diff --git a/cmd/drone-docker/main.go b/cmd/drone-docker/main.go
index a2156c32..336eae6e 100644
--- a/cmd/drone-docker/main.go
+++ b/cmd/drone-docker/main.go
@@ -43,6 +43,12 @@ func main() {
 			EnvVar: "DRONE_COMMIT_SHA",
 			Value:  "00000000",
 		},
+		cli.StringFlag{
+			Name:   "build.name",
+			Usage:  "docker build name",
+			EnvVar: "DRONE_BUILD_NAME",
+			Value:  "",
+		},
 		cli.StringFlag{
 			Name:   "commit.ref",
 			Usage:  "git commit ref",
@@ -336,6 +342,10 @@ func run(c *cli.Context) error {
 		},
 	}
 
+	if c.String("build.name") != "" && len(c.String("build.name")) > 0 {
+		plugin.Build.Name = c.String("build.name")
+	}
+
 	if c.Bool("tags.auto") {
 		if docker.UseDefaultTag( // return true if tag event or default branch
 			c.String("commit.ref"),