com/branding) (Click "View Brand Kit" then "Logo" then "Usage").
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### Discord Bumper Splash Animation
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* [Download Link](https://drive.google.com/drive/folders/1Md5VVpIFu3OTUN300YrWH_xIeoF-boPB?usp=drive_link)
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* Best Practice Guidance for Discord Social SDK
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* This can be used as an intro splash video to your game, video launch announcement of the SDK, or game trailer.
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content where Discord Social SDK features are shown. You should not use this splash video in your content if Discord Social SDK features aren’t present in the content.
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* Usage Guidance
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* When using this splash animation in your video, always include this at the beginning of the video. This splash
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video should never go in the middle or end of your content.
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* Using the 3 second video is preferred by Discord, but we do have 1 second and 2 second options available.
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## Legal Brand Guidelines
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DISCORD, DISCORD NITRO, the “Clyde” Logo and any other trademark owned by Discord and its affiliates (the “Discord Marks”)
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and other brand materials such as logos, trade dress, the Discord look and feel, and other aesthetic features unique to
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the brand (the “Brand Assets”) are the exclusive property of Discord Inc. You must have permission from Discord before
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using any of the Discord Marks or Brand Assets except as permitted here in this document.
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Please visit our [Discord Brand Guidelines](https://discord.com/branding) for additional Legal guidelines that apply to your use of Discord's Brand Assets.
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---
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## Change Log
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| Date | Changes |
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|---------------|------------------|
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| July 22, 2025 | initial creation |

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