You signed in with another tab or window. Reload to refresh your session.You signed out in another tab or window. Reload to refresh your session.You switched accounts on another tab or window. Reload to refresh your session.Dismiss alert
At Docker, we've been the customer. We're developers developing for developers. We speak with experience and knowledge and without arrogance or ego. We want to inform and empower people without being confusing or pushy.
9
+
At Docker, we've been the customer. We're developers developing for developers. We speak with experience and knowledge and without arrogance or ego. We want to inform and empower people without being confusing or pushy.
10
10
11
11
We're not afraid to use a bit of cheeky humor to lighten the conversation (and because we don't take ourselves too seriously) but we're always respectful. We communicate with clarity, empathy, and wit; everything we say should inform and encourage.
12
12
@@ -21,14 +21,14 @@ We ensure the information is accurate, succinct, thorough, and easy to understan
21
21
22
22
All of this means that when we write documentation and UI copy:
23
23
24
-
1.**We are honest.** We give you all the facts and we don't use misdirection or make ambiguous statements. We don't always have all the answers, but we're doing our best to make life better for developers and we'll tell you how it's going.
25
-
2.**We are concise.** We understand the industry of complex and detailed messaging our users live in because we come from the same world. Docker doesn't bulk up our communication with fluffy words or complex metaphors. We're clear and to the point.
26
-
3.**We are relaxed.** Our demeanor is casual but not lazy, smart but not arrogant, and focused but not cold. Our voice should be welcoming and warm.
27
-
4.**We are inclusive.** Developers are developers no matter how much code they've written. Every person is as much a part of our community as the next. We are accepting of all developers from all industries and experience levels.
24
+
1.**We are honest.** We give you all the facts and we don't use misdirection or make ambiguous statements. We don't always have all the answers, but we're doing our best to make life better for developers and we'll tell you how it's going.
25
+
2.**We are concise.** We understand the industry of complex and detailed messaging our users live in because we come from the same world. Docker doesn't bulk up our communication with fluffy words or complex metaphors. We're clear and to the point.
26
+
3.**We are relaxed.** Our demeanor is casual but not lazy, smart but not arrogant, and focused but not cold. Our voice should be welcoming and warm.
27
+
4.**We are inclusive.** Developers are developers no matter how much code they've written. Every person is as much a part of our community as the next. We are accepting of all developers from all industries and experience levels.
28
28
29
29
## Tone
30
30
31
-
Docker's tone is usually informal, but we believe it's always more important to be clear over comical. We're relaxed, but we're not inappropriate or unprofessional.
31
+
Docker's tone is usually informal, but we believe it's always more important to be clear over comical. We're relaxed, but we're not inappropriate or unprofessional.
32
32
33
33
### Friendly tone
34
34
@@ -46,4 +46,4 @@ For example, **instead of**:
46
46
47
47
**Use**:
48
48
49
-
“*Features such as Single Sign-on (SSO), Image Access Management, Registry Access Management are available in Docker Business subscription*.”
49
+
“*Features such as Single Sign-on (SSO), Image Access Management, Registry Access Management are available in Docker Business subscription*.”
0 commit comments