diff --git a/Dockerfile b/Dockerfile
index 2067877..5993739 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -14,7 +14,7 @@ RUN go mod download
 COPY *.go ./
 
 # Build
-RUN CGO_ENABLED=0 GOOS=linux go build -o /docker-gs-ping
+RUN CGO_ENABLED=0 GOOS=linux go build -o /docker-conifer
 
 # To bind to a TCP port, runtime parameters must be supplied to the docker command.
 # But we can (optionally) document in the Dockerfile what ports
@@ -23,4 +23,4 @@ RUN CGO_ENABLED=0 GOOS=linux go build -o /docker-gs-ping
 EXPOSE 8080
 
 # Run
-CMD [ "/docker-gs-ping" ]
+CMD [ "/docker-conifer" ]
diff --git a/Dockerfile.multistage b/Dockerfile.multistage
index 1942ab3..0c066f0 100644
--- a/Dockerfile.multistage
+++ b/Dockerfile.multistage
@@ -13,7 +13,7 @@ RUN go mod download
 
 COPY *.go ./
 
-RUN CGO_ENABLED=0 GOOS=linux go build -o /docker-gs-ping
+RUN CGO_ENABLED=0 GOOS=linux go build -o /docker-conifer
 
 ##
 ## Run the tests in the container
@@ -30,10 +30,10 @@ FROM gcr.io/distroless/base-debian11 AS build-release-stage
 
 WORKDIR /
 
-COPY --from=build-stage /docker-gs-ping /docker-gs-ping
+COPY --from=build-stage /docker-conifer /docker-conifer
 
 EXPOSE 8080
 
 USER nonroot:nonroot
 
-ENTRYPOINT ["/docker-gs-ping"]
+ENTRYPOINT ["/docker-conifer"]
diff --git a/README.md b/README.md
index b7e7b66..ec22ee9 100644
--- a/README.md
+++ b/README.md
@@ -1,16 +1,16 @@
-# docker-gs-ping
+# docker-conifer
 
 A simple Go server/microservice example for [Docker's Go Language Guide](https://docs.docker.com/language/golang/).
 
 Notable features:
 
-* Includes a [multi-stage `Dockerfile`](https://github.com/olliefr/docker-gs-ping/blob/main/Dockerfile.multistage).
+* Includes a [multi-stage `Dockerfile`](https://github.com/olliefr/docker-conifer/blob/main/Dockerfile.multistage).
 * Has a CI pipeline using GitHub Actions to run tests.
 * Has a CD pipeline using GitHub Actions to publish to Docker Hub.
 
 ## Want _moar_?!
 
-There is a more advanced example in [olliefr/docker-gs-ping-roach](https://github.com/olliefr/docker-gs-ping-roach) using [CockroachDB](https://github.com/cockroachdb/cockroach).
+There is a more advanced example in [olliefr/docker-conifer-roach](https://github.com/olliefr/docker-conifer-roach) using [CockroachDB](https://github.com/cockroachdb/cockroach).
 
 ## Contributing
 
diff --git a/go.mod b/go.mod
index ecb8aa3..a7b923b 100644
--- a/go.mod
+++ b/go.mod
@@ -1,4 +1,4 @@
-module github.com/olliefr/docker-gs-ping
+module github.com/olliefr/docker-conifer
 
 go 1.19
 
diff --git a/main.go b/main.go
index 0ec41fc..cc60529 100644
--- a/main.go
+++ b/main.go
@@ -16,7 +16,7 @@ func main() {
 	e.Use(middleware.Recover())
 
 	e.GET("/", func(c echo.Context) error {
-		return c.HTML(http.StatusOK, "Hello, Docker! <3")
+		return c.HTML(http.StatusOK, "Hello, Conifer! <3")
 	})
 
 	e.GET("/health", func(c echo.Context) error {