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| 1 | +# ESMF Logo |
| 2 | + |
| 3 | +## Table of content |
| 4 | + |
| 5 | +1. [Foundational principles](#foundational-principles) |
| 6 | + 1. [Icon parts](#icon-parts) |
| 7 | + 2. [Color](#color) |
| 8 | + 3. [Typography](#typography) |
| 9 | +2. [Icon variants](#variants) |
| 10 | +3. [Logo with typography](#logo-with-typography) |
| 11 | + 1. [Landscape](#landscape) |
| 12 | + 2. [Portrait](#portrait) |
| 13 | +4. [Favicon](#favicon) |
| 14 | +5. [Downloads](#downloads) |
| 15 | + |
| 16 | +## Foundational Principles |
| 17 | + |
| 18 | +### Icon parts |
| 19 | + |
| 20 | +The ESMF-icon consists of four independent parts. Each one with a different meaning and a different color. These four elements represent the process steps during the usage of the ESMF framework around the orange Eclipse Open-Source core. |
| 21 | + |
| 22 | + |
| 23 | + |
| 24 | +### Color |
| 25 | + |
| 26 | +The following colors are used: |
| 27 | + |
| 28 | +| Scope | Color sample | Hex value | |
| 29 | +|--------------|-----------------------------------------------------------------|-----------| |
| 30 | +| Consumption |  | #995FAB | |
| 31 | +| Provisioning |  | #8298E0 | |
| 32 | +| Modelling |  | #8DA5BF | |
| 33 | +| Eclipse OSS |  | #F88D2B | |
| 34 | + |
| 35 | +### Typography |
| 36 | + |
| 37 | +The ESMF logo is a combination of the ESMF icon and the font "Roboto". |
| 38 | + |
| 39 | + |
| 40 | + |
| 41 | +Download the font directly at: [Google fonts - Roboto](https://fonts.google.com/specimen/Roboto). |
| 42 | + |
| 43 | +Roboto emphasizes on the strong connection between ESMF and the Eclipse Foundation |
| 44 | +and to determine the Open-Source core of ESMF. |
| 45 | + |
| 46 | +Roboto is used in two different typefaces: |
| 47 | + |
| 48 | +| Name | Typography sample | |
| 49 | +|----------------------|--------------------------------------------------------------| |
| 50 | +| Roboto - Regular 400 |  | |
| 51 | +| Roboto - Bold 700 |  | |
| 52 | + |
| 53 | + |
| 54 | + |
| 55 | +## Variants |
| 56 | + |
| 57 | +The icon and the logo are prepared for different applications and types of usage. |
| 58 | + |
| 59 | +### Icon |
| 60 | + |
| 61 | +| Name | Preferred usage | SVG | PNG | |
| 62 | +|-----------------------------------------------------------------|---------------------------------------------|--------------------------------------------------|----------------------------------------------| |
| 63 | +| ESMF Icon - color | To be used on white and black surfaces |  |  | |
| 64 | +| <tr style="background-color:gray;color:white">ESMF Icon - white | To be used on black and dark grey surfaces |  |  | |
| 65 | +| ESMF Icon - black | To be used on white and light grey surfaces |  |  | |
| 66 | +| ESMF Icon - grey | To be used on white and black surfaces |  |  | |
| 67 | + |
| 68 | +## Logo with typography |
| 69 | + |
| 70 | +The logo can be used in different surroundings and geometries. Therefore, two different versions are layouted to meet different geometrical needs. |
| 71 | + |
| 72 | +### Landscape |
| 73 | + |
| 74 | +| Name | Preferred usage | SVG | PNG | |
| 75 | +|-----------------------------------------------------------------|---------------------------------------------|--------------------------------------------------------------------------------|----------------------------------------------------------------------------| |
| 76 | +| ESMF Icon - color | To be used on white and black surfaces |  |  | |
| 77 | +| <tr style="background-color:gray;color:white">ESMF Icon - white | To be used on black and dark grey surfaces |  |  | |
| 78 | +| ESMF Icon - black | To be used on white and light grey surfaces |  |  | |
| 79 | +| ESMF Icon - grey | To be used on white and black surfaces |  |  | |
| 80 | + |
| 81 | +### Portrait |
| 82 | + |
| 83 | +| Name | Preferred usage | SVG | PNG | |
| 84 | +|--------------------------------------------------------------------------|---------------------------------------------|------------------------------------------------------------------------------|--------------------------------------------------------------------------| |
| 85 | +| ESMF logo portrait - color | To be used on white and black surfaces |  |  | |
| 86 | +| <tr style="background-color:gray;color:white">ESMF logo portrait - white | To be used on black and dark grey surfaces |  |  | |
| 87 | +| ESMF logo portrait - black | To be used on white and light grey surfaces |  |  | |
| 88 | +| ESMF logo portrait - grey | To be used on white and black surfaces |  |  | |
| 89 | + |
| 90 | +## Favicon |
| 91 | + |
| 92 | + |
| 93 | + |
| 94 | + |
| 95 | +For implementing the favicon on any web source please find the necessary files in the [favicon_package_v0.16.zip](favicon_package_v0.16.zip "download") folder (generated with [realfavicongenerator](https://realfavicongenerator.net/)). |
| 96 | + |
| 97 | +The favicon files need to be transferred to the root folder of your web source. |
| 98 | +Simply integrate the following html lines to the header of your page: |
| 99 | + |
| 100 | + <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> |
| 101 | + <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> |
| 102 | + <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> |
| 103 | + <link rel="manifest" href="/site.webmanifest"> |
| 104 | + <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#5bbad5"> |
| 105 | + <meta name="msapplication-TileColor" content="#da532c"> |
| 106 | + <meta name="theme-color" content="#ffffff"> |
| 107 | + |
| 108 | +## Downloads |
| 109 | + |
| 110 | +All image files are contained in zipped folder [2023_ESMF_Logo_V1.1.zip](2023_ESMF_Logo_V1.1.zip "download"). |
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